As firms seek to engage stakeholders while rebuilding from the recession, leaders must regain workforce confidence. It's time to bury mission statements and align employees under a powerful sense of organizational purpose. In an unconventional presentation, Siegel+Gale co-CEO and President David Srere will discuss how purpose can help leadership uncover what inspires employees about an organization, its promise and contributions to the world.

1. Engaging with purposefocus Interactive summit: progressive b2b marketing David Srere, Co-president & CEO, Siegel+Gale December 2, 2010

2. “nothing great was ever achieved without enthusiasm.”Ralph Waldo Emerson

3. “Our goal is to assertively simplify enterprise-wide services and collaboratively customize market-driven meta-services in order to solve business problems.” Randomly generated using the Dilbert Mission Statement Generator

4. “Our mission is to conduct all of our businesses, both energy and financial related, with four key values in mind: respect, integrity, communication and excellence. All business dealings must be conducted in an environment that is open and fair.”

6. “Produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. We will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.”

7. “Produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. We will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.”

8. It’s time to bury mission and vision…

9. Purpose – noun. The essential reason for which something exists or is done.

10. “Why do we do what we do?”

11. Purpose and the successful organization Innovate to solve the world’s challenges. Help the world work better through forward thinking. Improve the lives of the world’s consumers, now and for generations to come. Enhance individual beauty in a way that protects the planet. Enhance people’slives with intuitive, simple, elegant design. Save people money so they can live better.

12. Purpose is based in well-established ideals Excellence Discovery Be uncompromising in the pursuit of sheer driving pleasure. Use science-based innovation to solve real-world needs. Heroism Enrichment Organize the world’s information and making it universally accessible and useful. Give people the freedom to fly. Excellence Discovery Motivation to achieve ever-higher standards Love of the new and innovative Heroism Enrichment Desire for achievement on a grand scale Drive to bring something better to people’s lives

13. Purpose is based in well-established ideals Excellence Discovery Be uncompromising in the pursuit of sheer driving pleasure. Use science-based innovation to solve real-world needs. Heroism Enrichment Organize the world’s information and making it universally accessible and useful. Give people the freedom to fly.

14. Why is purpose so vital?

15. “I understand and believe in what my company is trying to achieve.” “I’m part of something that really matters.” Purpose motivates employees “What’s important to me is important to my company.” “I’m proud of where I work and what I do for a living.”

16. “This is where I want to take our company.” “Together, we can make a real difference in the world.” Purpose gives leaders a higher-order platform “Passion. Performance. Profit. In that order.” “I want to accomplish something significant that endures beyond us.”

17. “Leaders die, products become obsolete, markets change, technologies emerge, and management fads come and go, but core ideology…endures as a source of guidance and inspiration.” Jim Collins and Jerry Porras, Core Purpose Creation Purpose provides long-term direction “In the business world, the core purpose is the reason something exists. These statements answer “why?” a company does something. They don’t focus on products or services, but upon values that never change.” Brian McDaniel The Importance of Core Purpose

18. Organizations driven by purpose and values Outperformed the general market 15:1 Outperformed comparison companies 6:1 Jim Collins and Jerry Porras, Built to Last Purpose drives business performance Firms that have cultures based on shared values out-perform companies that don’t: Revenues grew 4x faster Job creation was 7x higher Stock prices grew 12x faster John Kotter and James Heskett, Corporate Culture and Performance

19. How can you tell if your purpose is any good?

20. A strong Purpose… Elegantly simple Crystal clear Brutally single-minded Immediately credible Innately inspirational Evident in deeds as well as words

21. The words just scratch the surface Communicating the Purpose Living the Purpose