1. The Creative Industries
. Creative industries contributed 5.6% of the UK ﾕ s Gross
Value Added in 2008
. Exports of services by the creative industries totaled 17.3
billion in 2008, equaling 4.1% of all goods and services
exported
. There were an estimated 182,100 businesses in the
creative industries on the Inter-Departmental Business
Register (IDBR) in 2010, this represents 8.7% of all
companies on the IDBR
. Software and electronic publishing make the biggest
contribution to GVA of the creative industries, at 2.5% in
2008. They also make up a large number of total creative
firms (81,700).

2. The 11 Sectors
. Advertising
. Animation
. Computer games
. Facilities
. Fashion and textiles
. Film
. Interactive media
. Photo imaging
. Publishing
. Radio
. Television

3. Industry relationships and Harry
Potter…
. What is ‘Harry Potter’ and where is he?

4. Book?

5. Film?

6. Posters?

7. Games?

8. Audio books?

9. TV?

10. Harry Potter franchise…
. Film Producer: Heyday Films, MPC, Warner Bros.
. Film distributor: Warner Bros.
. Film Titles: Foreign Office
. Book publisher: Bloomsbury
. Game producer: EA
. Audiobook: HNP
. Poster Design: Crew Creative Advertising
. Toys: Recreation
. TV advert: Active Pictures
. Theme Park Attraction: Universal
. Music: Abby Road Studios
. Marketing and Publicity: Liquid Soul Media

11. Booklet Task…
. You will create a booklet entitled, ‘How To Create a Franchise!’
. Using Harry Potter as a template, you will explain the different
companies involved in creating a media franchise
. Think about the companies that might be involved; production,
advertising, TV, posters, gaming, animation.
. It is your job to research the specific companies involved – don’t
just use the companies mention in the Harry Potter case study.
. Word limit: 1000 words

12. Postcard Task
. Create a series of postcards describe the industries within the
Creative Media sector
. This should leave you with 11 postcards, one for advertising,
animation, computer games, facilities, fashion and textiles, film,
interactive media, photo imaging, publishing, radio, television
. Each postcard should be headed with an industry, which you will
the describe
. Each postcard should need no more than 150 words

13. Cross-Industry Ownership
. When one company or person has stakes in several areas of the
media industry
. Examples?
. Richard Desmond owns OK! Magazine, Channel 5, the Daily
Express and the Daily Star
. Rupert Murdoch: The Sun, The Sunday Times, The Times, 39% of
BskyB, 20th Century Fox, Intermix Media Inc.

14. News Corps bid for BskyB
. When did it all begin?
Rupert Murdoch’s News Corporation is seeking to take full control of
satellite broadcaster BSkyB, by acquiring the 60.9% of the
shares it does not already own.
. Why does the sale matter so much?News Corporation is the
UK’s largest newspaper publisher, printing more than one in
three copies sold. Sky is the largest broadcaster, with turnover of
£5.9bn against the BBC’s £4.8bn. The Murdoch family say a
merger makes good financial sense, but critics say it would
create a media group of unprecedented power, in which
newspapers could be bundled with a Sky subscription, or Sky
sports content could be shown exclusively on Times and Sun
websites.

15. News Corps bid for BskyB…
. Doesn’t Murdoch already control Sky?No, he owns 40% of
the voting shares in News Corp. It in turn owns 39.1% of BSkyB,
with others holding the rest. Although Rupert’s son James is
BSkyB’s chairman, the two companies are separate entities.
. What is the vital criterion?Cross-media power. Cross-media
ownership rarely triggers competition law concerns, because TV
and papers are considered distinct markets. Ofcom, though, is
judging the deal by “public interest” considerations: whether the
number of independent voices in media will be reduced as a
result of a super-Murdoch company. This is known as the media
plurality test.

16. Film

17. Media Conglomerats
. Complete ‘Cross-industry ownership’ questions 1-3 and remember
to create a spider diagram that explains the the different
companies owned by a particular conglomerate.
. Reference:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/