Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce Social Media & Recruiting Event Beijing China How to use social media for recruiting and career placement.

1. USE SOCIAL MEDIA
FIND TALENT
GET A JOB.
Simon Dang – 邓世民
Vice President, Inline Strategy
Weber Shandwick China
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2. Today
Why Social Media & Jobs
How I got my job…
Social Media Tips
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4. • 317MM Mobile Phone Users
(Population of USA)
• Largest Smartphone market
globally
• Weibo, Weixin Top Channels
in China…
• 500MM internet users (1.5X USA pop)
• 10,000 new users to internet /day
• Music, News, Search Engine, IM,
Games top activities
• 40% are content creators > 2x in US
• More Weibo Users than USA pop
Source: InternetStatistics
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5. Mark’s Vision of Social Media
“The organizing principle of
how we live, work and play
[the web] is moving away
from being built around
content, and is being rebuilt
around people”
- Mark Zuckerberg, CEO &
Founder or Facebook
The Update Meeting 19 April 2012 Page 5
©WEBER SHANDWICK 2012 All rights reserved 5

6. Translated:
Communities matter now
more than EVER
500 MM people per day
participate in China =
population of Europe
IT’S ALL ABOUT THE
CONNECTIONS
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7. Social media
makes you
more
discoverable
a social media presence can
push a brand to the top of
Google search
over half of the top 200 global
brands have a Facebook page
that appears higher in search
than brand.com
95% of Chinese Internet Users
trust companies more with a
Microblog account
Source: emarketer 2010

8. NY 北京
How on earth did I get a job in CHINA????
Challenges:
- Limited network in China
- Limited work experience in China
- Trying to change job function/role
- Getting a job in social media
- My Chinese sucks!
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9. 1) Start: Ask Yourself, What Do You Want?
Get the Job
You
That Fits
Your Job
*Go to www.wetfeet.com
to discover your career path
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10. 2) Pick Your Target Companies
Research Where You Potentially Want To Work
Ask Your:
• Friends
• Classmates
• Ex Co-Workers
• Go online
• Go on LinkedIn
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11. 3) Make Conversation
our talent pool
Storytellers Nutritionists
Event curators
Builders
Directors
Content developers
Conversation-starters
Analysts
Bloggers
1. Join LinkedIn Groups Artists
2.
Strategists
Meet people in the industry
PhD’s
3. Find recruiters if no introduction in your network
4. Research your Interviewer Researchers
5. Prepare for the interview
Writers Advisers
Media minds
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12. 4) Give Yourself Time (It took me almost a year)
May: Friend Jun – Aug: 3
Nov-Dec 2010:
Referred a Job stages of
Targets List
Link Interviews
Jan 2011: Initial
Went back to
search, updating
LinkedIn Sep: Job offer
LinkedIn,
(Refinement)
reaching out
Feb & Mar: April: 3
Oct: Arrive in
Setting up Interviews, 5
China
meetings Meetings
• Applied for 20+ Jobs
• Added 100+ contacts on LinkedIn
• Joined 10+ new groups on LinkedIn
• 10+ Interviews 12

13. LINKEDIN & SOCIAL MEDIA TIPS

14. LinkedIn – Update Your Profile
Update
your title
and skills
Update
experience Get Recs!
with events
Link Out!
Highlight
your skills
to match
targets
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15. Join LinkedIn Groups
• Add targeted groups
• Make discussions
• Add other members
• Be found by recruiters
• Research jobs
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16. Other Social Media Tips
LinkedIn: Twitter/Weibo
• Join targeted groups • Set up an account
• Add, add, add • Tweet about target industry
• Talk to people • Add, add, add
• Update your profile
• Update your status
Facebook Klout (if you work in
• Join targeted groups social media)
• Set up permissions • Set up an account
• Message your friends about • Monitor your Klout score
your search
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17. THANK YOU
Simon Dang – 邓世民
Vice President, Inline Strategy
Weber Shandwick
engaging, always.
谢
Tel: +86 10 8569 9929
Email: sdang@webershandwick.com
Twitter: @plateoftheday
Weibo: @Mrdangran
Linked in: www.linkedin.com/in/simondang
webershandwick.com
谢
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18. SOME OPEN POSITIONS SHOULD YOU BE INTERESTED……
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