Online Information Sessions: Adding Webinars to your marketing mix
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Oregon State Ecampus added Webinars to its marketing and recruitment mix in 2011 as an added customer service, high-touch feature for prospective students. This session will offer information on how to set up a webinar, promote it, run it and succeed. This is really a "how to" session offering tactics as wells as recommendation on when and what type of webinars to offer along the enrollment funnel. Presented by Simona Boucek, Oregon State University Extended Campus.
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Online Information Sessions: Adding Webinars to your marketing mix
- 1. Online Information Sessions Adding webinars into your marketing mix Simona Boucek | Oregon State University Extended Campus
- 2. My English is okay, but just in case … November 6, 2013
- 4. Presentation slides are available on SlideShare 4 November 6, 2013 November 6, 2013
- 5. Just a little bit of housekeeping Today’s Agenda Why? What kind? How? Words of advice Q&A November 6, 2013
- 6. Why information sessions Are you human? November 6, 2013
- 7. Why information sessions Get to know each other better November 6, 2013
- 8. What can you learn about each other Audience side Your credentials Program details Clarifying answers Reassurance Your side Additional demographics Affiliations Level of interest Barriers November 6, 2013
- 9. Not all information sessions are the same It comes down to goals November 6, 2013
- 10. An example Type Audience When Presenters Date(s) Goal Ready to apply? Undergrad. Prospects 10 weeks prior to each term Ecampus August, November, February, April Apply Program AG Sciences Ag. Sciences Prospects At least 500 new prospects Crop & Soil September lead staff Apply Program MBA New Launch MBA staff June Raise hand Chemistry Module H.S. science Four times a OSU teachers year Chemistry Faculty January 2014 Brand awareness November 6, 2013
- 11. There are choices November 6, 2013
- 12. Time to get organized Confirm topic and speakers Pick a date and time Pick a room that is quiet Create the registration form November 6, 2013
- 13. November 6, 2013
- 14. Get the word out Depends on your audience Compelling invitation November 6, 2013
- 15. Build your webinar Most likely a PowerPoint presentation Keep in mind the attention span Build in “get to know each other” November 6, 2013
- 16. Practice makes perfect A full-version dry run Get comfortable with the technology November 6, 2013
- 18. After the webinar Clear call to action Follow-up plan Get more mileage November 6, 2013
- 19. Words of advice November 6, 2013
- 21. Simona Boucek Marketing Project Manager Oregon State University Extended Campus 541-737-2036 simona.boucek@oregonstate.edu Presentation on SlideShare November 6, 2013
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