Objective of the presentation; 1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements. 2. To illustrate how you can use Simplify360 to optimize social media strategy 3. To show how you can optimize your content for different social media channels using advanced insights. Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.

1. Solve Your
Social Media Analytics Puzzle
through
Simplify360

2. OBJECTIVES
 To showcase the strength of Simplify360 as the one stop
access point for addressing your social media analytics
requirements.
 To illustrate how you can use Simplify360 to optimize
social media strategy
 To show how you can optimize your content for different
social media channels using advanced insights.

3. Slide No. 3
SOCIAL MEDIA ANALYTICS

4. USE CASE OF SIMPLIFY360 SOCIAL MEDIA
ANALYTICS
Marketing
Consumer Insights
Competition
Analysis
Social Marketing
Insights
Understand your Fan’s
interest
Benchmark your
activities against your
competition
Social Campaign
Performance
Know when your Fans
are most active
Keep track of your
competition’s campaign
and performance
Rapid Social Marketing
Response

5. KEY FEATURES OF SOCIAL MEDIA
ANALYTICS
1. Keep track of all the Social
Media Channels.
(Facebook Pages, Twitter
and LinkedIn Groups)
2. Measure the performance
of every post made by the
channel.
Slide No. 5
3. Analyze your audience’s
demographics.
4. Access advanced analytics
around the engagement
and response on your
owned channels.

6. THE MOST ADVANCED SOCIAL ANALYTICS DASHBOARD
Engagement and Influencer
Score
In-depth content performance
analysis.
• The score measures the engagement
and influencer of your social profile
on the network.
• You can view details responses
received by each of your content and
evaluate its impact and reach.
Brand Advocacy Lists
Smart Timing Visualization &
Insights
Engagement & Response
Report
• Map out the complete community
activity with respect to day/hour in
intuitive visualization and identify the
smart time to engage.
• Get a full fledge report on your
engagement in terms of volume,
variety and velocity.
Daily Activity Performance
Report
Competition Benchmark
Report
Data filter, export and PDF
download.
• Keep track of all your activities and
view trends of your updates,
responses and growth of your
community.
• Get a benchmark report against your
competition.
• You can filter data with respect to
date and download charts/data as
image or in excel sheet.
• Filter through your fan base and
view/download the list of your top
fans or followers.
Demographic Analysis of
your community and people
talking about you.
• View the complete gender, age and
regional details of you community
and people talking about you.
6

7. LIST OF METRICS FOR
FACEBOOK PAGE
THERE ARE 30 DIFFERENT CHARTS AND
GRAPHS
7

8. THERE 4 DIFFERENT TYPES OF METRICS
Post Statistics
• Analyze individual post made by the page and
sort respectively.
Fan Statistics
• Understand the growth and demographics of your
Fans.
• Identify the most active fans.
Page Statistics
• Understand the trend in the activities on the
page.
• Analyze the impact of the posts.
Slide No. 8
Engagement and Response
• View detailed engagement and responses
metrics.

9. FACEBOOK ANALYTICS
DASHBOARDS
Facebook Analytics have 6 separate
analytical dashboards.
•
Post Statistics
•
Fan Statistics
•
Page Fans
•
Page Statistics
•
Engagement and Response
•
Compare
Note: You can saves graphs/charts as
image or download in excel sheets. You can
also filter the information by dates.
9

10. FACEBOOK ENGAGEMENT/INFLUENCER METRICS
Facebook Engagement Score measures
the activity of the fans on page.
Influence Score measures the reach of the
page.
10

11. POST STATISTICS
Details analytics for every post made by the page and on the page.
(Likes, Comments, Shares, Engagement Rate, Sentiment, Demographics)
If you have added the page as admin than you can even like, comment, share and
delete from Simplify360.
11

12. FAN STATISTICS (1/8)
Trend in Facebook Community growth and Fan
Engagement along with summary note.
12

13. FAN STATISTICS (2/8)
Trend in the distribution of the Fan Sources along with the list of Top cities
and their growth rates.
13

14. FAN STATISTICS (3/8)
Distribution of the Top Languages of the Fan base and trend in the people
talking about the page and their friends of Fans.
14

15. FAN STATISTICS (4/8)
Interaction trends based on Days, Gender and Age.
15

16. FAN STATISTICS (5/8)
Time wise distribution of the interaction of Male and
Female.
16

17. FAN STATISTICS (6/8)
Fan Gender and Age Distribution.
17

18. FAN STATISTICS (7/8)
Fan growth trends and pattern for different days. Along
with the list of top 10 cities.
18

19. FAN STATISTICS (8/8)
List of Top fans based on engagement for last 7 days, 30
days and all time.
19

20. PAGE FANS
Filter the Fans based on positive/negative sentiments,
gender, posts made, comments and likes. Also download
the list in EXCEL sheet.
20

21. PAGE STATISTICS (1/10)
Trend in Admin posts, fan posts, comments and likes.
21

22. PAGE STATISTICS (2/10)
Trend in the engagement ratio of the Page and an
average ratio.
22

23. PAGE STATISTICS (3/10)
Trend in the Page posts with respect to types and
interaction per post.
23

24. PAGE STATISTICS (4/10)
Trend in the Page Consumption and Impression Trend.
24

25. PAGE STATISTICS (5/10)
Trend in the negative feedback received by the page
along with their types.
25

26. PAGE STATISTICS (6/10)
Distribution of the language of people talkin about the
page and their Region.
26

27. PAGE STATISTICS (7/10)
Gender and Age of people talking about the Page.
27

28. PAGE STATISTICS (8/10)
Trend in the Engagement and Influence Score for the
page.
28

29. PAGE STATISTICS (9/10)
Timeline trend of the comments made on the page.
29

30. PAGE STATISTICS (10/10)
Day wise trend in the comment made on the Page.
30

31. ENGAGEMENT AND RESPONSE (1/7)
Trend in the Daily Page Engagement Rate.
31

32. ENGAGEMENT AND RESPONSE (2/7)
Trend in the Page Engagement Rate.
32

33. ENGAGEMENT AND RESPONSE (3/7)
Matric chart for identifying the best time and day of
engagement, along with the engagement per post types.
33

34. ENGAGEMENT AND RESPONSE (4/7)
Distribution of Engagement and Sentiment of Fans on
Facebook.
34

35. ENGAGEMENT AND RESPONSE (5/7)
Trend of daily interaction and general response rate for
User posts.
35

36. ENGAGEMENT AND RESPONSE (6/7)
Daily Response Rate and trend in responded/Unresponded messages on Facebook page.
36

37. ENGAGEMENT AND RESPONSE (7/7)
Response time for user response and admin posts. And
response rate versus number of user posts.
37

38. COMPARE FACEBOOK PAGE
The dashboard allows you to compare multiple Facebook Pages
and view the complete comparison of metrics.
38

39. LIST OF METRICS FOR TWITTER
THERE ARE 51 DIFFERENT CHARTS AND
GRAPHS FOR ADMIN CHANNELS AND 14
FOR NON-ADMIN CHANNELS
39

40. THERE 3 DIFFERENT TYPES OF METRICS
Account Statistics
• You can view the trend in the followers
and identify your loyal followers.
Tweet Statistics
• You can view the trends in the
activity on your account.
Slide No. 40
Tweet Analytics
• View the details of the individual
tweets.

41. TWITTER ANALYTICS DASHBOARDS
Twitter Analytics have 4 separate
analytical dashboards.
•
Account Statistics
•
Tweet Statistics
•
Tweet Analytics
•
Compare
Note: You can saves graphs/charts
as image or download in excel
sheets. You can also filter the
information by dates.
41

42. TWITTER ENGAGEMENT/INFLUENCER METRICS
Engagement Score measures the activity of the profile.
Influence Score measures the reach of the profile.
42

43. ACCOUNT STATISTICS (1/5)
Trend in the growth and change of the Twitter Community.
43

44. ACCOUNT STATISTICS (2/5)
Percentile change in the community and the Ratio of
Follower to Following.
44

45. ACCOUNT STATISTICS (3/5)
Demographic analysis of people Re-tweeting and
Mentioning on Twitter.
45

46. ACCOUNT STATISTICS (4/5)
Age Distribution of people Re-tweeting and Mentioning
on Twitter.
46

47. ACCOUNT STATISTICS (5/5)
List of top people engaging most with you on Twitter.
47

48. TWEET STATISTICS (1/8)
Trend in Activities on Twitter
48

49. TWEET STATISTICS (2/8)
Day wise and Hour wise distribution of the Activities
49

50. TWEET STATISTICS (3/8)
List of apps/devices used by people mentioning you on Twitter. And
user profile for RTs/Mentions in terms of Follower Counts.
50

51. TWEET STATISTICS (4/8)
Distribution of reactions from Followers and sentiment of
the mentions.
51

52. TWEET STATISTICS (5/8)
Virality of the tweets measure in the Time span for RTs
and Replies.
52

53. TWEET STATISTICS (6/8)
Distribution of Re-tweets and Replies happening with
respect to hours.
53

54. TWEET STATISTICS (7/8)
Regional distribution of people mentioning and Retweeting your Tweets.
54

55. TWEET STATISTICS (8/8)
List of Top Re-tweeted tweets.
55

56. TWEET ANALYTICS
Detail analytics for each Tweets. (RT Count, Tweet Reach
and Impressions)
56

57. TWITTER ANALYTICS COMPARISON
The dashboard
allows you to
compare
multiple Twitter
Accounts and
view the
complete
comparison of
metrics.
57

58. LIST OF METRICS FOR LINKEDIN
THERE ARE 8 DIFFERENT CHARTS AND
GRAPHS
58

59. LINKEDIN GROUP ANALYTICS
1. Group Member
Trend
2. Change in the
group member
count.
3. Post Trend
4. Comment Trend
5. Total Engagement
6. Gender
Distribution
7. Language
Slide No. 59
8. Sentiment of
discussion

60. Get in touch with us…
contact@simplify360.com
http://www.linkedin.com/in/iprashantjain

61. ABOUT SIMPLIFY360
SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE:
•SOCIAL MARKETING SUITE FOR AGENCIES
•SOCIAL CONTACT CENTRE FOR BPOS
•SOCIAL COMMAND CENTRE FOR ENTERPRISES.
www.simplify360.com

62. Leaders use Simplify360
Clients
Partners
World
wide
Brazil and LatAM
Malaysia
Qatar
USA
India
Singapore & India
Saudi Arabia
Worldwide
Korea

63. THANK YOU
CONNECT WITH US