The document summarizes key information about the silver market and aging consumers in Asia. It notes that over 1/3 of the population in Asia will be over 50 by 2018. The spending power of retirees aged 65+ in Asia will reach nearly $2 trillion by 2015. However, the needs and preferences of aging consumers are diverse. Understanding the effects of aging on sensory, physical, and cognitive abilities is key to developing age-friendly communications, products, and customer experiences.