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Web Marketing Fundamentals Online Best Practices for Membership Organizations Schipul The Web Marketing Company Ph. (281) 497. 6567 Tf. (877) 724.4785 Fx. (281) 497.1083 www.schipul.com

What we’ll Cover … ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges of managing an association online ,[object Object],[object Object],[object Object]

Competitiveness among Member Organizations ,[object Object],[object Object],[object Object],[object Object]

Investing in Technology ,[object Object],[object Object],[object Object]

The Key Question… ,[object Object],[object Object],[object Object]

First Things First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics that drive web users ,[object Object],[object Object],[object Object]

10 Ways to Achieve Marketing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.schipul.com/en/art/?1 for more detail

Grab ‘em With a Strong Headline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.passaicparc.com/killer/caples.html

Put Your Product/Service on a Pedestal ,[object Object],[object Object],[object Object],[object Object]

Feature a Clear Call to Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t Stray from Your Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Make it Easy to Contact You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No Surprises ,[object Object],[object Object],[object Object],[object Object],[object Object]

Optimize for Search Engines ,[object Object]

[object Object],[object Object],[object Object],[object Object],Optimize for Search Engines

Feature Testimonials ,[object Object],[object Object],[object Object],[object Object],[object Object]

Focus on the Visitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adopt a Privacy Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Marketing to Search Engines

Who Searches Where? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM (Search Engine Marketing) What Matters? ,[object Object],[object Object]

What are you telling the search engines? ,[object Object],[object Object],[object Object],Test Your Associations Web Site Here: http://www.schipul.com/en/sem/keywords/

Links from a high powered site to your web site ! ,[object Object],[object Object],[object Object]

Front Page? Google? ,[object Object],[object Object],[object Object]

The Popularity of Business Directory Listings! ,[object Object],[object Object],[object Object]

Exactness of speech? ? ,[object Object],[object Object]

Converting a visitor to a contact ! ,[object Object]

Schipul – The Web Marketing Company 11999 Katy Freeway, Suite 386 Houston, TX, 77079, US Creators of www.tendenci.com Web Based Association Software v. (281) 497-6567 f. (281) 497-1083 THANK YOU!

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