Keynote Presentations Your Secret Competitive Advantage in the On the Go Wireless World | Slidecast Clare Hart, President & Chief Executive Officer, Infogroup Bold, Daring and Unafraid: Finding Opportunity in a New Information Landscape | Video Marty Kahn, Chief Executive Officer, ProQuest Curse of the Mogul | Slidecast Jonathan Knee, Co-Author, The Curse of the Mogul: What's Wrong with the World's Leading Media Companies; Senior Managing Director, Evercore Thought Leadership Videos It’s All About Licensing: The Future of Digital Content and Permissions for the Re-use of Content | Video Tracey L. Armstrong, President & Chief Executive Officer, Copyright Clearance Center Protect, Promote, and Profit from Copyrighted Content on the Web | Video Andrew S. Elston, CEO, iCopyright Delivering Content to Mobile Devices | Video Barry Graubart, VP Product Strategy & Business Development, Alacra Innovation Through Science | Video Darrell Gunter, Chief Commercial Officer, AIP Creating Communities for Professional Information Users | Video Teri Mendelsohn, President, Mendelsohn Consulting Licensing; Monetizing content in a 30 second world | Video Dan Schaible, SVP Content, BurrellesLuce Customer participation + publisher curation = winning strategies in 2011 | Video Steve Sieck, President, SKS Advisors Best in Class Differentiation Strategies | Video Scott Troeller, Partner, Veronis Suhler Stevenson Previews Presentations Confab Circuit | Video | Slides David Justus, Founder Panjiva | Video | Slides Josh Green, CEO RapidBuyr | Video | Slides Tom Aley, CEO REonomy | Video | Slides Charlie Oshman, Co-founder & CEO SYNQWARE | Video | Slides Brett Goldberg, Founder Transparensee Systems | Video | Slides Steve Lavine, CEO Verisma Systems | Video | Slides Michael Pugh, CEO VisibleGains | Video | Slides Cliff Pollan, CEO Conference Slidecasts Mobile Social Data Revolution | Slidecast Ted Shelton, CEO, Open-First CEO Outlook: Winning the Platform Wars - Betting on the Next Digital Wave | Slidecast Moderator: Jim Kollegger, CEO, Genesys Partners, Inc. Panelists: Mark Anderson, CEO, Strategic News Service Brad Burnham, Managing General Partner, Union Square Ventures Vivek Shah, CEO, Ziff Davis Alan Spoon, General Partner, Polaris Venture Partners The Mobile B2B M&A Landscaepe Who Will You Partner, Purchase or Poach? | Slidecast Moderator: Patricia Sabosik, President, Elm City Consulting Panelists: George Bell, President & CEO , Jumptap Steve Brotman, Managing Director, Greenhill SAVP Bob Egan, Founder, Chief Analyst, Sepharim Group, LLC Michael Marchesano, Managing Director, The Jordan, Edmiston Group, Inc. Semantic Technology, the Future is Now | Slidecast Moderator: Darrell Gunter, CCO, AIP Panelists: Brad Allen, Vice President, Elsevier Labs Adriaan Bouten, Senior Vice President, Chief Information Officer, The McGraw-Hill Companies Kevin Jiang, SVP, Technology Development, Thomson Reuters Francois Ragnet, Managing Principal, Technology Information Xerox Global Services, Xerox Corporation The Enterprise App-Gap: Research on Slow Adoption of Mobile Content in the Enterprise | Slidecast Robin Neidorf, General Manager, FreePint Limited Business Models for mobile platforms: Is your business a $9.95 app? | Slidecast Moderator: Carr Davis, Managing Partner, ASC Partners, LLC Panelists: Ed Colleran, Senior Director of International Relations, Copyright Clearance Center Jeffrey Litvack, Global Director, New Media Markets, AP Digital Scott Livingston, Vice President, LexisNexis Group David J. Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., A WPP Company Top Mobile Technology Trends - A Moving Target | Slidecast Moderator: John Patrick, President, Attitude LLC Panelists: Bill Godfrey, Executive Vice President, Chief Information Officer and Head of Global Electronic Product Development, Elsevier Oke Okaro, General Manager and Global Head of Mobile, Multimedia, Bloomberg L.P. John Paris, Sr. Director, Mobile Strategy, Time

1. The Enterprise App-Gap
Information Industry Summit, 26 Jan 2011
Presented by Robin Neidorf
Director of Research, FreePint
robin.neidorf@freepint.com
www.freepint.com

2. The Enterprise App-Gap
Overview of this briefing
1. Why research on enterprise mobile
content?
2. Publisher surprises
3. Research results
4. Forecast of where opportunity may lie
Request your complimentary copies of the FreePint
Research Reports on mobile enterprise content:
robin.neidorf@freepint.com
www.freepint.com

3. The Enterprise App-Gap
And now…. It’s MOBILE!
So what?
www.freepint.com

4. The Enterprise App-Gap
FreePint Research approach:
•Phase 1: 27 in-depth interviews with
information managers on enterprise mobile
content
•Phase 2: 150 survey responses from
knowledge workers in the field about what
they want and need for mobile content
Published in FreePint Research Report: Enterprise Market
for Mobile Content and FreePint Research Report: User
Interest in Mobile Content (request your free copies)
www.freepint.com

5. The Enterprise App-Gap
3 Publisher Surprises....
•Security and authentication
•Interoperability/support
•Position of mobility in the workflow
www.freepint.com

6. The Enterprise App-Gap
....and 2 Potential Prizes
•Appetite for meaningful partnership
•Sweet spots for mobile content
www.freepint.com

7. The Enterprise App-Gap
Insights from Interviews
www.freepint.com

8. The Enterprise App-Gap
Surprises: Security and Authentication
“When we look at the security of the data, we’re
looking at where the data is actually managed. If
the end result is download of the data to a mobile
device, where is that data stored? Is the device
capable of holding it, or is it held by a third-
party?”
www.freepint.com

9. The Enterprise App-Gap
Surprises: Security and Authentication
“Our overriding challenge has always been
seamless authentication. A user here never has
to remember a user name and password to
access content. It’s a real challenge to make that
work with mobile devices and has demanded a
lot of creativity to make a start on it.”
www.freepint.com

10. The Enterprise App-Gap
Surprises: Interoperability/Support
“While we are looking at iPads and iPhones for the
next generation of our equipment, we’re currently
BlackBerry-only and will be until the investment
[in that system] has paid for itself.”
www.freepint.com

11. The Enterprise App-Gap
Surprises: Position of Mobility in the Workflow
“A mobile person is not the same thing as a
mobile device. It’s the person who needs to be
mobile, not necessarily the device or the
content itself. Then the device and the content fit
into that context.”
www.freepint.com

12. The Enterprise App-Gap
Surprises: Position of Mobility in the Workflow
“Generally our mobile workers don’t want to do
their own searches. They want to send the
request to a deskbound researcher and have the
specific results emailed to them.”
www.freepint.com

13. The Enterprise App-Gap
Results from Survey
www.freepint.com

14. The Enterprise App-Gap
Frequency of user activities
www.freepint.com

15. The Enterprise App-Gap
Types of devices used
www.freepint.com

16. The Enterprise App-Gap
Barriers to more activity
www.freepint.com

17. The Enterprise App-Gap
Desired content
www.freepint.com

18. The Enterprise App-Gap
Prizes: Meaningful Partnership
•Industry standards
•Authentication and security
•Pilot projects
www.freepint.com

19. The Enterprise App-Gap
Prizes: Content Sweet Spots
When in the workflow?
www.freepint.com

20. The Enterprise App-Gap
Further Follow‐up
•Contact Robin Neidorf, Director of Research:
•robin.neidorf@freepint.com
•+1‐612‐392‐2312 (US, direct)
•+44 (0)1784 605000 (UK, main)
•Custom versions of this research
FreePint Research Report: Enterprise Market for Mobile
Content and FreePint Research Report: User Interest in
Mobile Content (request your free copies)
www.freepint.com