More Related Content Similar to Email marketing in a mobile world (20) Email marketing in a mobile world3. Is email still relevant?
SMS
Email
Facebook
Google+
LinkedIn
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Twitter
Pinterest
0
1,750
3,500
2103 Active Users (Millions)
@signupto
5,250
7,000
2012
5. 67%
of marketers say email is their most
successful digital marketing activity
(CMO Council)
@signupto
7. 27% of email opens were mobile in 2011
(Knotice, H2 2011)
27%
73%
Mobile
@signupto
Desktop
8. 47% of email opens are mobile today
(Litmus, October ’13)
53%
Mobile
@signupto
47%
Desktop
9. but this will reach
60% by late 2014
40%
60%
Mobile
@signupto
Desktop
11. 50%
+
of all mobile purchases are triggered by email
(Exact Target)
@signupto
12. 33% use mobile to screen their emails
(STEEL)
70% of users will just delete if it doesn’t look good
@signupto
(Blue Hornet)
20. Key considerations
•Small viewing area
•Single column
•Short attention span
•Clear call-to-action / large interaction area
•Optimise your subject line and pre-header
•Make sure your site works well on mobile!
@signupto
25. Time of day - 3pm
12am 1am
2am
3am
4am
5am
6am
7am
8am
Opens
@signupto
9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Clicks
26. Day of week - Thursday
Monday
Tuesday
Wednesday
Opens
@signupto
Thursday
Friday
Saturday
Clicks
Sunday