1. Before You Send: Your Email Pre-Flight Checklist
Your email’s all queued up and ready to go, but are you sure? Before you hit send and unleash your
uneditable communication to thousands of subscribers, use this handy checklist to ensure you’ve
sealed all the hatches, flipped all the switches and are truly ready for launch.
Sender
You’ve selected the list you want to send to
You’ve segmented your list properly
You’ve correctly specified the email address and name the email is coming from
You’re not sending from a “do not reply” or “no reply” email address
Your company name and address are listed at the bottom of your email (this is a CAN-SPAM
requirement)
Subject line
Doesn’t contain ALL CAPS
Doesn’t contain exclamation points or excessive punctuation
Doesn’t contain spammy phrases like “special offer”
Is the right length (no more than 40 characters)
Content
You’ve performed a spell check
You’ve performed a grammar check
Your headlines and captions match your content
You’ve tested all your hyperlinks to be sure they work and link to the right places
The text version of your email matches your final HTML version
Your custom data tags are formatted properly so custom data will display
You’ve checked what your email looks like on all email clients and browsers, including mobile
You’ve checked what the text version looks like across all email clients and browsers
Your unsubscribe and update preferences links work
Your email contains a clear call to action
Your call to action is actionable on mobile devices
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