2. 1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
3. 2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%
4. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
5. Other Social Media
Campaigns Worth a “Tweet”
Hotmail
- First Integration of Email & Social Media
Barack Obama Presidential Election
- Able to “Contribute” right from Social Media
Tourism Queensland “Perfect Job”
- Viewed 2.3 million times in two weeks
6. Top 5 Goals of a Social
Media Campaign
Improve Search Engine Ranking
Increase Brand Awareness
Increase Positive Brand Mentions Online
Improve Customer Service & Satisfaction
Earn More Sales
7. Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)
Down Sourcing to Junior Staff
Fast beats Perfect (Dominos)
Faking It! (Walmart)
Having an “Off” Switch