4. COLOMBOCOLOMBO
Population – 65 lacs, Literacy- 90%
Women are more powerful in society, ratio
of male/ female- 0.94/1.00
Weather – very hot & humid
Most of the population are Non- Veg
6. Colombo MarketColombo Market
No significant presence of any sweet or
snacks shop
Most bakery shops selling packed meals –
some buffet meals; almost all have sitting
arrangement in shop
9. CompetitionCompetition
Most of the P&S shops are without A/C, but they
are the biggest in number; 98 shops, daily avg sale
per shop 40k (Srilankan Rupee)
The Fab – 7 outlet, very strong in gateaux, avg
sale 75k
Sen Saal- 3 outlets, very strong in meal, avg sale
120k
The Sponge, Galle Road – Best outlet in my
opinion – only 1 shop- with
see-through kitchen- 125 k
13. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
before renovationbefore renovation
14. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
after renovationafter renovation
15. Caravan to Caravan FreshCaravan to Caravan Fresh
7 old shop (daily avg 14k)+ 1 renovated (avg 44k)
shop ; 65 staff, 2 vans operating out of 6
2008- 28 shops- 500k per day- 210 staff
Very good motivation noticed in all staff of
Caravan, which will definitely speed up the turn
around process
Butter Cake is excellent, need to work on kitchen
34. Caravan to Caravan FreshCaravan to Caravan Fresh
All 7 shops need to be renovated ASAP, as
they are in very poor condition compare to
competitors
Glass sticker is essential- as Glow Sign isn’t
visible by customers in many cases
Some more branding inside shop is required
, like on counter base, counter top tent card
type
37. Caravan to Caravan FreshCaravan to Caravan Fresh
Gateaux big pics and albums need to be
placed in shops. Presently all other shops
sell gateaux off the shelf and on spl order,
but Caravan sells only on spl (prior) order
A big scope is there to icrease gateaux sale
which is presently just 5%
39. Caravan to Caravan Fresh-Caravan to Caravan Fresh-
learningslearnings
Renovation is the key for turn around
Lunch/Meal business as extension of Cake
Shop
Huge growth potential as there are only
bakery shops are available as Fast Food