NB. The slides don't make much sense if you weren't there (I'm working on that). What job are we going to be asking 'content' to do over the next few years? And how will we be able to avoid 'The Bullwhip Effect' (and having to carry out ineffective content strategy projects every few years). Imagine if 'management' was considered on a purely project-by-project basis? How would this affect the way organisations are run? Three propositions: - Passive and Assistive content will become huge - Content Strategy becomes infrastructurally foxy - "Content" eats everything And a prediction that Content Strategy will leave the authors behind and become a development team sport. Other things mentioned: Leaky Abstractions Karen McGrane Lots of Drupal Team Chunk vs Blog China vs India The UX of Hospitals James Bond vs Jason Bourne Artificial reefs Content re-use Gay marriage and databases XML as violence Foxes and hedgehogs Open Platform API Medium and Doug Englebart's paragraph-grain comments Cynefin What You See Is What You Mean editing tools

1. Congility 2013
The Bullwhip Effect Problem

3. Some Drupal developers, 2013

4. Kerfuffle
Drupal 8, DrupalCon, Spark, Karen McGrane,
Leaky Abstractions

5. Team Chunk vs Team Blob

10. What goes on top of the stack?

12. Spam the CMS, let Apache Solr sort it out.

27. China vs India

28. What are the jobs we’re asking content to do?

29. Autonomous content
Adaptive / Responsive
Content Distribution
UX for Middle-Users

31. 1. Passive and Assistive
Content Consumption

36. 2. Content Strategy
becomes infrastructurally
foxy

39. Libraries
Send to Kindle / iOS / epub

44. 3. Content eats everything

47. The Bullwhip Effect
Forecast-driven distribution channels

49. “The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) supply chains, in
which information sharing
and collaboration does not
exist. In more general terms,
this supply chain represents
any non-coordinated system
in which problems arise due
to lack of systemic thinking.”

50. “The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) supply chains, in
which information sharing
and collaboration does not
exist. In more general terms,
this supply chain represents
any non-coordinated system
in which problems arise due
to lack of systemic thinking.”

51. “The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) supply chains, in
which information sharing
and collaboration does not
exist. In more general terms,
this supply chain represents
any non-coordinated system
in which problems arise due
to lack of systemic thinking.”

52. Beer Distribution Game

60. Simon Bostock
Strategy & Planning
Deeson Online
http://deeson-online.co.uk