1. HTTP://WWW.STFRANCISRESCUE.CO.UK
WEB SITE MAKEOVER
Irina Sideleva, Greenwich University, 2013

2. Aims of site
 Main aim of this site: find
sponsors and get
income for housing cats.
 That is why they have a
lot of ads on their site.
 And also they try to find
owners for cats and offer
to make donation and
adoption support.
 They offer some
services for cats
(boarding cattery)

3. Old Design
 Dominance of ad banners.
 Boring cold blue color.
 Poor typography.
 Where is logo or readable
name of site?
 Header is not a link to
homepage
 Unstructured and chaos
presentation of
information.
 Site has Facebook page
(page has 34 fans.)

4. SEO
 Last updated 1/29/13
 Page rank Google 3/10
 Alexa Traffic Rank Reputation
21,366,699
 Site does not have keywords,
meta tags and description.
 Site has 21 pages indexed by
search engines.
 25 other sites have linkes to
this site.
 Facebook – yes. Other social
media – no.
 All images don’t have alt and
title tags.
http://marketing.grader.com/site/www.stfrancisrescue.co.uk
http://www.prchecker.info/check_page_rank.php

5. Search Queries
 Top Search Queries for  Also I’ve checked some
Stfrancisrescue.co.uk unfrequenntly requests:
 fransis oehorsian -77.56%  “persian cat rescue uk” –
persian cat - 9.68%
2nd place (Google)

 stfrancisrescuecentre.co.uk
3.28%
 “persian cat rescue” –
 stfrancisrescue.org 1.72% 5th place (Google)
 home persian 1.26%
 home persians 1.26%
 pursian cat 0.97%

6. How improve traffic and profile
 Add keywords and meta to  For credibility (and donation)
code need to add photo of founders.
 Add alt and title tags to  Make clear presentation of
images information.
 More attractive and clear  Design should reflect aims of
design could made users to site (add call to action buttons).
spend more time at site.  Change place of navigation bar
 Cross-linking pages could (top and bottom)
increase attendance of site  Change color scheme (lighter)
and help to promote low-
frequency queries  Make appropriate button for
Facebook
 Add more “live” content (blog
section)
 Make link to index page from
header and logo.

7. Mockup (index page)
Goals:
 Leave all ad
banners, but make
them more suitable
 Save the main idea
of the site (“support
us”)
 Add “call to action”
buttons
 Add “live content”
(they have it on
Facebook page)

8. Color scheme (warm light colors)
№1 №2
http://www.colourlovers.com/palette/661234/My_pet_elephant
http://www.colourlovers.com/palette/60112/Sweet_Calico
http://www.colourlovers.com/palette/599532/Bread_on_the_Waters