How to bring your company profile to the internet and to exernalise processes by sourcing strategies. Use Online Plattforms for cross marketing.

1. „Open Company“
Open Innovation and the
Movement to the open company.
From Open Innovation to the Open
1
Company

2. Executive Summary
• To identify potential for improvement use external ressources,
friends and process partners to identify potential for
improvement.
• Sourcing over the internet is available for each partner to reach
a minimum management effort between all interfaces.
• For each open innovation and sourcing activity over the internet
you have to consider the costs used.
• Use external ideas to improve your process situation.
From Open Innovation to the Open
2
Company

3. Company Process
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
High cost effort based on Human Ressources matched between all process steps.
Standard process consruction needs a lot of capital for improvement.
Management effort between interfaces is low as designed by the company founder.
Interfaces have to be optimized to optimize the supply chain between the internal structure.
From Open Innovation to the Open
3
Company

4. Open Innovation Sourcing
Identify potential for improvement and more new ideas.
Use external partners to identify space for improvement
Show the interfaces to friends to identify potentital
improvements
For new Ideas use idea and innovation Plattforms for idea generation (e.g. brainfloor.com,
brainr.de). Post your Reqeust for potentital imrpovement on one of these plattforms.
Try to identify the best ideas by evaluating them based on potential requirements for your
business needs.
Start exernalisation to identify potential partners in the production environment and start
sourcing.
From Open Innovation to the Open
4
Company

5. Open Procurement & Production
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Start to search for external production and procurement partners.
Identify global Sourcing partners for sub processes (via global Sourcing plattforms).
Improve shipping process for global goods by using online Shipment plattforms.
Organize individual shipping to customer for each good procuced by the manfuacturer.
From Open Innovation to the Open
5
Company

6. Open Marketing and Sales
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Start Using Online Marketing Partners for production.
Start a Blog for the presentation of Improvements and also for Marketing.
Let people follow your product over twitter, and provide information about the production process.
Present your product on youtube and by other online media.
Use Sales Agencies and Product Placement activites by sales partners and banner advertising.
From Open Innovation to the Open
6
Company

7. Open Customer Service
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Use Sourcing via customer service partners and online Sourcing portals.
Try to create a Relation between sourcing partners and Online Advertising partners.
For „easy to use“ products use students and other persons available on the market.
From Open Innovation to the Open
7
Company

8. Result
• For each sourcing or optimization process you have to describe
the sourcing activity in detail to gain the best ideas.
• Consider that each interface between partners could cause
transfer problems between diffrent organisations.
• Use your sourcing partners to improve the process by generating
a Win-Win situation.
• Always elaborate the financial perspective for global sourcing
and shipping.
From Open Innovation to the Open
8
Company