Make them work for you analyzing, designing and creating the deliverables. In this session I’ll share how to convert demanding and grumblers departments and specialists into a members of the UX design team. Let them identify necessities, define the strategy and design the solutions. You can apply this solution in internal projects or with your customers. How? Stop evangelization and get people into action creating UX deliverables with you, let them discover the power of UX tools like Personas in their own skin.

1. Take your users into your UX team & let them design A preview

2. Does it make sense…? YES NO

3. Social media Silvia Calvet @silviacalvet

6. Estrategy UCD UX evangelization innovation

7. http://www.flickr.com/photos/mikecogh/4588328455/sizes/m/in/photostream/

8. http://www.flickr.com/photos/mikecogh/4588328455/sizes/m/in/photostream/

10. Does it make sense…? YES NO

12. Does it make sense…? YES NO

13. co- Workshops

14. co- Workshops Which deliverables

15. co- Workshops Which projects? Who? When?

16. co- Workshops Which deliverables? ANALYSIS TaskAnalysis CardSorting User Interviews Ethnography CollaborativeWorkshops Web Metrics Online Surveys Personas UserStories Concept Model BUSINESS INTELLIGENCE CompetitorAnalysis HeuristicEvaluation Content Audit STRUCTURE UserJourneys SiteStructureDiagram Optimisation SAMPLE Beta Testing Eye Tracking User Test Labs ThinkAloud INTERACTION Wireframes Page flows Prototypes Exemples of deliverables from UXBasis