Some slides that support most recent and next blog posts on making investment decisions based on social media analytics. You can find my blog at http://simonjryan.blogspot.co.uk/2012/09/making-investment-decisions-based-on.html
2. This presentation is intended for
discussion only. The views expressed
accurately reflect the personal views of
the author, Simon Ryan. The author has
not and will not receive any
compensation for providing a specific
recommendation or view in this
presentation.
3.
4. The number of people that choose to
communicate using social media
are measured in the 100’s of millions
9. 160 100
million users
Source:Wikipedia,November2011
10. 300 480 268
million users
Source:Wikipedia,November2011
11. 41%
…of consumers who use social media are
actually influenced by positive and
negative comments about brands and
companies on social media sites.
Source:YouGov, April2012
12. So we monitor, analyse and report
on our brand, products, customers
and competitors
17. Negative sentiment has
most influence on sales
Neutral messages carry brand
messages – effective for reaching
early adopters
Positive feelings are persuasive for
brands with have high recognition
18. Brands have an incentive to get involved in the social media process
Brands should positively manage anything leading to negative situations
19. • People talk about brands and what they say affects sales
• Using social media enables consumers views to reach beyond
their immediate networks
• Having an increased effect on sales
• Their use of social media allows us to track and measure
what is being said
• This information can predict earnings
…earnings drive share price
20. SIMON J. RYAN
MOBILE: +447 446 119 778
E MAIL: SIMONRYAN.UK@GMAIL.COM
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Twittermoodpredictsthestockmarket Thejunk sciencebehindthe‘TwitterHedgeFund’
JohanBollen,HuinaMao,Xiao-JunZeng BenShneidermanetal
JournalofComputationalScience,2(1),March2011, Pages1-8 http://sellthenews.tumblr.com/post/21067996377/noitdoesnot
Adynamicmodeloftheeffectofonlinecommunicationsonfirmsales
Adynamicmodeloftheeffectofonlinecommunicationsonfirm RochesterCahan/YinLuo/Miguel-AAlvarez/JavedJussa/Zongye
sales Chen/ShengWang
GarrettP.Sonnier,LeighMcAlister,andOliverJ.Rutz https://www.recordedfuture.com/assets/SignalProcessing20111118.pd
MarketingScienceJune2011mksc.1110.0642 f
This presentation is intended for discussion only. The views expressed accurately reflect the personal views of the author, Simon Ryan.
The author has not and will not receive any compensation for providing a specific recommendation or view in this report.
Notas do Editor
***Tag Cloud*** Customer Service, InsightKey Messages:1 - Extend existing DRU to one that covers the whole of the UK2- Listens to all messages and trends and Engages3- Hence monitoring what is being said in the social media space to:Engage and respond with customers and non-customers alike who have used social media for product queries, complaints or suggestionsEscalate thoughts circulating in social media on our industry, products and competitors. (through defined processes)
Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media
Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media
Key Messages596 customers engaged in dialogue with DRU resulted in 24% strong advocate posts.These regularly start with negative (detractor) comments and are now amplifying a positive (promotor) message.Reach of positive posts is huge – use example of Lady Gaga followers (Aviva Stadium)