This document discusses feedback from people on the Servis shoes brand and advertising. It covers preferences for shoe types and brands. Ad recall for Servis is low without prompting, though the jingle is catchy. The ad grabs attention but clarity on what Servis is could be improved. While some aspects of the ad are liked, others dislike the makeup and lack of shoes shown. Most would not visit Servis stores due to past experiences and better alternatives.

1. Tooba Zaheer Shaikh
Sabeen Jamil
Ramiz Ahsan

2. People
• Students (School , college, university)
• Professionals (IT in-charge, Senior programmer,
HR person, marketing person, sales person)
• Housewife
• Housemaid
• Single, Married, Married with kids
• Different age groups
• Different Income levels

3. Preferred Servis Products
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•
•
•
Canvas Shoes
Softies
Joggers
Formals (Men)

4. Preferred brands other than Servis
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•
•
•
•
Nike
Stylo
EBH
Unbranded shops in local markets
From the shoe carts outside shops

5. Ad Recall
• Low
• Aided
– People remember on the mention of Fawad Khan
(Sale at Servis shoes ad)
– Aunty parveen
• In other ads, Stylo ad had a better recall ,
reason - shoes are shown.

6. Clarity
• Not clear when it started.
• Some people related it to tea or Ufone , others
were intrigued to know what it was.
• The jingle is catchy but cannot be memorized

7. Interest
•
•
•
•
It is interesting
Would watch again, won’t switch channels
Grabs attention
Would watch to the end and not get bored of
it

8. Likes & dislikes in the ad
Likes
Dislikes
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•
•
•
•
• The make up man
• The rock stars
• No presence of shoes
Jingle
Tune
Linkages created
Ferrari
Visuals

9. Visit Servis shoes
• A big NO.
• Previous bad experiences
• High prices as compared to other choices (for
low income groups)
• Better options available (Maybe at the same
price points)