SlideShare uma empresa Scribd logo
1 de 6
Baixar para ler offline
Vritti i-Media expands its Audio OOH Advertising
                         medium across

           MAHARASHTRA, KARNATAKA & PUNJAB
Vritti i-Media, a Media arm of Vritti Solutions Limited an ISO 9001:2008 certified IT and Media
Solutions Company; enables corporate connect to the masses through its unique Outdoor Marketing
Solutions.

Vritti i-Media the 2 times consecutive Winner of “The Best Zonal Media Owner – West India” at the
Prestigious “Outdoor Advertising Award” is also the most effective Mass, Regional as well as local
Medium serving to all Major corporate from almost every segment to the most remote retail segments
from the most local rural parts of India.

It’s tried and tested model of audio advertising at public bus stations, which is already operational in
rural and semi-rural Maharashtra, will soon be rolled out in Punjab and Northeast Karnataka. Vritti i-
media has recently partnered a deal with the Punjab Road Transport Corporation and North East
Karnataka Road Transport Corporation to provide their audio ooh advertising model to a wider
customer base in India.

USP’s of the Medium:




    1. A Mass Medium that connects to masses in their local languages & dialects.
    2. A Mass Medium that can also be used as a Regional or Local Medium.
3. Though being a Mass Medium, gives the advertisers an opportunity to have local sales recall by
       connecting to local outlets.
   4. A Medium as effective for Branding, Awareness or Sales – whatever the requirement.
   5. An unrestricted IT Controlled Medium that cannot be tampered manually.
   6. A Medium approved by the Directorate of Advertising & Visual Publicity (DAVP)
   7. On-air time morning 6 am to 10 pm daily.
   8. Passengers on an average change every 30 minutes and that assures the advertisement is heard
       / Viewed by new person every time.
   9. Every district bus station or Mall observes an average of 25,000 – 40,000 footfalls each day,
       reaching 145 Million passengers every month.
   10. Advertisement is heard across 100 meter periphery of the Bus Station & or Food Mall.
   11. Mandatory & Guarantees listening as the advertisement is coupled with the bus departure
       announcement. Passengers are actually waiting to hear / watch the announcement.
   12. 100% battery backup to ensure smooth running of the system.
   13. Advertisement release is controlled and monitored from Vritti i-Media’s central control room.
   14. Powerful Audio & Audio Visual medium that provides an amazing penetration & recall in rural
       and media dark areas of Maharashtra, Punjab & Karnataka.
   15. Covers almost all districts, major Talukas, all pilgrimage Places & Holiday Locations in three
       states.


Media Effectiveness Study by AC Nielsen *****

Vritti commissioned a research with Nielsen Company, a world leader in market research. The research
objective for this study was to evaluate the effectiveness of Audio & Audio Video advertising /
announcements as a medium compared to other outdoor media. The outcomes of this research are as
follows:

   •   Vritti iMedia Advertisement shows highest recall within all outdoor media. Up to 6
       advertisements are recalled by the respondents.
   •   98% responders reported Vritti iMedia advertisement at par with other outdoor medium like
       hoardings and bus panels.
   •   97% responders reported that announcement is useful.
   •   Vritti iMedia advertisements coupled with announcements appear to be an effective advertising
       medium.
   •   Most respondents rest while waiting at Transit Locations that ensures unrestricted attention to
       the advertisement.
The unique audio advertising service at public bus stands is available across the following bus stations in
Maharashtra, North East Karnataka & Punjab.

                                   AVAILABLE LOCATION LIST – MAHARASHTRA

    No.    Station Name               No.   Station Name               No.   Station Name

           Mumbai (Total = 5)               Pune (Total = 16)                Ahmednagar (Total = 7)

     01    Mumbai Central              33   Pune– Shivajinagar          67   Ahmdnagar Old CBS

     02    Parel                       34   Pune – Swargate             68   A.Nagar BusStn No3

     03    Kurla Nehru Nagar           35   Pune RLY Station            69   A.Nagar- Tarkpur

     04    Borivali Nanacy             36   Pimpri Chinchwad            70   Shirdi

     05    Khopoli                     37   Lonawala                    71   Shrirampur

     06    Panvel                      38   Narayangaon                 72   Sangamner

           Thane (Total = 4)           39   Baramati                    73   Motel SmileStone

     07    Thane Vandana               40   Shirur                           Jalgaon (Total = 5)

     08    Thane Khopat New            41   Food Hub Mall               74   Jalgaon- CBS

     09    Bhivandi                    42   Bikaner Hotel               75   Chopada

     10    Kalyan                      43   Neeta Inn Hotel             76   Chalisgaon

           Raigad (Total = 3)          44   Food Carnival Hotel         77   Bhusawal

     11    Mahad                       45   Drive Inn Hotel             78   Amalner

     12    Alibaug                     46   Food Trak Hotel                  Nandurbar (Total = 2)

     13    Ramwadi (Pen New)           47   Food Mall Hotel             79   Nandurbar – CBS

           Ratnagiri (Total = 2)       48   Balaji Hotel -Indraprsth    80   Shahada

     14    Ratnagiri CBS                    Satara (Total = 7)               Yawatmal (Total = 3)

     15    Chiplun                     49   Satara CBS                  81   Yeotmal – CBS
Sindhudurg (Total=2)    50   Karad                     82    Wani

16    Sawantwadi              51   Phaltan                   83    Pusad

17    Kankavli                52   Wai                             Buldhana (Total = 4)

      Aurangabad (Total=3)    53   Mahabaleshwar             84    Buldhana CBS

18    Aurangabad- CBS         54   Panchgani                 85    Mehkar

19    Aurangabad –Cidco       55   Motel MileStone           86    Shegaon

20    Paithan                      Sangli (Total =3)         87    Malkapur

      Beed (Total = 3)        56   Sangli- CBS                     Dist. Main Stations (Total=14)

21    Beed – CBS              57   Islampur                  88    Akola New CBS

22    Ambejogai               58   Miraj New CBS             89    Amravati CBS

23    Parli Vaijyanath             Kolhapur (Total = 2)      90    Washim

      Osmanabad (Total=2)     59   Kolhapur- CBS             91    Hingoli

24    Osmanabad CBS           60   Ichalkaranji              92    Jalna – CBS

25    Tuljapur – CBS               Solapur (Total = 4)       93    Latur- CBS

      Nashik (Total = 6)      61   Solapur- CBS              94    Chandrapur CBS

26    Nashik – New CBS        62   Pandharpur                95    Bhandara CBS

27    Nashik Mahamarg         63   Barshi                    96    Gondiya – CBS

28    Nashik Road             64   Akkalkot                  97    Gadchiroli CBS

29    Malegaon New CBS             Nagpur (Total = 2)        98    Dhule – CBS

30    Manmad                  65   Nagpur-G.Peth             99    Wardha – CBS

31    Daulat Hotel            66   Nagpur Morbhavan         100    Parbhani- CBS

32    Food Hub                                              101    Nanded – CBS

     *Audio & Audio Video advertisement network powered at 101 locations across Maharashtra
AVAILABLE LOCATION LIST – PUNJAB

No.   Station Name           No.   Station Name             No.    Station Name

      Patiala (Total=2)            Mansa (Total=2)                 Bhatinda (Total=2)

 1    Patiala                 4    Mansa                     8     Bhatinda

 2    Patran                  5    Budladha                  9     Talwandi Sabo

      Faridkot (Total=1)           Kapurthala (Total=2)            Sangrur (Total=3)

 3    Faridkot                6    Kapurthala                10    Sangrur

                              7    Phagwara                  11    Moonak

                                                             12    Ahmedgarh

            *Audio Video advertisement network powered at 12 locations across Punjab




                           AVAILABLE LOCATION LIST – KARNATAKA

No.   Station Name           No.   Station Name             No.    Station Name

      Bellary (Total=10)           Bidar (Total=6)                 Bijapur (Total=5)

 1    Bellary New CBS         16   Bidar CBS                 30    Bijapur

 2    Hadagli                 17   Aurad                     31    Chadchan

 3    H.B. Halli              18   Basavakalyan              32    Devarhippargi

 4    Kampli                  19   Bhalki                    33    Nidgudngi

 5    Kudlgi                  20   Humnabad                  34    Talikot

 6    Sirguppa                21   Chitguppa                       Koppal (Total=6)

 7    Kamlapur                     Gulbarga (Total=          35    Koppal

 8    Hospet                  22   Gulbarga CBS              36    Gangawati

 9    Kottur                  23   Afzalpur                  37    Kustagi
10    M.M. Halli              24   Aland                     38    Yallburga

           Raichur (Total=5)       25   Chincholi                 39    Hatti

     11    Raichur                 26   Chittapur                 40    Kankagiri

     12    Deovadurga              27   Jewargi                         Yadgir (Total=3)

     13    Lingasugar              28   Sedam                     41    Yadgir

     14    Manvi                   29   Gulbarg –Super Market     42    Shahapur

     15    Mudgal                                                 43    Surpur

                *Audio Video advertisement network powered at 43 locations across Karnataka




For any further information about this form of OOH advertising, visit www.vrittiimedia.com or

Connect with:

Mr. Nilesh Landge

Vritti Solutions Limited

(Advertisement Sales Division)

Mob: 95033 13361

Mais conteúdo relacionado

Mais de Vritti-i Media

Pedilite's Activation in rural areas of Maharashtra activation
Pedilite's Activation in rural areas of Maharashtra activationPedilite's Activation in rural areas of Maharashtra activation
Pedilite's Activation in rural areas of Maharashtra activationVritti-i Media
 
Case Study - Honda campaign by Rural Marketing experts Vritti iMedia
Case Study - Honda campaign by Rural Marketing experts Vritti iMediaCase Study - Honda campaign by Rural Marketing experts Vritti iMedia
Case Study - Honda campaign by Rural Marketing experts Vritti iMediaVritti-i Media
 
Vritti media Mahindra Product Launch - Tembhurni
Vritti media Mahindra Product Launch - TembhurniVritti media Mahindra Product Launch - Tembhurni
Vritti media Mahindra Product Launch - TembhurniVritti-i Media
 
Campaign for Goodknight Low Smoke Coil.
Campaign for Goodknight Low Smoke Coil.Campaign for Goodknight Low Smoke Coil.
Campaign for Goodknight Low Smoke Coil.Vritti-i Media
 
Vritti i media's audio ooh expansion
Vritti i media's audio ooh expansionVritti i media's audio ooh expansion
Vritti i media's audio ooh expansionVritti-i Media
 
Rural marketing campaign by the Agri department of Maharashtra Government
Rural marketing campaign by the Agri department of Maharashtra Government Rural marketing campaign by the Agri department of Maharashtra Government
Rural marketing campaign by the Agri department of Maharashtra Government Vritti-i Media
 
Innovative medium for outdoor advertising on highways
Innovative medium for outdoor advertising on highwaysInnovative medium for outdoor advertising on highways
Innovative medium for outdoor advertising on highwaysVritti-i Media
 
Rural advertising in india for mass awareness study by vritti i-media
Rural advertising in india for mass awareness  study by vritti i-mediaRural advertising in india for mass awareness  study by vritti i-media
Rural advertising in india for mass awareness study by vritti i-mediaVritti-i Media
 
Rural advertising campaign for Wheel soap
Rural advertising campaign for Wheel soapRural advertising campaign for Wheel soap
Rural advertising campaign for Wheel soapVritti-i Media
 
Rural Advertising in India: A C Nielson Study
Rural Advertising in India: A C Nielson StudyRural Advertising in India: A C Nielson Study
Rural Advertising in India: A C Nielson StudyVritti-i Media
 
Impact magazine covers Vritti i-Media
Impact magazine covers Vritti i-Media Impact magazine covers Vritti i-Media
Impact magazine covers Vritti i-Media Vritti-i Media
 
Vritti i-Media’s Digitalworld+ rural advertising solution
Vritti i-Media’s Digitalworld+ rural advertising solutionVritti i-Media’s Digitalworld+ rural advertising solution
Vritti i-Media’s Digitalworld+ rural advertising solutionVritti-i Media
 

Mais de Vritti-i Media (12)

Pedilite's Activation in rural areas of Maharashtra activation
Pedilite's Activation in rural areas of Maharashtra activationPedilite's Activation in rural areas of Maharashtra activation
Pedilite's Activation in rural areas of Maharashtra activation
 
Case Study - Honda campaign by Rural Marketing experts Vritti iMedia
Case Study - Honda campaign by Rural Marketing experts Vritti iMediaCase Study - Honda campaign by Rural Marketing experts Vritti iMedia
Case Study - Honda campaign by Rural Marketing experts Vritti iMedia
 
Vritti media Mahindra Product Launch - Tembhurni
Vritti media Mahindra Product Launch - TembhurniVritti media Mahindra Product Launch - Tembhurni
Vritti media Mahindra Product Launch - Tembhurni
 
Campaign for Goodknight Low Smoke Coil.
Campaign for Goodknight Low Smoke Coil.Campaign for Goodknight Low Smoke Coil.
Campaign for Goodknight Low Smoke Coil.
 
Vritti i media's audio ooh expansion
Vritti i media's audio ooh expansionVritti i media's audio ooh expansion
Vritti i media's audio ooh expansion
 
Rural marketing campaign by the Agri department of Maharashtra Government
Rural marketing campaign by the Agri department of Maharashtra Government Rural marketing campaign by the Agri department of Maharashtra Government
Rural marketing campaign by the Agri department of Maharashtra Government
 
Innovative medium for outdoor advertising on highways
Innovative medium for outdoor advertising on highwaysInnovative medium for outdoor advertising on highways
Innovative medium for outdoor advertising on highways
 
Rural advertising in india for mass awareness study by vritti i-media
Rural advertising in india for mass awareness  study by vritti i-mediaRural advertising in india for mass awareness  study by vritti i-media
Rural advertising in india for mass awareness study by vritti i-media
 
Rural advertising campaign for Wheel soap
Rural advertising campaign for Wheel soapRural advertising campaign for Wheel soap
Rural advertising campaign for Wheel soap
 
Rural Advertising in India: A C Nielson Study
Rural Advertising in India: A C Nielson StudyRural Advertising in India: A C Nielson Study
Rural Advertising in India: A C Nielson Study
 
Impact magazine covers Vritti i-Media
Impact magazine covers Vritti i-Media Impact magazine covers Vritti i-Media
Impact magazine covers Vritti i-Media
 
Vritti i-Media’s Digitalworld+ rural advertising solution
Vritti i-Media’s Digitalworld+ rural advertising solutionVritti i-Media’s Digitalworld+ rural advertising solution
Vritti i-Media’s Digitalworld+ rural advertising solution
 

Vritti i media's audio ooh expansion

  • 1. Vritti i-Media expands its Audio OOH Advertising medium across MAHARASHTRA, KARNATAKA & PUNJAB Vritti i-Media, a Media arm of Vritti Solutions Limited an ISO 9001:2008 certified IT and Media Solutions Company; enables corporate connect to the masses through its unique Outdoor Marketing Solutions. Vritti i-Media the 2 times consecutive Winner of “The Best Zonal Media Owner – West India” at the Prestigious “Outdoor Advertising Award” is also the most effective Mass, Regional as well as local Medium serving to all Major corporate from almost every segment to the most remote retail segments from the most local rural parts of India. It’s tried and tested model of audio advertising at public bus stations, which is already operational in rural and semi-rural Maharashtra, will soon be rolled out in Punjab and Northeast Karnataka. Vritti i- media has recently partnered a deal with the Punjab Road Transport Corporation and North East Karnataka Road Transport Corporation to provide their audio ooh advertising model to a wider customer base in India. USP’s of the Medium: 1. A Mass Medium that connects to masses in their local languages & dialects. 2. A Mass Medium that can also be used as a Regional or Local Medium.
  • 2. 3. Though being a Mass Medium, gives the advertisers an opportunity to have local sales recall by connecting to local outlets. 4. A Medium as effective for Branding, Awareness or Sales – whatever the requirement. 5. An unrestricted IT Controlled Medium that cannot be tampered manually. 6. A Medium approved by the Directorate of Advertising & Visual Publicity (DAVP) 7. On-air time morning 6 am to 10 pm daily. 8. Passengers on an average change every 30 minutes and that assures the advertisement is heard / Viewed by new person every time. 9. Every district bus station or Mall observes an average of 25,000 – 40,000 footfalls each day, reaching 145 Million passengers every month. 10. Advertisement is heard across 100 meter periphery of the Bus Station & or Food Mall. 11. Mandatory & Guarantees listening as the advertisement is coupled with the bus departure announcement. Passengers are actually waiting to hear / watch the announcement. 12. 100% battery backup to ensure smooth running of the system. 13. Advertisement release is controlled and monitored from Vritti i-Media’s central control room. 14. Powerful Audio & Audio Visual medium that provides an amazing penetration & recall in rural and media dark areas of Maharashtra, Punjab & Karnataka. 15. Covers almost all districts, major Talukas, all pilgrimage Places & Holiday Locations in three states. Media Effectiveness Study by AC Nielsen ***** Vritti commissioned a research with Nielsen Company, a world leader in market research. The research objective for this study was to evaluate the effectiveness of Audio & Audio Video advertising / announcements as a medium compared to other outdoor media. The outcomes of this research are as follows: • Vritti iMedia Advertisement shows highest recall within all outdoor media. Up to 6 advertisements are recalled by the respondents. • 98% responders reported Vritti iMedia advertisement at par with other outdoor medium like hoardings and bus panels. • 97% responders reported that announcement is useful. • Vritti iMedia advertisements coupled with announcements appear to be an effective advertising medium. • Most respondents rest while waiting at Transit Locations that ensures unrestricted attention to the advertisement.
  • 3. The unique audio advertising service at public bus stands is available across the following bus stations in Maharashtra, North East Karnataka & Punjab. AVAILABLE LOCATION LIST – MAHARASHTRA No. Station Name No. Station Name No. Station Name Mumbai (Total = 5) Pune (Total = 16) Ahmednagar (Total = 7) 01 Mumbai Central 33 Pune– Shivajinagar 67 Ahmdnagar Old CBS 02 Parel 34 Pune – Swargate 68 A.Nagar BusStn No3 03 Kurla Nehru Nagar 35 Pune RLY Station 69 A.Nagar- Tarkpur 04 Borivali Nanacy 36 Pimpri Chinchwad 70 Shirdi 05 Khopoli 37 Lonawala 71 Shrirampur 06 Panvel 38 Narayangaon 72 Sangamner Thane (Total = 4) 39 Baramati 73 Motel SmileStone 07 Thane Vandana 40 Shirur Jalgaon (Total = 5) 08 Thane Khopat New 41 Food Hub Mall 74 Jalgaon- CBS 09 Bhivandi 42 Bikaner Hotel 75 Chopada 10 Kalyan 43 Neeta Inn Hotel 76 Chalisgaon Raigad (Total = 3) 44 Food Carnival Hotel 77 Bhusawal 11 Mahad 45 Drive Inn Hotel 78 Amalner 12 Alibaug 46 Food Trak Hotel Nandurbar (Total = 2) 13 Ramwadi (Pen New) 47 Food Mall Hotel 79 Nandurbar – CBS Ratnagiri (Total = 2) 48 Balaji Hotel -Indraprsth 80 Shahada 14 Ratnagiri CBS Satara (Total = 7) Yawatmal (Total = 3) 15 Chiplun 49 Satara CBS 81 Yeotmal – CBS
  • 4. Sindhudurg (Total=2) 50 Karad 82 Wani 16 Sawantwadi 51 Phaltan 83 Pusad 17 Kankavli 52 Wai Buldhana (Total = 4) Aurangabad (Total=3) 53 Mahabaleshwar 84 Buldhana CBS 18 Aurangabad- CBS 54 Panchgani 85 Mehkar 19 Aurangabad –Cidco 55 Motel MileStone 86 Shegaon 20 Paithan Sangli (Total =3) 87 Malkapur Beed (Total = 3) 56 Sangli- CBS Dist. Main Stations (Total=14) 21 Beed – CBS 57 Islampur 88 Akola New CBS 22 Ambejogai 58 Miraj New CBS 89 Amravati CBS 23 Parli Vaijyanath Kolhapur (Total = 2) 90 Washim Osmanabad (Total=2) 59 Kolhapur- CBS 91 Hingoli 24 Osmanabad CBS 60 Ichalkaranji 92 Jalna – CBS 25 Tuljapur – CBS Solapur (Total = 4) 93 Latur- CBS Nashik (Total = 6) 61 Solapur- CBS 94 Chandrapur CBS 26 Nashik – New CBS 62 Pandharpur 95 Bhandara CBS 27 Nashik Mahamarg 63 Barshi 96 Gondiya – CBS 28 Nashik Road 64 Akkalkot 97 Gadchiroli CBS 29 Malegaon New CBS Nagpur (Total = 2) 98 Dhule – CBS 30 Manmad 65 Nagpur-G.Peth 99 Wardha – CBS 31 Daulat Hotel 66 Nagpur Morbhavan 100 Parbhani- CBS 32 Food Hub 101 Nanded – CBS *Audio & Audio Video advertisement network powered at 101 locations across Maharashtra
  • 5. AVAILABLE LOCATION LIST – PUNJAB No. Station Name No. Station Name No. Station Name Patiala (Total=2) Mansa (Total=2) Bhatinda (Total=2) 1 Patiala 4 Mansa 8 Bhatinda 2 Patran 5 Budladha 9 Talwandi Sabo Faridkot (Total=1) Kapurthala (Total=2) Sangrur (Total=3) 3 Faridkot 6 Kapurthala 10 Sangrur 7 Phagwara 11 Moonak 12 Ahmedgarh *Audio Video advertisement network powered at 12 locations across Punjab AVAILABLE LOCATION LIST – KARNATAKA No. Station Name No. Station Name No. Station Name Bellary (Total=10) Bidar (Total=6) Bijapur (Total=5) 1 Bellary New CBS 16 Bidar CBS 30 Bijapur 2 Hadagli 17 Aurad 31 Chadchan 3 H.B. Halli 18 Basavakalyan 32 Devarhippargi 4 Kampli 19 Bhalki 33 Nidgudngi 5 Kudlgi 20 Humnabad 34 Talikot 6 Sirguppa 21 Chitguppa Koppal (Total=6) 7 Kamlapur Gulbarga (Total= 35 Koppal 8 Hospet 22 Gulbarga CBS 36 Gangawati 9 Kottur 23 Afzalpur 37 Kustagi
  • 6. 10 M.M. Halli 24 Aland 38 Yallburga Raichur (Total=5) 25 Chincholi 39 Hatti 11 Raichur 26 Chittapur 40 Kankagiri 12 Deovadurga 27 Jewargi Yadgir (Total=3) 13 Lingasugar 28 Sedam 41 Yadgir 14 Manvi 29 Gulbarg –Super Market 42 Shahapur 15 Mudgal 43 Surpur *Audio Video advertisement network powered at 43 locations across Karnataka For any further information about this form of OOH advertising, visit www.vrittiimedia.com or Connect with: Mr. Nilesh Landge Vritti Solutions Limited (Advertisement Sales Division) Mob: 95033 13361