1. INDIAN ELECTIONS
100 DAYS SOCIAL MEDIA
BUZZ ANALYSIS REPORT
January 1, 2014 to April 09, 2014
Covered in

2. 707,069
329,332
202,581
134,240
79,369
56,570
21,856
174,730
114,459
163,432
68,079
49,069
31,444
16,776
Corruption
Development
Religion & Caste
Women safety/empowerment
Economy
Price Rise/Inflation
Employment
Buzz Count Unique People Talking
Major issue talked about

3. Trending topics on economy
1. Finance Minister P Chidambaram blamed the most for the state
of the economy
2. There were concerns of the Economic growth rate.
3. People wants a better Economy
4. Stable government with a stable economy in other words a
better economy and stable government
5. Policies of political party on economy
Top 5 trending topics

4. Rahul Gandhi
Sample conversations:
Rahul gandhi and I are almost same. Witless, shameless,
talentless and famous.
Rahul Gandhi uses the same sentences in all speeches,he
has become so predictable...stale...no yuva josh at all
Rahul Gandhi still "learning" after 10 yrs in politics
If you ever feel like you're having a bad day, just
remember that someone somewhere in the country is
listening to Rahul Gandhi speech.
Rahul Gandhi is made fun of for his speeches.
Still “learning” after 10 years
Humble leader
Rahul Gandhi is criticized for his
speeches. “If you ever feel like you're
having a bad day, just remember that
someone somewhere in the country is
listening to Rahul Gandhi’s speech”
tweeted Mohitraj on Twitter. There are
others who indicated that even after
more than 10 years in politics, he has not
learnt much.
He is admired for his humility as a
leader.
He is also called talentless

5. Good or bad leader - for Modi
Development: Narendra Modi’s proven track
record of developing Gujarat
Vision & change leadership: Modi’s vision of
making a ‘better India’ with the change
leadership, better policies and practices
WHAT MAKES PEOPLE THINK MODI AS GOOD LEADER?
Communalism & overstated development of
Gujarat: Few people said Narendra Modi’s
track record in Gujarat is not the runaway
success as he claims. They also indicated Modi
practices communalism
WHAT MAKES PEOPLE THINK MODI AS BAD LEADER?

6. Modi vs Gandhi vs Kejriwal
72
70
7272 71
7373
74
76
SSI Score SSI Score SSI Score
Rahul Gandhi Arvind Kejriwal Narendra Modi
In the last three months, Narendra Modi is always ahead of the trio. As polling begins, Modi
extended the lead further.
SIMPLIF360SOCIAL INDEX (SSI) OF NARENDRA MODI, ARVIND
KEJRIWAL AND RAHUL GANDHI IN THE LAST THREE MONTHS

7. Modi vs Gandhi vs Kejriwal
82
56
77
62
72
80
52
77
61
70
82
50
76
72 72
88
46
85
52
72
88
46
83
50
71
88
33
88
67
73
85
40
84
71 73
85
48
85
68
74
88
40
88
77 76
Awareness
Score
Spread
Score
Prominence
Score
Favorability SSI Score Awareness
Score
Spread
Score
Prominence
Score
Favorability SSI Score Awareness
Score
Spread
Score
Prominence
Score
Favorability SSI Score
January February March
Rahul Gandhi Arvind Kejriwal Narendra Modi

8. Rahul Gandhi is popular among youths,
Nandan Nilekani among older people.
In the share of interest for the politicians at
overall level, people in the age group of 40+
years constitutes 32.19% while among other
different age groups it is in the range of twenty
percent.
Looking at the individual interests of different
age groups among politicians,
• Rahul Gandhi is the most popular among
youths. The breakup of interests of people
of different age group is 11.5%, 41.8%,
33.8% and 12.9% respectively for the four
age groups.
• Anna Hazare seems to be quite popular
among the teenagers.
• Nandan Nilekani is most popular among
older generations of 40+ years.
AAP is popular among youths, Congress among
older people.
Most of the political parties are popular among
the older generations.
Youths are more interested in individual politicians
while older people seems to care more about the
political party.
• Congress is most popular among the older
generations
• AAP is most popular among youths.

9. Youth vs Old – demographic; who favors which leader
25.1%
22.4%
11.5%
21.9%
7.8%
21.5%
24.2%
22.6%
19.0%
25.2%
11.0%
19.2%
20.5%
24.0%
26.3%
18.9%
24.2%
19.6%
29.6%
19.7%
30.3%
19.7%
56.1%
24.5%
19.5%
19.3%
25.0%
23.6%
12.6%
15.9%
18.6%
28.8%
21.8%
25.4%
22.2%
20.2%
17.3%
41.8%
18.6%
39.7%
22.5%
20.2%
15.7%
14.5%
16.6%
18.7%
17.8%
15.2%
19.0%
24.3%
17.9%
19.3%
16.4%
21.0%
14.4%
14.0%
21.5%
20.2%
13.1%
14.3%
15.8%
17.1%
19.9%
11.2%
37.4%
13.1%
17.0%
20.7%
16.8%
21.4%
23.2%
22.1%
33.8%
21.9%
36.1%
24.3%
23.4%
24.3%
27.5%
23.6%
28.9%
27.6%
26.5%
19.7%
16.6%
24.6%
20.0%
21.7%
20.5%
26.2%
19.6%
21.2%
4.6%
34.2%
27.8%
23.7%
24.0%
20.5%
22.2%
32.2%
18.9%
18.3%
24.8%
25.4%
19.9%
31.6%
38.2%
12.9%
37.6%
16.4%
31.7%
32.2%
37.4%
39.0%
34.7%
41.3%
35.4%
37.8%
37.3%
32.7%
38.7%
36.4%
42.3%
28.9%
39.7%
36.1%
37.6%
19.1%
28.1%
38.5%
41.2%
33.9%
36.0%
54.0%
14.6%
49.4%
35.9%
32.7%
32.4%
36.5%
Arvind Kejriwal
Narendra Modi
Rahul Gandhi
Subramanian Swamy
Sonia Gandhi
Manmohan Singh
Yogendra Yadav
Rajnath Singh
Shashi Tharoor
Sushma Swaraj
P. Chidambaram
Arun Jaitley
Somnath Bharti
Digvijay Singh
Harsh Vardhan
Kapil Sibal
Omar Abdullah
Atal Bihari Vajpayee
Jagan Mohan Reddy
Sharad Pawar
Jaswant Singh
Salman Khurshid
Anna Hazare
N. Chandrababu Naidu
Sheila Dikshit
Nitish Kumar
LK Advani
Mayawati
Nandan Nilekani
Varun Gandhi
Mamata Banerjee
Vinod Kumar Binny
Milind Deora
Anurag Singh Thakur
Mulayam Singh Yadav
13 to 20 Years 21 to 30 Years 31 to 40 Years 40+ Years

10. Youth vs Old – demographic; who favors which party
18.94%
21.05%
3.42%
16.13%
14.71%
19.99%
19.96%
16.12%
22.94%
13.77%
16.22%
27.54%
14.10%
14.06%
19.62%
5.21%
8.63%
7.15%
12.33%
9.66%
10.07%
13.42%
12.10%
10.05%
12.73%
23.08%
22.89%
22.74%
17.95%
22.83%
16.04%
19.92%
28.60%
16.41%
22.29%
35.61%
25.96%
18.24%
21.61%
44.10%
36.59%
73.42%
52.40%
62.11%
47.75%
41.78%
57.39%
41.35%
38.51%
47.78%
41.49%
41.21%
Bharatiya Janata Party
Aam Admi Party
Indian National Congress
Nationalist Congress Party
Bahujan Samaj Party
Janata Dal (United)
Dravida Munnetra Kazhagam
All India Trinamool Congress
Biju Janata Dal
All India Anna Dravida Munnetra Kazhagam
Communist Party of India (Marxist)
Jammu & Kashmir National Conference
Samajwadi Party
13 to 20 Years 21 to 30 Years 31 to 40 Years 40+ Years

11. SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 100 DAYS
4,601,615
3,589,650
1,174,331
372,629
221,804
210,272
208,672
184,749
136,057
131,045
107,924
106,500
105,788
104,990
93,694
89,625
67,613
64,073
60,317
55,696
54,474
53,806
48,747
47,970
45,933
45,738
45,724
41,844
37,716
32,330
31,446
31,346
29,613
26,099
25,703
24,553
20,392
20,252
20,027
17,674
17,547
15,083
14,842
13,910
11,661
10,673
ArvindKejriwal
NarendraModi
RahulGandhi
SubramanianSwamy
SoniaGandhi
ManmohanSingh
YogendraYadav
RajnathSingh
ShashiTharoor
SushmaSwaraj
JaganMohanReddy
DigvijaySingh
ArunJaitley
P.Chidambaram
HarshVardhan
SomnathBharti
KapilSibal
OmarAbdullah
AtalBihariVajpayee
SharadPawar
SalmanKhurshid
JaswantSingh
NitishKumar
Mayawati
AnnaHazare
N.ChandrababuNaidu
SheilaDixit
LKAdvani
AnuragSinghThakur
VarunGandhi
MamataBanerjee
NandanNilekani
VinodKumarBinny
MilindDeora
MulayamSinghYadav
NaveenJindal
AkhileshYadav
Jayalalitha
SyedShahnawazHussain
ManishTewari
BaijayantJayPanda
AhmedPatel
AjayMaken
LaluPrasadYadav
YashwantSinha
SachinPilot

12. SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 100 DAYS4,799,330
2,248,338
1,431,518
121,399
55,186
43,577
39,644
34,692
32,938
26,266
23,734
20,653
Bharatiya
Janata Party
Aam Admi
Party
Indian
National
Congress
Nationalist
Congress
Party
Bahujan
Samaj Party
Janata Dal
(United)
Biju Janata
Dal
Dravida
Munnetra
Kazhagam
All India
Trinamool
Congress
Communist
Party of India
(Marxist)
Samajwadi
Party
All India
Anna Dravida
Munnetra
Kazhagam

13. 543 Million conversations on politics in the last 100 days
0
20,00,000
40,00,000
60,00,000
80,00,000
1,00,00,000
1,20,00,000
1-Jan-14 15-Jan-14 29-Jan-14 12-Feb-14 26-Feb-14 12-Mar-14 26-Mar-14
Mentions of Politicians or Political parties

14. Top cities, India vs Abroad
84%
16%
India Abroad
22.96%
18.32%
9.99%
4.62%
3.91%
3.12%
3.10%
1.96%
1.76%
1.32%
1.25%
1.24%
1.16%
1.16%
0.80%
Delhi
Mumbai
Bangalore
Pune
Hyderabad
Ahmedabad
Chennai
Kolkata
Gurgaon
NOIDA
Chandigarh
Nagpur
Jaipur
Lucknow
Surat
Top 15 Cities
India vs Abroad

15. Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS
Weights
Volume of buzz Unique People
talking about
X% Y%
Quality of
Spread
Z%
Number of
images or
videos and links
P%
Considers
Opinion of
people
Q%
SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY
IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS
Total Twitter mentions and
unique people talking
about a party/politician
are considered for finding
the Awareness score
Measures the quality of
Twitter mentions spread
by considering total
impressions, total buzz
and unique people talking
about
A measure of how
prominient a politician is
on other social media
platforms, which is
measured through Twitter
by considering the links
shared, images and
videos uploaded
Measures the extent of
Favourability of a
politican/party. Considers
Sentiment in to account
for analyzing the
Favorability score

16. About the authors
Mohan Krishna
Social media research analyst, Simplify360
Mohan Krishna has a talent of plugging in
Mathematical and statistical techniques over
qualitative social media data to get an
insightful & actionable results makes him
unique. He is intact with many clients across
different verticals like Technology, FMCG,
Media, Entertainment, Telecom, Sports, and
Electronics etc.
Contact me at
@typicalkrish: Twitter
Linkedin
Vang Lian
Head of Research, Simplify360
Vang Lian is an alumnus of IIM Bangalore. He
has the ability to find insights in the midst of
chaos.
He believes data visualization is equally and
even more important than the data itself. He is
a weekend footballer.

17. Key Terminology used:
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking
Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering
the links shared, images and videos uploaded
Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score

18. THANK YOU
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