The Emergence of open and flexible Social Networks like Facebook and Twitter, and their willingness to keep the APIs open gave rise to huge market for Social Media Marketing Platforms. Several companies are in the race for Web Marketing Domination and the angle of Social Marketing Suite is getting huge prominence. In such a case, it is important to understand the history that led to the emergence of Social Media Marketing Suite.
18. January 2012
Altimeter released use cases of Social Media Management and
suggested the need for Marketing Suite in the market.
This Analyst paper gave the new shape to the industry.
32. February 2014
There are 4 major Marketing Suites :
Simplify360 Social Marketing Suite
Salesforce ExactTarget Marketing Cloud
Oracle Social Relationship Management
Adobe Marketing Cloud (Adobe Social)
33. What makes a marketing cloud or
social marketing suite?
Social Media Listening (A)
Social Publishing (B)
Social Profile Analytics (C)
Social Engagement (D)
Social Ad Management (E)
CRM Integration (F)
Currently these are the major components of Social Marketing Suite. Integration of complete
Digital Marketing facilities from Sales lead management to Digital CRM is happening next.
34. Complete Disclosure
All brands, logos and other Intellectual Property belongs to
their respective owners.
The presentation is built taking major players in mind. We
understand fully that there are several other players in the
industry. The presentation is made to show the industry trend
and it is not a complete industry report of all industry players.
Some players in the industry may be missed. Please comment
about it in Slideshare [Slideshare provides a great commenting
system]
If anyone finds any error in the facts presented, please write to
us. We will be happy to process and give you the required
credit.
35. Statement from CEO
We compete with some of the most amazing companies of our generation,
and we respect them. I am a big admirer of Salesforce, Oracle, Adobe,
Hootsuite and other companies mentioned in this presentation.
This presentation is the show case of industry trend. It is the history that all
players mentioned here (or missed) should cherish for what we have
achieved together in less than a decade.
The industry has fought several issues of privacy, challenges of big data
analytics and compliance with third party APIs. We have together come
victorious.
Bhupendra Khanal, CEO – Simplify360