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Calling all entrepreneurs “Reinventing your Business Model” by Mark W. Johnson, clayton M. Christensen, and Henning Kagermann 2.17.10
Q: What makes a business successful? Focus on the customer Map out a plan Use it or lose it
Step 1: WIIFM Customer value proposition (CVP) Money Access Skill Time
Q: What’s your company’s CVP? Example (aka MSFT plug): help people work and play with technology
Step 2: Crunch those numbers ROI Resources Processes
Step 3: To leap or not to leap…. Take a close look at your existing business model Think Christensen
Disclaimer Following these steps does not guarantee a winning recipe
Image Credits Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March 21, 2008 by andercismouesr. http://www.flickr.com/photos/andercismo/2349098787/ Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20, 2008 by jek in the box user.  http://www.flickr.com/photos/jek-a-go-go/2279611075/ Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009 by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/ Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009 by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/ Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by oskay user. http://www.flickr.com/photos/oskay/237442629/

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Calling All Entrepreneurs

  • 1. Calling all entrepreneurs “Reinventing your Business Model” by Mark W. Johnson, clayton M. Christensen, and Henning Kagermann 2.17.10
  • 2. Q: What makes a business successful? Focus on the customer Map out a plan Use it or lose it
  • 3. Step 1: WIIFM Customer value proposition (CVP) Money Access Skill Time
  • 4. Q: What’s your company’s CVP? Example (aka MSFT plug): help people work and play with technology
  • 5. Step 2: Crunch those numbers ROI Resources Processes
  • 6. Step 3: To leap or not to leap…. Take a close look at your existing business model Think Christensen
  • 7. Disclaimer Following these steps does not guarantee a winning recipe
  • 8. Image Credits Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March 21, 2008 by andercismouesr. http://www.flickr.com/photos/andercismo/2349098787/ Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20, 2008 by jek in the box user. http://www.flickr.com/photos/jek-a-go-go/2279611075/ Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009 by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/ Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009 by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/ Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by oskay user. http://www.flickr.com/photos/oskay/237442629/

Editor's Notes

  1. need to create value or help solve a problem for the customerThe more precise, the better
  2. What is the right price?Profit formula:How much do I need to sell?How much do I need to invest?Resources: people, technology, products, facilities, equipment channels, brandProcesses: operational and managerial processes, need to be able to repeat eand increase in scale: training, budgeting, manufacturing, planning, salesInnovation-disruption theory
  3. Evaluation process