2. “Driven By Technology, Measured By Success”
Mission Statement:
Create innovative digital
marketing products & services
that provide ongoing value to
our customers. Build a positive
team & family spirit within our
company and with our
employees.
6. SIM Partners Mobile Capabilities
Native Application
Development
Mobile Web Applications
User Experience Design
Graphic Design
SMS Marketing
Mobile Coupons
Mobile Ad Networks:
Advertising
Mobile Ad Networks: Publishing
Mobile Paid Search
Reporting and Analytics
8. MOBILE APPS
Mobile applications help users connect to Internet services more commonly
accessed on desktop or notebook computers, making it easier to use the
Internet on their portable devices.
9. Apple Timeline to More than 60 apps have been
downloaded for every iOS
10 Billion Downloads device sold. -asymco
The total global mobile
applications market is expected
to be worth US$25.0 billion by
2015, out of which the Apple App
Store will account for nearly
20.5% of the total revenues.
-MarketsandMarkets
Key Events
iPhone - June ’07
iPhone 3G - July ‘08
iPhone 3GS - June
’09
iPad - April ‘10
iPhone 4 - June ’10
iPad 2 – March ‘11
Download forecast [for all operating systems] is
predicted to be over 16 Billion by 2013.
-Futuresource
10. Apple iPad & Tablets
The iPad is one of the fastest growing consumer
computing devices ever with 14.79 million sold in less
than 1 year.
The Global market for tablets will
increase from $16 billion in 2010 to U.S
$46 billion in 2014. – Yankee Group
11. In the News
Virginia is for Lovers
Commercial:http://www.youtube.com/watch?v=U0Usd5Qb-5M(video)
CBS 6 Richmond, VA:http://www.wtvr.com/news/wtvr-tourism-iphone-app,0,2484745.story
Visit Fairfax
Mobile Marketer:http://www.mobilemarketer.com/cms/news/content/7079.html
9 News Now:http://www.wusa9.com/video/default.aspx?bctid=687046486001(video)
9 New Now:http://www.wusa9.com/news/local/story.aspx?storyid=121987(video)
Enjoy Illinois iOS
CBS Chicago:http://chicago.cbslocal.com/2011/08/22/iphone-app-guides-users-to-best-illinois-
spots/
148 Apps:http://www.148apps.com/news/enjoy-illinois-helps-explore-unknown/
Mobile Marketer:http://www.mobilemarketer.com/cms/news/content/10704.html
Enjoy Illinois Android
Mobile Marketer:http://www.mobilemarketer.com/cms/news/strategy/11232.html
15. Destination Marketing: Virginia is for Lovers
1st Statewide Application
“Technology plays an important role in
tourism marketing and new
developments like these are key to
keeping visitors traveling throughout
our state. Virginia’s new iPhone app
will help…travelers who increasingly
use technology while planning and
taking vacations.”
-Virginia Lt. Gov. Bill Bolling
Virginia generates $19.2 billion of
revenue through tourism and the
apps are key components of
Virginia’s marketing strategy.
18. Illinois Office of Tourism – Objectives:
• Leverage growth in mobile and
location based technologies.
• Provide visitors and residents
with immediate business
information, during multiple
stages of travel cycle.
• Deliver comprehensive content
for the entire state, which
includes over 15,000
business, event, special offers
and points of interest.
• Support branding initiatives.
• Gain insight on visitor
preferences and interests.
19. Solution
• Two pronged, native app strategy with initial
development for iOS, followed by development for
Android (additional recommendation for web based
solution provided).
• Utilize location-based technology, providing
contextual info when users request and need it most.
• Integrate with client’s CMS through web service
ensuring strong data integrity.
• Work with client on creating branding assets aligning
with their requirements and guidelines.
• Provide tracking and reporting for consumer behavior
and usage.
24. Application Features
Applications integrate data on a statewide and regional scale, providing users with
information on over 14,000 unique Industry Partners, within 21 different Categories
and across 600+ cities
• Location-Based / GPS Enabled
• Interactive Mapping and Directions
• Click-to-Call
• Click-to-Form
• SMS Subscription Building
• Social Media Integration (Facebook and Twitter)
• Rich Media Support (Streaming Video and Photos)
• Business, Event and Points of Interest Profiles
• Special Offers and Mobile Coupons
• Category Data Filters
• Location Data Filters
• Custom Itinerary Building
• Consumer Reviews, 3rd Party API Integration
25. Categories Example: Virginia is For Lovers
Accommodations
Dining
Gardens
General Sports & Recreation
Golf
History & Heritage
Museums
Nature
Night Life
Parks
Shopping
The Arts
Theme Parks/Zoos
Visitor Information Centers
Water Activities
Wineries & Breweries
Winter Sports
29. 1/3
number of global
internet users who
access internet only
via mobile
www.fxva.com
Mobile optimized website for
Fairfax County, Virginia
30. Career Education Corp | Degrees247.com
Mobile Web App designed to increase lead
form submissions through Meyers Briggs
personality test. Quiz results are used to
match potential student with best suited
career and school options.
Web App will be optimized for Smartphone
devices and will also utilize GPS to provide
schools nearest to user.
94% of college students own a mobile
phone. 43% of college students used a
mobile device to access the internet
every day, compared to 10% in 2008.
Source: The Mobile Movement Study, Google / Ipsos OTX MediaCT, April 2011
Connecting to the Net.Generation: What higher education professionals need to know about today’s students, NASPA;1st Ed (2007)
31. Mobile Video
Number of people in US watching
mobile video increased 43% YOY
from Q2 2009 to Q2 2010, while the
amount of time watching mobile
video was up 7%.*
*Nielsen, Dec 2010
33. Akamai Media Delivery Platform
• Previous development with Flash streaming
video player programming for desktop.
• Akamai SHA-1 token-based Content Access
Authentication for subscription based content.
• Optimized for secure, quick and reliable
delivery of video content.
34. SMS and Mobile Offers
Total mobile coupon
spending in the U.S. is
expected to rise 70
fold from 2009 to 2014.
Source: Borrell Associates, June 2010
35. SMS Marketing: Features
• Timed Campaign
• Subscription Lists
• Unlimited User Access
• Trivia, Contests, Voting
• Unique 800# per mobile campaign for
tracking
• Real time reporting via client branded
web interface
• Automated reporting
• Aggregate reporting at corporate level
36. SMS Case Study: Great Wolf Lodge
20 12
Subscribers/ day Locations
87,600 Subscribers/ year
Based on “triggers” designed to (100% Opt-In, 95% Open-
increase Revenue per room Rate, No Spam Filters)
36
38. Mobile Ad Networks: Advertising
• Manage app/ campaign awareness and marketing
• App-based using relative keywords
• Reach within Local Search Apps
• Robust Display with Call-to-Action
• Multiple ad units with rich media campaigns
• Option to focus on iPhone and Android
• Potential for Interactive and Creative Content
• In-App and Mobile Web ad display
39. Mobile Ad Networks: Publishing
• Leverage assets and monetize mobile advertising inventory for new
revenue sources
• Assessment of goals with recommendations on ad networks and
operating system platforms
• SDK management for rich media and interactive video ads, ensuring
compliance
• Ad relevancy management
• Performance measurement and reporting
• Cost-per-action advertising with performance fee for conversions.
• House-ad management for app cross promotion.
40. Mobile Paid Search
PPCall/ “Call Metrics”
Click-to-Call and Conversion
Optimization
Click-to-Form
Scale local focused Paid Search
across multiple locations
Implement click attribution for
multiple searches.
Source: The Mobile Movement Study, Google / Ipsos OTX MediaCT, April 2011
41. App Performance Reporting
Downloads, Updates
User Demographics
User Actions, Goal Management
Advertising Campaign Performance
Ad Publishing Performance
Google Paid Search, Call Metrics
Custom Reporting and Dashboard
42. THANK YOU
Strategic Internet Marketing Partners
1601 Sherman Ave, 3rd Floor
Evanston, IL 60201
Phone: (800)-260-3380
www.simpartners.com
