Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

1. EMAIL in an Increasingly
MOBILE and SOCIAL World
September 19, 2013
AZIMA

2. RELAX
SLIDESHARE.NET/SIETSEMA

3. READ UP
THE EMAIL EMAIL.COM
@SIETSEMA / LISTS / EMAIL

4. WHO ARE YOU?

5. A BUNCH OF TOOLS
I’M NOT IN THE BUSINESS OF TOOL SHOPPING.
I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.

6. IDKBICFO
ALSO, I’M NOT A WIZARD.

7. YOUR QUESTIONS
ABCD

8. IMAGES IN EMAIL
FROM:
SUBJECT:
Arizona Cardinals
Enter for Your Chance to Win
Super Bowl XLVII Tickets

9. IMAGES IN EMAIL

10. IMAGES IN EMAIL

11. IMAGES IN EMAIL
FROM:
SUBJECT:
Blue Nile
Jewelry to Complement Your
Previous Purchase

12. IMAGES IN EMAIL

13. IMAGES IN EMAIL

14. IMAGES IN EMAIL
FROM:
SUBJECT:
Frederick’s of Hollywood Stores
Don’t miss out on our best
deals.
TO: My Lady :))

15. IMAGES IN EMAIL

16. IMAGES IN EMAIL

17. IMAGES IN EMAIL

18. IMAGES IN EMAIL

19. HOLY MOBILE
SOURCE: LITMUS - September 2013
47% OF EMAILS
ARE OPENED ON A
MOBILE DEVICE

20. HOLY MOBILE
SOURCE: LITMUS - September 2013

21. OUR CHALLENGE

22. ADAPT OR DIE
SOURCE: BLUE HORNET - March 2013
80% DELETE EMAILS
THAT DO NOT “LOOK
GOOD” ON MOBILE

23. THIS DOESN’T COUNT

24. THIS DOESN’T COUNT
#GROSS

25. MOBILE EMAIL
SKINNY
SCALEABLE
RESPONSIVE3

26. MOBILE AWARE
SKINNY
CRUCIAL vs
EXPENDABLE

27. MOBILE AWARE
SKINNY
SINGLE COLUMN
MINIMALIST

28. MOBILE AWARE
SCALEABLE
SPACIOUS
LARGE BUTTONS
LARGE TYPE

29. MOBILE AWARE
SINGLE COLUMN
LARGE BUTTONS
VERTICAL SCROLL

30. JPEGMINI.COM

31. ONE SHOT DEAL
SOURCE: KNOTICE - February 2013
AFTER INITIAL OPEN,
ONLY 2% WILL REOPEN
ON ANOTHER DEVICE

32. RESPONSIVE

33. RESPONSIVE

34. RESPONSIVE

35. RESPONSIVE

36. @MEDIA QUERY
IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN,
THEN MAKE THAT EMAIL THIN AND NARROW

37. A LITTLE CASE STUDY

38. FOR YOU TO KEEP
TEACHTOFISHDIGITAL.COM/thankyouazima

39. @MEDIA QUERY
<style type=”text/css”>
@media screen and (max-width: 600px){
*[class].hide{ display:none !important;}
*[class].blockwrap{ display:block !important;}
*[class].width320{ width:320px !important;}
*[class].padding5{ padding:5px !important;}
}
</style>
<td width=”600” class=”width320”>

40. MAILUP.COM

41. THEMEFOREST.COM

42. RIGHT FOR YOU?
SOURCE: STYLE CAMPAIGN - October 2012

43. EMAIL CLIENT HELL

44. EMAIL CLIENT HELLhttp://goo.gl/5wSs9T

45. GIRLS WEEKEND

46. LIVECLICKER.COM

47. DESIGN PREVIEWS

48. SOCIAL & EMAIL
EMAIL SOCIALCUSTOMER

49. SO HAPPY TOGETHER
SOCIAL IN EMAIL
EMAIL IN SOCIAL
EMAIL & SOCIAL3

50. SOCIAL IN EMAIL

51. SOCIAL IN EMAIL

52. SOCIAL IN EMAIL

53. SOCIAL IN EMAIL

54. SOCIAL IN EMAIL

55. SOCIAL IN EMAIL

56. CONTENTCTRL.COM
FANCENTRIC

57. LOOKBOOKHQ.COM

58. EMAIL IN SOCIAL

59. EMAIL IN SOCIAL

60. EMAIL IN SOCIAL

61. EMAIL IN SOCIAL

62. EMAIL IN SOCIAL

63. EMAIL IN SOCIAL

64. EMAIL IN SOCIAL

65. EMAIL IN SOCIAL

66. SOCIALTOASTER.COM

67. EMAIL AND SOCIAL

68. ZUUMSOCIAL.COM

69. JANRAIN.COM

70. FORGOT PASSWORD?
SOURCE: GIGYA - August 2013
AVERAGE USER:
28 DIFFERENT ACCOUNTS,
8 DIFFERENT PASSWORDS

71. SOCIAL SIGN IN

72. SOCIAL SIGN IN

73. PRIVACY CONCERNS
SOURCE: GIGYA - December 2012
“I WON’T USE SOCIAL SIGN IN BECAUSE:
40%
41%
49%I PREFER NOT TO SHARE MY PERSONAL INFO.”
I DON’T WANT MY ACTIVITY SHARED.”
I DON’T KNOW HOW IT WILL BE USED.”

74. FULLCONTACT.COM

75. A DECENT PROGRAM?
EMPATHY
EXPECTATIONS
FAILURE3

76. “We’ve been so busy keepin’ up with the Jones.
Four car garage and we’re still buildin’ on.
Maybe it’s time we got back to the basics of Love.”
- Waylon Jennings
EMPATHY

77. “If I had 8 hours to chop down a tree,
I would spend 6 sharpening my ax.”
- Abraham Lincoln
EXPECTATIONS

78. “We don’t make mistakes.
We make happy little accidents.”
- Bob Ross
FAILURE

79. SMALL BITES, OK?

80. TEACHTOFISHDIGITAL.COM