All In One SMS Marketing

All-in-One SMS
Mobile Marketing Overview

www.SimplifiedSMS.com

ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW

Simplified Solutions + Simplified SMS
Online Marketing and Technology SMS Message and Marketing Management

Digital Marketing and Technology Agency Since 2002
Dedicated team of experienced marketers and technologists

2008 - Simplified Alerts and Simplified SMS
Hundreds of clients across dozens of verticals

Simplified Alerts www.SimplifiedAlerts.com
One-Way; One-to-Many Group Texting

Simplified SMS www.SimplifiedSMS.com
All-in-One Interactive Marketing. Advanced Integration.

Focus on integrated solutions with supportive
launch programs including training and marketing

Tom Casale - Tom@SimplifiedSolutions.biz
Founder, Managing Partner



What is SMS Mobile Marketing?
Consumers in our hand

Industry Statistics EMail vs. SMS

There are 95.8 million smart The average email open rate is
phones or wireless-enabled approximately 6.5 hours.
PDAs in the US
The average SMS text message open
80% of cell phone users are rate is approximately 4 minutes.
willing to receive opt-in text
messages. The overall delivery rate for email is
approximately 26%.
Nearly 7% of all U.S. web
traffic comes from mobile The overall delivery rate for SMS is
and other non-computer approximately 98%.
devices
(CTIA June 2011)


Set the Scene
An overview of today’s presentation

GROW!
Build your subscriber list. Best Practices to do so.

ENGAGE
Communicate well…

OPTIMIZE
Through reporting and feedback… Maximize your program.



GROW!
Best practices

ALWAYS Opt-In
Governed by Mobile Marketing Association and CTIA Rules and
Guidelines. Email is governed by the Can Spam Act of 2004.

MMA Consumer Best Practices Guidelines
demand a double opt in from the consumer
and the ability for the consumer to opt out of
the service at any time by sending the word
STOP via SMS.

www.MMAGlobal.com



GROW!

Web Sign-up Keyword and ShortCode UPLOAD
• TEXT ‘KEYWORD’ TO 12345
• Custom Web sign-up page • Load your CSV file into your
system

Branded Form Portable and Easy Must be Opt-In
Integrated via Widget
• Websites Use your custom Load new and old lists
• Social Channels shortcode and
• Blogs relevant keyword to External sources
join the program

Gives you the greatest Requires vetting and
flexibility for design Use multiple keywords approval.
and messaging to enroll in specific
distribution lists



GROW!

QR Codes Social Media Widgets OTHER
• Unique code for your list • Social Opt-In Signups • Add cellphone fields to
forms

Highly portable Across Most Channels Use Existing Forms
Use via online and
offline channels Create portable Add a cellphone
widgets through capture field to
Opt-in directly to your Facebook, Twitter, inquiry and lead-
list Google + and LinkedIn capturing forms

Make sure your CRM
captures them too



INTEGRATED
ONLINE MARKETING EMAIL
• Loyalty-driven
The most successful programs • Used to activate others.
should include these channels to
maximize your opportunities for
increased awareness, leads and
business.

EMAIL SOCIAL SMS
•Extend the
MARKETING
SMS MARKETING reach of • Text
campaigns engagement
•Driven by Likes • Extends
MOBILE WEBSITES and shares email

SOCIAL CHANNELS

MOBILE WEBSITES
•Satisfy mobile efforts
•Address growing segments



ENGAGE: SMS Marketing
SMS Features MMS Features
Mobile Coupons – electronically offer free gifts, % Images – Send images to lists; great for
discounts, incentives that are sending QR or bar codes
tracked by redemption codes

Video – Send short videos directly to your
Mobile Voting and Polls – Text a keyword to subscribers
your shortcode to vote for a favorite

Voice Broadcast – Send a voice message to
List Enrollment – Enroll members in your lists
via text with shortcodes or web via QR codes registrants. Covers the ‘triad’ of messaging;
text, email and voice.
Mobile eCards and Appointment Reminders – Pre-
schedule promotional reminders like Birthday
Club or product renewals MMS Example: Real Estate

Push to Email, Twitter and Facebook – Send your Text short code numbers to
messages through email and social channels receive info like video tours,
images, text, web links and



Mobile Coupons
Traditional retail coupons are great until you
have to worry about planning, scheduling,
printing/reprinting, and mailing costs. Even
then, customers can forget to bring in their
redeemable coupon. Simplified SMS combines
the power of electronic coupons and the
convenience of mobile phones with its Mobile
Coupon features.

• Create unique promotion codes for each
individual SMS Mobile Coupon
• Easily redeem each coupon using
Simplified SMS web-based software
• Track redemption rates and revenue
earned



SMS Voting
Create engaging SMS votes and polls.

Customers vote via text messaging:
• Join by texting a Mobile Keyword to a shortcode.
• They will then immediately receive back a text
message that's customized by you with all the choices
they can vote for. Asked a multiple choice question
with up to TEN choices.
• Every vote is categorized and tallied
• Each mobile phone can only vote one time

Great for
• Retail: Ask customers what their favorite brands are.
• Product Development: Ask customers to vote for their
favorites.



Text-To-Screen
Live messaging at events

Text a mobile keyword (e.g. ‘SimSol’) and a text
message to a designated short code (e.g. 12345) which
then can be projected onto a large screen at your
venue in real time.

Filter messages, specific words, and/or block flagged
phone numbers. Great way to grow the database.

Engagement Benefits
• Real Time Interaction via SMS mobile text.
• Build crowd participation & interaction from your
audience.
• People can text-to-screen questions, contests,
raffles, announcements, crowd-engaging
promotions, etc.



MMS (Multimedia) MMS Features
Extends the reach of 160 characters Images – Send images to lists; great for
sending QR or bar codes
MMS is the new standard in mobile messaging
• Often gets 2 to 3 times the response rate Video – Send short videos directly to your
in comparison to standard text messaging subscribers
alone.
Voice Broadcast – Send a voice message to
Increased Direct Response Rate registrants. Covers the ‘triad’ of messaging;
text, email and voice.
Because of its interactivity, MMS videos
increase user interest and boost direct
response rates from people that are tired of
just seeing boring text. It's also the perfect MMS Example: Real Estate
way to showcase to your customers that your
business is on top of the latest technologies. Text short code numbers to
receive info like video tours,
Example: Nissan sends video to their techs images, text, web links and
to demonstrate a procedure



Shuffle Responder Case Study: Restaurant
AUTOMATED random promotion generation A restaurant signs up to use the automated
Shuffle Responder for an upcoming
promotion.
• Create 10 different promotional text
messages for your business.
Table tents and/or other in-store signage
• Executes custom auto-responders via text direct customers to text "Specials" to 00000
and email that can further qualify the to receive our daily specials.
list.
• Create segmented lists based on Customers can easily opt into the program by
responses. texting the keyword at their tables.
• Control response delivery.
Customers receive a special text message
from the pool of different auto responders.

When customers text the same keyword
again ("Specials" to 00000), they will receive
a different promotional message (the shuffle
responder) until the pool of auto responses
have been exhausted.



QR Codes
A Quick Response Code is a two-dimensional barcode
that can be scanned by a smart phone's camera to
transfer important information back to the phone.

• List enrollment: Automatically composes a text
message with your keyword and short code so that
all people need to do is press SEND to join your
mobile list.

• Scan a QR Code and automatically link to a
webpage of your choice for more info about your
product.

• An automated text message can be sent back to
them with a special coupon or offer, and you
automatically store their mobile numbers in your
database so that you can text them later.



Loyalty Program BETA
Reward users for program participation

• Businesses just define a reward and then select the
amount of points that customers must accumulate
before being able to redeem their prize.
• Consumers can either scan a QR code or text in a
mobile keyword, which the business approves in
real-time upon each in-store visit or purchase.
• This extra step protects the business against
people who might try to use the system to
fraudulently add points.
• When customers accumulate enough valid points to
reach their rewards goal, they are sent an
automatic text message to confirm that they can
redeem their prize.



SUCCESS STORIES
Well known industry successes with SMS Marketing

Marriott Hotels contributed 1.2 million in bookings to SMS
in one quarter, 1/3 were redeemed the same day.

Dunkin Donuts used a text campaign to increase sales by
9% through short messaging and coupons



A new way to see things

MOBILE WEBSITES



Mobile Websites
You need to consider… How?
7% of total Internet traffic comes A mobile version of your website is critical
from mobile devices; mcommerce is growing for integrating into your mobile marketing
to $119 Billion by 2015 program

eBay expects customers to buy and sell $8 Can be custom-built; but should focus on the
billion of merchandise in 2012 core pages if not the entire site

PayPal expects to see $7 billion in mobile
payment volume in 2012 Track analytics on your mobile site to see
traffic and conversion rates
Mobile searches have quadrupled in the last
year, for many items one in seven searches
are now mobile.

Local mobile ad spend will grow from US$404
million to $2.8 billion



A perfect match

EMAIL SMS



1-2 Punch

SMS / Text Messaging programs
are the next best way to get messages
immediately into the hands of your customers.

Nothing can deliver a quick message more
efficiently.

Combined with your Email Marketing
program it’s knockout a 1-2 punch.



Email is the Spark… SMS is the flame
Light up an integrated program Your first campaign…
It’s all about the VALUE; why join? Start with an email to your email list
to encourage SMS signups; announce it
as a new program with a link to the
An SMS program can deliver rewards
sign-up page or keyword opt-in
and incentives instantly in the hands of
customers
Announce the Terms of the program;
how often will you send texts?
Email and social are the core…
SMS can be an instant, exclusive reward
Then, activate an instant coupon for
redemption; send an email
However, mail has a lesser-decay rate…
confirmation too.
meaning folks tend to save email
messages as bookmarks and reminders
Begin your program with a bang of a
promotion or reward; send also
Capture cellphone numbers where you
through email, FB, and Twitter
capture emails AND through keywords,
QR codes and webpage sign-up links


All-in-One SMS
Mobile Marketing Overview

Thanks!




Tom Casale, Managing Partner
312-846-7669 x1001

tom@simplifiedsolutions.biz
www.SimplifiedSolutions.biz
@iBestPractices
http://www.linkedin.com/in/tomcasale

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