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Selling UCaaS Using Voice Apps



     Michael Sterl         Dave Gilbert
VP North American Sales    Founder/CEO
           SimpleSignal    SimpleSignal
Defining UCaaS


 •   SaaS typically looks at one particular software capability
     such as CRM or desktop office productivity suites

 •   UCaaS encompasses a number of complex capabilities:

        Shared Workspaces    Unified Messaging
                                             Desktop, Group &
                    Presence          Telepresence Video Conferencing
        Mobility
                              Voice
                    IM                Voice Conferencing
Hosted Unified Communications


 •     Size of the UCaaS Market Now - $200 Million

 •     Size of the UCaaS Market in 5 Years - $5.6 BILLION!


Are You Positioned To Profit
From This Explosive Growth?



      2009
                           2010
                                        2011
                                               2012
                                                      2013
 Source: Wainhouse Research June 2009                        2014
Challenge - Selling it Effectively


  •   FACT: 28 - 32% of potential buyers with less than 100
      employees Continue to Think VoIP Suffers From
      Major Quality of Service Issues

  •   Selling MUST begin with quality, assurance of reliability and
      ease of migration (keep your existing number)

      •   Bottom line is they need to know “it works!”

  •   Next, establish the fact that it will save them money
      You can’t sell UCaaS if your prospect
      doesn’t trust VoIP to start with.
SimpleSignal is RELIABLE



     99.99%
    UPTIME
    in 2009!
Why SimpleSignal is RELIABLE


 •   Geographically-redundant co-lo’s in CA and CO

 •   Auto-Failover

 •   Broadsoft Switch

 •   QoS - Constant monitoring of our edge router performance

 •   Nationwide carrier-class hosted VoIP network

 •   Trusted by thousands of business customers nationwide
SimpleSignal is AFFORDABLE


 •   Millions of $$ in “shared” cloud-based PBX technology
     available for a dollar a day per user

 •   Pricing model flexibility ensures the most cost-effective
     solution for each unique customer’s needs

 •   Domestic long distance included (no metering)

 •   Low international long distance rates
SimpleSignal is FLEXIBLE


 •   BYOB - One of the only service providers to allow
     customers to keep their existing bandwidth provider.
     We’ve cracked the code to provision on any network.

 •   Keep your existing phone number

 •   Choose from per seat or concurrent call pricing models
We’re There When You Need Us


 •   Fanatical Customer Service - Above all else,
     we are a service organization!

 •   24/7 Dedicated Technical Support

 •   Must communicate the importance of working with:

     •   A Tried and True VoIP Service Provider - Us!

     •   Experienced, Knowledgeable, Trusted Advisors - You!
Where Do We Start?


 •   Baby Steps!

     •   Understand the progression to integrating UCaaS

     •   Understand your client’s business process and problems

     •   Use UCaaS to improve business processes and solve
         problems
Voice Apps Bridge the Gap!


 •   Prospects understand the concept of Apps (Thanks to Apple!)

 •   Voice apps allow you to improve business
     processes by customizing the UCaaS solution

 •   Voice apps are scalable, flexible, affordable

 •   Use Voice Apps to ease your customer one
     level at a time into a satisfied, “sticky,”
     UCaaS customer.
3 Levels of UCaaS - Level 1


 •   The Basics (Don’t Assume Prospects Get This!)

     •   Call Control Toolbar - Desktop access to all key features

     •   The Power of One!

         •   One Unified point of access - one number rings all
             your phones

         •   One voicemail inbox to check
3 Levels of UCaaS - Level 2
Mobility and Mobile/Desktop Integration


            Voicemail to Text (Read your voicemails)



Call Swap   Seamlessly swap calls between mobile and desk phone


             Experience the Power of
             Device Unification!
3 Levels of UCaaS - Level 3
Voice/Application Integration

                                Salesforce.com
           Microsoft Outlook
                                Connector


          Hosted                ACT! Connector
          Microsoft Exchange


           Google Analytics     Facebook Connector
           Integration
Summary


 •   Sell reliability and quality of the phone system first and why

 •   Next they must understand ease of migration and keeping
     their existing phone numbers

 •   Then explain how they will save money

 •   Only then will they be open to the benefits of UC and now
     the features and game changing voice apps become appealing

 •   Use baby steps to walk your customers through the
     adoption process

 •   Have a thorough understand of how apps improve
THANK YOU!

                           Email: dave@simplesignal.com
                           Twitter:    http://twitter.com/simplebigcheese
                           SimpleSignal.com

         Dave Gilbert
         Founder/CEO
         SimpleSignal

                          Email: michael@simplesignal.com
                          Twitter:    http://twitter.com/ss_telecombum
                          SimpleSignal.com

     Michael Sterl
VP North American Sales
           SimpleSignal

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Using Voice Apps to Drive UCaaS Adoption

  • 1. Selling UCaaS Using Voice Apps Michael Sterl Dave Gilbert VP North American Sales Founder/CEO SimpleSignal SimpleSignal
  • 2. Defining UCaaS • SaaS typically looks at one particular software capability such as CRM or desktop office productivity suites • UCaaS encompasses a number of complex capabilities: Shared Workspaces Unified Messaging Desktop, Group & Presence Telepresence Video Conferencing Mobility Voice IM Voice Conferencing
  • 3. Hosted Unified Communications • Size of the UCaaS Market Now - $200 Million • Size of the UCaaS Market in 5 Years - $5.6 BILLION! Are You Positioned To Profit From This Explosive Growth? 2009 2010 2011 2012 2013 Source: Wainhouse Research June 2009 2014
  • 4. Challenge - Selling it Effectively • FACT: 28 - 32% of potential buyers with less than 100 employees Continue to Think VoIP Suffers From Major Quality of Service Issues • Selling MUST begin with quality, assurance of reliability and ease of migration (keep your existing number) • Bottom line is they need to know “it works!” • Next, establish the fact that it will save them money You can’t sell UCaaS if your prospect doesn’t trust VoIP to start with.
  • 5. SimpleSignal is RELIABLE 99.99% UPTIME in 2009!
  • 6. Why SimpleSignal is RELIABLE • Geographically-redundant co-lo’s in CA and CO • Auto-Failover • Broadsoft Switch • QoS - Constant monitoring of our edge router performance • Nationwide carrier-class hosted VoIP network • Trusted by thousands of business customers nationwide
  • 7. SimpleSignal is AFFORDABLE • Millions of $$ in “shared” cloud-based PBX technology available for a dollar a day per user • Pricing model flexibility ensures the most cost-effective solution for each unique customer’s needs • Domestic long distance included (no metering) • Low international long distance rates
  • 8. SimpleSignal is FLEXIBLE • BYOB - One of the only service providers to allow customers to keep their existing bandwidth provider. We’ve cracked the code to provision on any network. • Keep your existing phone number • Choose from per seat or concurrent call pricing models
  • 9. We’re There When You Need Us • Fanatical Customer Service - Above all else, we are a service organization! • 24/7 Dedicated Technical Support • Must communicate the importance of working with: • A Tried and True VoIP Service Provider - Us! • Experienced, Knowledgeable, Trusted Advisors - You!
  • 10. Where Do We Start? • Baby Steps! • Understand the progression to integrating UCaaS • Understand your client’s business process and problems • Use UCaaS to improve business processes and solve problems
  • 11. Voice Apps Bridge the Gap! • Prospects understand the concept of Apps (Thanks to Apple!) • Voice apps allow you to improve business processes by customizing the UCaaS solution • Voice apps are scalable, flexible, affordable • Use Voice Apps to ease your customer one level at a time into a satisfied, “sticky,” UCaaS customer.
  • 12. 3 Levels of UCaaS - Level 1 • The Basics (Don’t Assume Prospects Get This!) • Call Control Toolbar - Desktop access to all key features • The Power of One! • One Unified point of access - one number rings all your phones • One voicemail inbox to check
  • 13. 3 Levels of UCaaS - Level 2 Mobility and Mobile/Desktop Integration Voicemail to Text (Read your voicemails) Call Swap Seamlessly swap calls between mobile and desk phone Experience the Power of Device Unification!
  • 14. 3 Levels of UCaaS - Level 3 Voice/Application Integration Salesforce.com Microsoft Outlook Connector Hosted ACT! Connector Microsoft Exchange Google Analytics Facebook Connector Integration
  • 15. Summary • Sell reliability and quality of the phone system first and why • Next they must understand ease of migration and keeping their existing phone numbers • Then explain how they will save money • Only then will they be open to the benefits of UC and now the features and game changing voice apps become appealing • Use baby steps to walk your customers through the adoption process • Have a thorough understand of how apps improve
  • 16. THANK YOU! Email: dave@simplesignal.com Twitter: http://twitter.com/simplebigcheese SimpleSignal.com Dave Gilbert Founder/CEO SimpleSignal Email: michael@simplesignal.com Twitter: http://twitter.com/ss_telecombum SimpleSignal.com Michael Sterl VP North American Sales SimpleSignal