What is UX - BCNin Breakfast

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What lies behind the words User Experience? The term is fairly self explanatory but 'the next big thing in design' as it's been called in numerous articles, blogs and publications has more to it than what's apparent... >Interview related: http://swapsee.com/es/blog/swapsee-interview-meet-silvia-calvet-user-experience-expert-147.html

Negócios

‣Lack of understanding of user needs:
‣Organisations do not focus in Customers…
Organisations work around the product not
the Customer: affects processes, KPI,
strategies
‣Fragmented organisation… Fragmented
experiences
‣UI is not UX
‣Design in the vacuum

The UX Designer

► https://vimeo.com/19131028

So
’UX’
is also an
organizational &
personal
Attitude

START
thinking about

your Customers

NOW
Thank You

!
!

@silviacalvet

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