Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India. Key findings: Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter. •Idea, Airceland Tata Docomo were the top 3 performers on Facebook. •Vodafone is the top performer on Twitter. What is your take? Do share with us.

1. Top Telecom
Companies on Social
Media (India)
March, 2014

2. Highlights:
• Airtel is the most social telecom
company in India. Airtel scored
high on SSI due to their high
social media buzz score and high
activity on Twitter.
• Idea, Aircel and Tata Docomo
were the top 3 performers on
Facebook.
• Vodafone is the top performer on
Twitter

3. Rank Company name SSI Score
1 Airtel 83
2 Vodafone 77
3 Idea Cellular 72
4 Aircel 68
5 Tata DoCoMo 62
6 Reliance Communications 59
7 MTS India 50
8 BSNL 40
9 Videocon 30
10 Uninor 22
MOST SOCIAL TELECOM COMPANIES (India)
Simplify360 Social Index (SSI) is arrived at after considering the performance and
engagement of each brands on Twitter, Facebook and online buzz.

4. PARAMETER WISE BREAKUP OF SCORES
Brand Buzz Score Facebook Score Twitter Score SSI Score
Airtel 92 65 82 83
Vodafone 85 46 92 77
Idea Cellular 77 82 51 72
Aircel 69 81 52 68
Tata DoCoMo 46 81 74 62
Reliance Communications 54 53 75 59
MTS India 38 71 52 50
BSNL 62 15 21 40
Videocon 31 31 26 30
Uninor 15 31 26 22

5. 34,629
10,965
10,887
9,411
9,284
9,001
3,490
2,425
2,226
1,247
870
192
Airtel
Vodafone
Idea Cellular
Aircel
BSNL
Reliance Communications
Tata DoCoMo
MTS India
Videocon
MTNL
Uninor
Loop Mobile March
AIRTEL IS THE MOST MENTIONED BRAND
Social media mentions of the top Telecom companies,
March 2014
Industryaverage

6. In terms of social media mentions, Airtel dominates the social buzz
Airtel
37%
Vodafone
12%Idea Cellular
11%
Aircel
10%
BSNL
10%
Reliance
Communications
9%
Tata DoCoMo
4%
Others
7%
Share of mentions of brands on social media, March 2014
Top 3 firms cover 60% of the buzz
Others:
• MTS India
• Videocon
• MTNL
• Uninor
• Loop Mobile

7. 0.4%
1.1%
1.5%
1.2%
0.2%
0.8%
4.5%
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
- 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000
No. of fans
*Bubble size
represent %ge o
fans engaged
IDEA AND AIRCEL HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT
Facebook engagement quadrant, March 2014
Telecom Industry, India, Source: Simplify360
Leaders
Highly
engaged
fans
High number of
fans as well high
number of
engaged fans
Peopletalkingaboutthispage

8. TATA DOCOMO HAS THE HIGHEST SHARE OF
FANS ON FACEBOOK
37%
19%
16%
14%
5%
4%
2%
1%
1%
1%
0%
0%
Tata DoCoMo
Aircel
Idea Cellular
Airtel
MTS India
Reliance Communications
Vodafone
Videocon
Loop Mobile
Uninor
MTNL
BSNL
Share of fans on Facebook, March 2014

9. Airtel, 2,651
Vodafone, 9,609
Idea Cellular, 1,731Aircel, 1,486
Tata DoCoMo
Reliance Communications
MTS India
BSNL, 625
Videocon, 2,212
Uninor, 95MTNL, 140
Loop Mobile, 117
-
2,000
4,000
6,000
8,000
10,000
12,000
1 20,001 40,001 60,001 80,001 100,001 120,001 140,001 160,001 180,001 200,001
Mentions
Followers
VODAFONE IS THE TOP PERFORMER ON TWITTER
High number
followers but less
mentions
High number of
mentions but less
followers
Three major groups can be observed among the Telecom companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
Less number of
followers and less
mentions

10. 9,609
7,599
2,651
2,371
2,277
2,212
1,731
1,486
625
140
117
95
Vodafone
Reliance Communications
Airtel
Tata DoCoMo
MTS India
Videocon
Idea Cellular
Aircel
BSNL
MTNL
Loop Mobile
Uninor March
VODAFONE IS THE MOST MENTIONED* BRAND ON TWITTER
No. of mentions of Twitter profiles, March 2014
*Mention here means mention of @TwitterHandle and not buzz

11. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration.
A total of 12 companies were considered in the analysis.
Geography considered: India

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