UC Simplified - Hosted VoIP, Mobility, Apps

Unified Communications - Simplified.

Tuesday, October 13, 2009

IP-PBX
UC



Simply Mobile

IP-PBX
UC



Hosted
Exchange

Simply Mobile

IP-PBX
UC



Hosted
Exchange

Simply Mobile
Speech
to Text

IP-PBX
UC



Hosted
Exchange

Simply Mobile
Speech
to Text

FMC

IP-PBX
UC



Hosted
Exchange

Simply Mobile
Speech
to Text

FMC

IP-PBX
UC

Apps



Hosted
Exchange

Simply Mobile
Speech
to Text

FMC

IP-PBX
UC
Salesforce

Apps



Hosted
Exchange

Simply Mobile
Speech
to Text

FMC

IP-PBX
UC
Salesforce

Apps
ACT!



Hosted
Exchange

Simply Mobile
Speech
to Text

FMC

IP-PBX
UC
Salesforce

Apps
ACT!

Facebook



SimpleSignal
We Make Business VoIP simple

About SimpleSignal
SimpleSignal is a service provider of a disruptive technology that is radically changing the way the world communicates and is
altering the current business models of the largest telecommunication companies on earth. This chaos of change amidst the
giants will create an opportunity for SimpleSignal to bring our solution of converged voice, video and data over broadband to
small to medium business (SMB). There is a dramatic transformation in telecommunications that leverages the power of the
Internet to enable next generation communications capabilities. It uses a broadband Internet connection to carry local and long
distance voice calls instead of the public switched telephone network. (PSTN)

SimpleSignal stands to have the single biggest impact on business since the invention of the telephone itself. Our astounding
feature set enables business efficiencies that have until now been unknown. Businesses want to simplify and unify their
business communications. Business people want One place to check all their personal and business voicemails, One number
that rings all their phones, One mailbox that contains their email and voicemail sound files, One place where all calls and IM
are purposely directed and managed according to their agenda; this is the power of One, the power of SimpleSignal Unified
Communications.

The key to our success is our unrelenting focus on our customers. Our goal is to exceed established performance standards
while offering our customers innovative communication solutions coupled with the highest personal service. We place primary
importance on the individual and their company. We fully recognize the vital part our customers play in our organization and
strive to work together to solve even the most challenging problems with patience, wisdom and integrity. This in our opinion is
the only way a company can be successfully operated for the long term.

SimpleSignal has gathered a team of engineers and IT professionals that are highly experienced in the telecom market space.
We endeavor to be the industry's single most knowledgeable resource of emerging data, video and voice technologies. Thank
you for choosing SimpleSignal as your telecommunications partner.



Network

High Level Network Diagram



Network



VoIP & SIP Trunking Security
Security Risks
Traditional voice security problems are simple and well-understood. In the PSTN world, security problems include fraudulent
use of service, privacy concerns, and loss of service. These security issues have had the same underlying technology problems
and solutions for decades. The same cannot be said for IP Telephony. IP Telephony has the same security issues as traditional
telephony, including fraudulent use of service, privacy concerns, and loss of service. Even though traditional telephony has
faced and solved these very same issues, placing calls and their corresponding signaling onto an IP infrastructure changes the
dynamics of how these fundamental security considerations must be addressed. Many groups of technology problems must be
successfully identified and addressed during the migration from traditional voice services to an IP Telephony environment.

Client Authentication
To help ensure that calls placed on the SimpleSignal VoIP network are from a trusted user, SimpleSignal VoIP clients
and servers support two forms of authentication depending on the customer premises equipment (CPE). IP phones and
Mediatrix use SIP Digest Authentication. Digest authentication uses the MD5 digest hash. Enterprise gateways for PBXs use IP
Security (IP Sec) authentication header (AH). SimpleSignal sets the passwords on the IP phones before they are shipped.
Telnet access is disabled to the phones for security because it is not encrypted. In 2005, SimpleSignal deployed a CPE
Manager in our network for secure upgrades, which will be the SMARTS in-charge system. If a customer desires, we can
assist with setting up a TFTP service at their premises.

Firewalls
Implementing firewalls and filters between network voice and data segments also is recommended by NIST. Firewalls provide a
single point of focus for security policies. These policies define which resources have access to other resources and
simultaneously provide an activity log. Firewalls can be stand-alone devices or incorporated into routers, VPN devices, or an
IDS.

A firewall is strongly recommended for all SimpleSignal VoIP configurations. SimpleSignal installs and supports Session
Initiation Protocol (SIP)-aware firewalls that are optimized for VoIP. The firewall filters the VoIP signaling based on the source
address and only allows SIP messages that originate from SimpleSignal’s proxies to reach the IP phones. We have certified
several integrated routers that include firewall functionality, as well as a number of firewalls, for use on the SimpleSignal VoIP
network.



HARDWARE
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What is Hosted Voice Over IP? HARDWARE
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VoIP allows businesses to move away from traditional PBX systems and integrate their
voice and data communication into a single converged IP network. The popularity of
Hosted VoIP service is especially on the rise because of its cost-saving attributes and
advanced calling features.

• No equipment leases and maintenance agreements.
• Administration is web-based which greatly reduces IT time.
• Businesses enjoy nationwide access between its offices without dedicated circuits.
• Unlimited long-distance calling.



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Benefits HARDWARE
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Ultimate flexibility
Simp
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Nothing matches Hosted PBX for companies with an outside salesforce, multiple locations, remote workers or work from home
employees.

100% scalable as big as you want to grow!
Scale your business simply and cost effectively by ordering exactly the number of phone extensions you need with the features
you need now.

Security and Reliability
Fully redundant geographic hosted server locations in Denver, Co and Irvine, CA, and carrier-class equipment with backup
power systems and secure co-lo facilities.

Simplify Communications Management
Provides full support from your desktop to your final calling destination, you can rest assured that you’ve simplified at least one
area of your business.

Get the best calling features without purchasing equipment
There are breakthrough calling features being added to our service on a regular basis. Keep up with the latest productivity
enhancing solutions and applications without buying any equipment. No Capital Expense! No depreciation, no financing of
equipment. There is no need for customer premise equipment (CPE), dedicated telephone equipment that resides at your office
– as is necessary with traditional PBX systems.

Lower ongoing maintenance costs
Moves, adds and changes are easily accomplished through an administrator interface or a quick phone call to SimpleSignal
customer support.

Unite all your workers, regardless of their physical location
All employees can access the full features of your phone system whether in satellite offices or home offices, anywhere, any
time. Save money with free on-net calling. All calls between your SimpleSignal-connected offices and remote workers are free.
(See Calling Features for Remote Office and SimpleSignal Anywhere)


Key Features HARDWARE
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All your messages from all your phones in one place
• One number rings all your phones
• Search and sort voicemails visually Mobile Home Softphone Ofﬁce

• Forward voicemail messages to friends and co-workers
• Save your messages for life
• Check voicemails online or from any phone
• Retrieve your voicemail from any phone

Remote Office
• Turns your cell phone, home phone, or even hotel phone into your
office phone
• Any call you make from that phone is billed to your office
• The caller ID displayed is your office number
• All calls are directed to your remote phone, whether you are across
town or across the ocean

Call Swap
• Change phones in the middle of a call; just press the star *11
without the caller hearing the switch
• Transfer a call to your cellphone or move the call from your cell to
a landline


What is SIP Trunking?

• A SIP Trunk is a simultaneous voice call
over an IP connection using VoIP.
• Trunks are used with IP PBXs or legacy
PBXs with a converter.
• They are replacements for PRI or Voice
T1s offered by the ILECs and LD
providers
• SIP Trunks provide:
– cost savings
– reliability benefits
– enhanced features



SIP Trunking Benefits
• Works with any PBX
• Purchase and provision your trunks quickly
• Use existing Broadband connection
• Purchase only what you need, not 23 at a time
– Most businesses have ~40% excess capacity
• Consolidate telephony services to one provider
• Support for a ‘Hybrid’ Enterprise



The End User Proposition:

Features Service Details
• Take Calls Anywhere Pricing

• Incoming calls ring any phone • $4.95 a month
• Transparent to caller Packaging

• Single phone number service • Based around a DID
• No user training • Rings up to 10 phone numbers

Benefits Target Users
Increased Productivity Everyone with a DID!
• Always available • Mobile Phone users
• Not tied to desk • Part-time Telecommuters
• Becomes expected of the phone • Travelers
system
• Users who spend time away from the desk
(meetings, lunch, etc)



Employee Productivity Features
Simultaneous Ring
• Ring up to 10 numbers simultaneously
• Call comes into your office number SimpleSignal rings your mobile mobile and any other number
• Use Case: Outside Sales, Executives, Anyone who leaves
Remote Office
• Work from anywhere with an internet connection
• All calls billed to corporate
• Protect caller ID of current location
• Ensure professional appearance
• Use Case: Outside Sales
Account Codes/Auth Codes
• Prevent unauthorized phone use
• Track calls for billing purposes
• Network-based –can be used on conjunction with other SimpleSignal features (i.e. remote office)
• Use Case: Law Firms, Consulting Companies
Enterprise Assistant Toolbar
• Control SimpleSignal features from desktop
• Click-to-Dial from Outlook and Internet Explorer
• Call Lists & Enterprise Directories
• Improves employee productivity
• Use Case: Inside Sales Unified Communications - Simplified.


Additional Productivity Features



How Does It Work?

Two methods exist:
• Static IP address provisioning
– Limited to Static IP addresses
– Designed for customers that can’t use
registration

• Registration
– Fast
– Instant service
– Disaster recovery
– Designed for SMB market



Disaster Recovery - Carrier Level



No Fear! - Customer Level

Non-Reachable
Specify alternate routing rules for a trunk that is unreachable



Mobility Features

Voicemail to Email
– All your messages in one place
– No more calling multiple voicemail numbers
– Converts voicemails to email
– Visually displayed in your inbox
– Save your messages for life
– Forward them to friends or associates
– Prioritize or search for them with ease

Simultaneous Ring
– One number rings all your phones
– Never miss another call...unless you want to
– Easily assign up to ten phones that ring as you desire



Applications HARDWARE
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Hosted Exchange
Effortless voice navigation on the world’s most powerful platform, MicrosoftTM Hosted
Exchange, creates the ultimate anywhere, anytime, mobile business experience.

By calling into your virtual assistant you can:
• Read or listen to your emails on the go
• Read or listen to your visual voicemail
• Respond to the email sender with your voice .wav file in an email
• Listen to your daily schedule
• Verbalize the addition of a particular task to your daily schedule
• Verbalize your appointments on the fly
• Use voice commands to call back email senders
• Use voice commands to access your calendar
• Use Outlook instantly to notify attendees of a schedule change by email



Applications HARDWARE
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Salesforce has found its voice
Manage your key communication functions within Salesforce.com.

Key Features and Benefits
• Easy to set up and use: We’ve automated the entire process
• Works with any phone! Your desk phone, mobile phone, home phone or hotel phone become one with Salesforce.
• Screen pops: announce inbound calls and then automatically present the caller’s Contact information from Salesforce
• Quicknotes: Type notes from a call into the Quicknotes window in the sidebar and instantly connect them to any
Salesforce “object” such as opportunities, contacts, accounts, etc. When the call is completed, the notes are
automatically recorded as a completed task. Then search for notes by subject, keyword, date or time.
• Automatic Call Logs: View detailed logs for day, week or month including time, date, duration, etc. within Salesforce
activity history.

SimpleSignal Connector
Our online connector appears in
the sidebar of every Salesforce
page and ties to your deskphone.
No headset required! “Click-to-
call” any Salesforce Contact or
Account phone number.



Applications
ACT! has found it’s voice
Reduce communication costs while you increase CRM productivity

Key Features
• No need to purchase an expensive PBX or key system
• The ACT! interface stays the same, thereby eliminating the need for additional training for the end-user
• Reduce call-processing times by “popping” customer record for incoming calls, taking notes and creating a follow up
in an automated process
• The ability to use the “click to call” feature right out of the ACT! database, eliminating the need to dial the
phone directly
• Any size business can leverage the effectiveness of its ACT! platform by capturing interaction data with, for and
about their customers, thereby enhancing the overall customer experience
• Improve productivity, mobility, gain greater operating flexibility and cost savings



Applications
SimplyMobile
for Hosted Exchange

Voice2Text
Just read your voicemails on your cell phone or in email. Your mobile, home and work
voicemails are sent to you as text messages. Now you can understand the message with just a
glance.
• Instantly read your voicemail
• Scan for important details in seconds
• Decide which contacts get transcribed
• Search voicemail easily

ur
yo ail
d
ea icem ur
R o yo
v n ne ail
o ho m
p e
n
o ri


Applications
Voice2Text
You’ll also receive your voicemail in email as an MP3 attachment. Plus, you can still call into your voicemail to
hear the message.

Benefits of SimpleScribe - No Changes Required
SimpleScribe is the only service which effortlessly integrates with all major mobile and landline networks to access
& retrieve your voicemail - without requiring either you or the phone networks to change a thing. There are no
hidden call forwarding fees, you don’t need a new number and there is no software to install. Your voicemail stays
on your existing phone’s voicemail system so you can access it the way you always have, if you choose. Or you
can listen to your voicemail direct from your email, or access them from SimpleScribe.



Applications
Visual Voicemail
All your messages from all your phones in one place.

• One number rings all your phones
• Search and sort voicemails visually
• Forward voicemail messages to friends and co-workers
• Save your messages for life
• Check voicemails online or from any phone
• Retrieve your voicemail from any phone
Mobile Home Softphone Ofﬁce

1 Phone Number
+ 1 Voicemail Box

Ultimate Simplicity!



Applications
Facebook
Advertisement Type in your 10 digit number
here and you’ll be called and
Here connected to me:
e.g. 9494326114

Click Here
to call me! Call Me

Call Me



Call Me Now

Place the button on websites, email,
Internet ads. When a caller enters
your website they can instantly make
a call by pressing the web call button.
They will enter a number where they
want to be reached and the call will
be automatically initiated.

• Instant calling to your sales staff,
technical support or call center
• Route callls to any phone
• Increases conversion rates
• Customizable web call button
• Easy set-up



Applications
Call Me Now Button

Call Me Now Click on the Call Me Now Button

Place the button on websites, email,
Internet ads. When a caller enters
your website they can instantly make
a call by pressing the web call button.
They will enter a number where they
want to be reached and the call will
be automatically initiated.

Benefits
• Instant calling to your sales staff,
technical support or call center
• Route callls to any phone
• Increases conversion rates
• Customizable web call button
• Easy set-up



Applications
SimpleSignal Toolbar

Access and control the most popular SimpleSignal calling features
from one simple control panel that resides anywhere on your desktop.



Applications



Applications

Access to
SimpleSignal
softphone



Applications

Access to
Enter or paste
SimpleSignal
phone number
softphone



Applications

Access to
Enter or paste
SimpleSignal
phone number
softphone

949-555-1212



Applications

Access to
Enter or paste
SimpleSignal
phone number
softphone

949-555-1212

Call button rings
your desk phone



Applications

Access to Instant access to
Enter or paste
SimpleSignal your favorite calling
phone number
softphone features

949-555-1212

Call button rings
your desk phone



Applications

Access to Instant access to
Enter or paste
SimpleSignal your favorite calling
phone number
softphone features

949-555-1212

Call button rings Easy two
your desk phone minute setup



somebody@company.com

9495551212



Manage your important call control options


9495551212




Turn Voice
Messaging
on/off here


9495551212




Turn Voice
Messaging
on/off here

somebody@company.com Email
notification
9495551212




Turn Voice
Messaging
on/off here

notification
9495551212
Send
message to this
email address



Applications

Turn Voice
Messaging
on/off here

notification
9495551212
Send
message to this
email address

Dial “0” to reach
this number



Webinar Highlights

About SimpleSignal
SimpleSignal Network
Hosted PBX
SIP Trunking
Applications

For more information
contact michael@simplesignal.com
or call 1.866.434.4404



UC Simplified - Hosted VoIP, Mobility, Apps

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UC Simplified - Hosted VoIP, Mobility, Apps