More Related Content Similar to Users are your greates asset june 2014 Similar to Users are your greates asset june 2014 (20) Users are your greates asset june 20146. 1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experience.
13. 1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experience.
14. A good product defined
by what it does, but even
more so by what is
doesn’t do.
20. 1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experience.
24. Rough mockup
for user testing...
A refined
mockup with a
tear-off tickets
concept. It
worked very
well!!!
25. Ask the right questions
Identify major roadblocks
Don’t test nuances
Be scientific about results
Be aware of your users context
27. 1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experience.
28. Define success
KPI’s
No. 1
1. Increase sales
!
!
!
2. Increase traffic
!
!
!
3. Increase loyalty
• No. of sales
• Average revenue per user
• Conversion rate
!
• No of visitors
• Search performance
• Referral performance
!
• % of new vs repeat customers
• Frequency of visits
31. Look at this
This step
breaks on
phones
Desktop 100%
iPad 98%
iPhone 9%
Android 10%
Getting
started
Accept
invitation
32. Define success
KPI’s
No. 1
1. Increase sales
!
!
!
2. Increase traffic
!
!
!
3. Increase loyalty
• No. of sales
• Average revenue per user
• Conversion rate
!
• No. of visitors
• Search performance
• Referral performance
!
• % of new vs repeat customers
• Frequency of visits
Down 12%
35. Tools
Usertesting.com or userlytics.com - remote user testing
Mixpanel - funnel conversion metrics
Intercom - intercept website visitors for research + email campaigns
Optimizely - Test different layouts
InvisionApp - For mockup testing
WebFlow - For HTML layout