How streamlining communication can benefit your business.

1. How Streamlining
Communications
Can benefit your business.

2. About the Speaker
Sima Kobo
Bio: Founder and
Managing Director of
Glorifieldlabs.
Mantra: Innovate Life!

3. Lift Off!
1.This must be code for…
2.Tools
3.Case Study: Social Enterprise
4.Quick Pointers
5.Closing

4. This must be code for…

5. Streamlining “C” for Social Media?
• Most social media is for consumers.
• What about business?
• Can there be a clear line between business
communication and private communication by
employees?
• We are seeing the beginning of social media
adoption by enterprise and some significant
success in some implementations.

6. Why does Social Media Really Matter?
It Matters Because:
• The way we work with information has changed.
• Our once private way of interaction has adopted a
digital DNA.
• We are now moving towards expanding; sharing,
openness and collaboration online.
• Our once closed networks are now finding open air.
• One of our primal needs as people is connection or
a sense of belonging.
• Not forgetting that Brands began from human
emotion.

7. Fear of the unknown!
What some business might fear:
• Negative feedback?
• Time wasting? (e.g. Leisure time activity)
• Cost?
• Policy Overload?
• Slow adoption culture?

8. But Wait – an upside to social media!
It requires:
• Minimal Training
• Minimal Management
• More team effort
• Enhancement of Culture

9. To achieve the above!
• For the streamlining process to take shape, a
few elements in your organisation need to
shift.
• For communication to become streamlined,
the internal business culture needs to become
streamlined as well.

10. Streamlining Culture
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Employee
Human Resource
Struggle for Power
Centralised
Gigantic Structure
Competition
Leader & Subordinates
Linear Structure
Director
Work Harder
Administrators
Instead of “Yes, Sir!”
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Collaborator
Person
Shifting Influence
Decentralised
Movable Units
Cooperation
Different Levels of Partnership
Community
Facilitator
Work Smarter
Intrapreneurs
Rather; Have you considered these
options?

11. Streamlining Communication
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Information
Communication as a Product
Sender and Receiver
Uni-directional Communication
Descending and Ascending Paradigms
Data
Power of Information
What’s heard through the grape vine.
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Dialogue
Communication as a process
Communication Prosumers
Peer-to-Peer Communication
Networks
Significance
Power of Conversation
Celebration of Conversation.

12. Tools

13. Social Media Tools
Commercial Tools:
• Facebook Page
• Twitter handle
• LinkedIn
• Blog
• YouTube
• Google Maps
Enterprise Specific Tools:
• Yammer
• Salesforce Chatter
• Wikis
• Forums

14. Case Study:

15. CASE STUDY

16. SUMMARY
An Industrial Company
Over 110 000 employees
150 year history
Different Geographies
Different Languages
Array of Age Groups

17. A Successful Social Enterprise Strategy
1.
Forming the Best Team
– Social Media Strategy + Corporate Strategy.
– Intensive Collaboration and Knowledge Sharing across Business Units.
– Became Fast, Flexible and Innovative = outperform Rivals.
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Establishing a corporate network
Tackling Challenges
Involving All Stakeholders
Right Mix of Participation – Pilot
Choose the right Platform
Develop and effective Launch Campaign
Create Online and offline support
Don’t take sustainable growth for granted.
Practice active community Management

18. Quick Pointers:
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Start by Listening
Think beyond Employees to Community
Allow for collaboration
Transparency is important
Forget: One-to-Many but think Many-to-Many
Accountability
Real-Time
The goal is interaction
Personalised
It is real (No Pseudonyms or alter-egos)

19. Resource List
• http://www.slideshare.net/earthsite/social-media-for-internalcompany-communications
• www.slideshare.net/formanchuk/internal-communication-20-acultural-challenge
• http://www.simply-communicate.com/case-studies/internalcommunications/growth-enterprise-social-network-basf
• https://about.yammer.com/customers/
• http://www.thefutureworkplace.com/

20. Thank You