Tells the story of Definition. http://definitionapp.com

1. DEFINITION
dictionary redefined
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2. the fastest dictionary on iOS
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3. DEFINITION
• Universal app, $0.99
• 66,290 users
• 2.2M word searches, 7000 a day
• Staff Favorites / New and Noteworthy
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4. 5 STEPS TO 5 STARS
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5. 5 STEPS TO 5 STARS
• Find a problem
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6. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
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7. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
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8. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
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9. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
• Update continuously
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10. FIND A PROBLEM
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11. PROBLEM-FINDING
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12. PROBLEM-FINDING
•I read a book
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13. PROBLEM-FINDING
•I read a book
•I fail to understand a word
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14. PROBLEM-FINDING
•I read a book
•I fail to understand a word
•I open my dictionary
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15. PROBLEM-FINDING
•I read a book
•I fail to understand a word
•I open my dictionary
•I give up
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16. FAST & BEAUTIFUL
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17. COMPETITORS
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18. Monday, October 3, 11

19. Dictionary!
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20. Dictionary.com Dictionary.
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21. Monday, October 3, 11

22. SKETCH-CODE-LAUNCH
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23. VERSION 1.0
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24. Monday, October 3, 11

25. Monday, October 3, 11

26. SHITTY?
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27. YES.
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28. WHO CARES?
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29. LAUNCHED!
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30. USERS LOVED IT.
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31. AppAnnie.com
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32. me (alias)
FAKE
friend
AppAnnie.com
FAKE
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33. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE
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34. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE
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35. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE
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36. VERSION 1.1
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37. Monday, October 3, 11

38. VERSION 2.0
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39. Monday, October 3, 11

40. Monday, October 3, 11

41. Monday, October 3, 11

42. VERSION 3.0
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43. Monday, October 3, 11

44. Monday, October 3, 11

45. VERSION 4.0
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46. OFFLINE SUPPORT
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47. PROMOTE YOUR PRODUCT
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48. PROMOTING YOUR APP
• Not easy at all
• Definition wasn’t a gaming app
• Word-of-mouth
• Free app weekends!
• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)
• App Store Feature
• Free business cards - anywhere in the world
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49. Monday, October 3, 11

50. Monday, October 3, 11

51. Monday, October 3, 11

52. SCREENSHOTS
• Screenshots must portray a good image of your app
• Get a designer
•I use dribbble.com
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53. LEARNING POINTS
• Continually improve on your product
• Big update? Small update?
• Make a tagline for your product (hopefully true)
• Create a website
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54. Monday, October 3, 11

55. MISTAKES
• Server crash
• Be prepared for this, especially when you conduct a free app
weekend
• Apologize
• Product name
• Lack of support
• UserVoice (iPhone SDK)
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56. Monday, October 3, 11

57. TOOLS
• Repos: SVN / Git
• Analytics: Flurry.com / AppAnnie.com
• Services: GoDaddy / Tumblr / Dribbble / UserVoice
• Sites: StackOverflow / iPhoneDevSDK / Hacker News
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58. Monday, October 3, 11

59. AFTER ALL YOUR HARD WORK...
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60. Monday, October 3, 11

61. HOW WILL YOU KNOW IF
YOUR APP IS SUCCESSFUL?
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62. Monday, October 3, 11

63. Monday, October 3, 11

64. THANKS
Slides available here: http://bit.ly/smutalk
Sidwyn Koh sidwyn@gmail.com 04 /10/11
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