This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
30. If you cannot measure it, you cannot improve it. - Lord Kelvin
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35. Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2