1. 13+1
Provocative Percentages
Every Business
Should Know for
2012

2. 93%
93% of consumers worldwide use search
engines to find and access websites.
Source: Forrester Research

3. 88%
88.1% of US internet users ages 14+
will browse or research products
online in 2012
Source: blog.hubspot.com 05 Jan 2012

4. 75%
75% of Internet users never scroll
past the first page of search results
Source: www.searchenginefacts.com

5. 94%
94% of smartphones users in 2012 will be
mobile internet users
Source: blog.hubspot.com 05 Jan 2012

6. 80%
EMAIL OPENS ON SMARTPHONES AND TABLETS
HAVE INCREASED 80% OVER THE LAST SIX
MONTHS.
- LITMUS
Source: litmus.com-june-2012

7. 45%
45% OF US BUSINESSES ARE CONDUCTING
SOME FORM OF MOBILE MARKETING WITH
MOBILE WEBSITES (70%), MOBILE
APPLICATIONS (55%), AND QR CODES (49%)
Source: STRONGMAIL :SM_MobileSurvey2012

8. 70%
70% of the links search users click on
are organic—not paid.
Source: blog.hubspot.com

9. 97%
Companies that blog have 97% more
inbound links.
Source: blog.hubspot.com

10. 55%
Companies that blog have 55% more
website visitors
Source: blog.hubspot.com

11. 434%
Companies that blog have 434% more
indexed pages than those that don’t.
Source: blog.hubspot.com

12. 66%
About 2/3 of web users will use social
networks in 2012.
Source: blog.hubspot.com 05 Jan 2012

13. 90%
More than 90% of social network users
will be on Facebook in 2012.
Source: blog.hubspot.com 05 Jan 2012

14. 61%
Inbound marketing costs 61% LESS per
lead than traditional, outbound
marketing.
OUTBOUND: Avg Cost/Lead: $346 INBOUND: Avg Cost/Lead: $135
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

15. 110%
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