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The Art of
Action


How you can close the gaps between plans, actions and results

© Business to Markets Ltd, 2011
Explaining the Problem

  Effects Gap:         OUTCOMES
  The difference
between what we                                Knowledge Gap:
expect our actions                           The difference between
 to achieve and                               what we would like to
what they actually                             know and what we
     achieve                                     actually know



   ACTIONS                                       PLANS
                       Alignment Gap:
                        The difference
                       between what we
                     want people to do and
                     what they actually do
Usual Reaction

                          OUTCOMES

    Effects Gap:
 More detailed and                              Knowledge Gap:
often tighter controls                       More detailed information




   ACTIONS                                          PLANS

                           Alignment Gap:
                            More detailed
                              instructions
High alignment enables high autonomy

      INTENT:
    what and why




Alignment


                              ACTIONS: how
                   Autonomy
Mindshop + Art of Action

                       Intent:
                     What & Why

                    Boundaries:
                 Freedoms & Constraints

     1. Where are you NOW?
     2. WHERE do you want to be?
        Your Intent must be clear.
     3. HOW will you get there?
        What are the Boundaries?
Bungay’s Directed Opportunism

                        OUTCOMES
   Effects Gap:                                Knowledge Gap:
  Give individuals                             Limit direction to
  the freedom to                                 defining and
adjust their actions                            communicating
 in line with intent                              the intent




   ACTIONS               Alignment Gap:          PLANS
                        Allow each level to
                        define how they will
                       achieve the intent of
                       the next level up and
                            “back brief”
Cascading Intent

          Strategic Intent: each level is more specific

Level 1                 Intent:   Intent:   Tasks:
                         (Why)    (What )   (How)               “Back brief”



                                  Intent:   Intent:   Tasks:
Level 2                            (Why)    (What )   (How)



                                            Intent:   Intent:        Tasks:
Level 3                                      (Why)    (What )        (How)
Example of What and Why

Level   Team          What?            Why?          Where? KPI
1       CEO           Launch new       To gain       10% market
                      product          foothold in   share by 2012
                                       new market
                                       segment

2       Development   Refine product   Launch new    Product design
                      design           product       specification


3       Software      Develop new      Refine        3 new S/W
                      S/W modules      product       modules
                                       design
The Art of Action

“What cannot be made
simple cannot be made clear
and what is not clear will not
get done.”

Material from “The Art of
Action” is used with kind
permission of Stephen
Bungay.
Art Of Action Short Presentation

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Art Of Action Short Presentation

  • 1. The Art of Action How you can close the gaps between plans, actions and results © Business to Markets Ltd, 2011
  • 2. Explaining the Problem Effects Gap: OUTCOMES The difference between what we Knowledge Gap: expect our actions The difference between to achieve and what we would like to what they actually know and what we achieve actually know ACTIONS PLANS Alignment Gap: The difference between what we want people to do and what they actually do
  • 3. Usual Reaction OUTCOMES Effects Gap: More detailed and Knowledge Gap: often tighter controls More detailed information ACTIONS PLANS Alignment Gap: More detailed instructions
  • 4. High alignment enables high autonomy INTENT: what and why Alignment ACTIONS: how Autonomy
  • 5. Mindshop + Art of Action Intent: What & Why Boundaries: Freedoms & Constraints 1. Where are you NOW? 2. WHERE do you want to be? Your Intent must be clear. 3. HOW will you get there? What are the Boundaries?
  • 6. Bungay’s Directed Opportunism OUTCOMES Effects Gap: Knowledge Gap: Give individuals Limit direction to the freedom to defining and adjust their actions communicating in line with intent the intent ACTIONS Alignment Gap: PLANS Allow each level to define how they will achieve the intent of the next level up and “back brief”
  • 7. Cascading Intent Strategic Intent: each level is more specific Level 1 Intent: Intent: Tasks: (Why) (What ) (How) “Back brief” Intent: Intent: Tasks: Level 2 (Why) (What ) (How) Intent: Intent: Tasks: Level 3 (Why) (What ) (How)
  • 8. Example of What and Why Level Team What? Why? Where? KPI 1 CEO Launch new To gain 10% market product foothold in share by 2012 new market segment 2 Development Refine product Launch new Product design design product specification 3 Software Develop new Refine 3 new S/W S/W modules product modules design
  • 9. The Art of Action “What cannot be made simple cannot be made clear and what is not clear will not get done.” Material from “The Art of Action” is used with kind permission of Stephen Bungay.