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The Silver Market

             Rethinking
             Aging
             Consumers
             MRSS Asia Research Conference,
                     7th April, 2011



                      Connecting you to the 50+ market
© Silver Group 2010
© Silver Group 2011
© Silver Group 2011
1/3 over 50
                                    50 +

                                                 46%                      37%
                         41%                   43%

                 37%                                     37%                     37%       37%
     36%
 32%                   32%
                                                                                                     31%
             28%                                       27%                     27%      28%

                                                                                                  23%
                                                                 20%     21%
                                 18%     18%                           17%
                               15%     15%                     15%




                                               2008     2018                   Data: Global Demographics


© Silver Group 2011
US$2tr spending power
                                              Retired (65+)
                      2500


                                                                                 $1,963.9
                      2000
       US$ billions




                      1500                                                                  Affluent Asia

                                                                                            Emerging Asia
                                             $1,021.2
                      1000                                                                  TOTAL



                       500



                         0
                                      2005                                2015
                               Affluent Asia: Japan, Korea, Taiwan, Singapore, Australia
                             Emerging Asia: China, India, Thailand, Malaysia, Philippines

© Silver Group 2011                                                                            MasterCard Asia/Pacific
inconvenient truths




© Silver Group 2011
Singapore’s wealthy


          Offshore Accounts For Investment
                                  Purposes
                              Life Insurance

    Other Properties You Own Or Invest In

           Private Property You Are Living In

           Privilege/Priority Banking Account
                                                                        50~64
                                                                        25~49
                 Unit Trust Fund/Mutual Fund

      Foreign Currencies As An Investment

                      Stock/Securities/Bonds


                                                80   100   120   140

                                                                       Synovate PAX
© Silver Group 2011
not all the same




© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
don’t make me angry!

                      “What aspects of getting older most annoy you?”




                      40%              60%             PHYSIOLOGY

                                                       PSYCHOLOGY




                                                              SilverPoll™ Jan 2009
                        N = 526,623


© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
SilverPoll2
                      Singapore
                      Mar 2011
                      14,908 online responses, 50+
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
Online                 Retail




                            EFFECTS OF AGEING
                                 •!Sensory
                                 •!Physical
        Communications           •!Cognitive

                                                 Product



                                  Support




© Silver Group 2011
effects
                of ageing
                                 +      customer
                                         journey
                                                           =          age-
                                                                  friendliness



                      SENSORY              ONLINE
                                                               Making Business Age-Friendly
                                       COMMUNICATIONS
                      PHYSICAL

                                     PHONE SALES/SUPPORT
                  COGNITIVE
                                          PRODUCT

                                           RETAIL




© Silver Group 2011
© Silver Group 2011
Source: MetaFacts (USA) 2009
2000!   2001!   2002!   2003!    2004!           2005!   2006!         2007!   2008!   2009!   YTD!


                        Apple!           PC’s!              S&P 500!
© Silver Group 2011
2.8
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011   2.7
© Silver Group 2011
3.2
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
© Silver Group 2011
researching oldies
researching oldies
© Silver Group 2011
Connecting you to the 50+ market

                          www.silvergroup.asia
                        www.silvergroup.asia/blog




© Silver Group 2011

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Aging consumers