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9920032117          smi@siddharthsoni.net
SiddharthSoni
Tinkher & Reader                  101, Panchsmruti, Panchsrishti Complex, Powai, Mumbai - 400072


WorkEx                PostGradMICA                      PostGradEDI                           GradB.COM
5 yrs 3 mths          PGPCM 2002-04 Batch               PG Entrepreneurship & Bus             1996-1999 Batch
                      CGPA: 3.37/4                      Mgmt 1999-2000 Batch                  67.5 %
                                                        CGPA: 3.37/4

Abilities                                                             CareerGoals                                   JobExpctn
Sound understanding of strategy, processes, online                    Extend my career in the areas of              8 hrs/day sleep
business, communication, marketing and brands                         business analysis and tech-enabled            45 mins/day exercise
Inventive thinking and analysis and transforming it into              processes, scenario building,                 15mins/day massage
practical, usable ideas                                               marketing communication, product
Creative with words but a stickler for precision and                  design, communication design/
unambiguity in communication and presentation alike                   interaction design


IMC.AgencySr.Mgr.Planning&Res.                                                Take.HomeSal                             How to read a
Perspectrum Consultancy (Percept Ltd.)                                        9 lac/annum                              CVitti® ?
High Point: All 7 mths I’ve spent here
                                                                                                                       If the format of the CVitti®
Contribution: Worked on brands like Nissan (LCV), Gulf
                                                                                                                       poses a problem:
Finance House, Catch, JSW (GC Sheets), Benefit Film                                                                    Follow the conventional system
Academy, Zicom, Videocon, Cooper Foundries…                                                                            of reading from left to right.
                                                                                                                       Bricks considered very
                                                                                                                       important (from the author’s
PortalProd.Mgr                                 PortalBus.Proc.Anlyst/Mktg.Mgr                                          point-of-view) have been
                                                                                                                       highlighted using a background
Indiainfo.com (Bhaskar Group)                  Flora2000.com – Ecommerce                                               color.
High Point: Core Member of the                 High Point: The whole one year I spent there                            For work-experience related
‘Vote for Taj’ Campaign                        Contribution: Developed online products, introduced                     details, rule followed is ‘recent-
Contribution: Recommended                      processes, streamlined existing processes, and introduced               placed-higher’.
new properties, and tried bringing             analytical tools/reports
in processes


Coachng.InstCntr.Mngr/Mktg.Mgr                                           Lapsed                          Current
TIME (Ahmedabad Center) – MBA Entrance Preparations
High Point: All the 19 mths I spent there                                Hobbies                         Hobbies
Contribution: Helped many students fulfill their                         Cycling, Drumming,              Running
expectations through teaching and counseling, introduced                 Singing, Writing                Motorcycling
processes, and marketed the institute in and around A’bad                Poems, Playing                  Photography
                                                                         Tennis, Playing                 Designing Earrings
                                                                         Cricket, Learning               Blogging
Blogs                                                                    Spanish, Teaching,              Reading
                                                                                                         Finding nu Concepts
                                                                         Drawing & Painting
FORK (fork-blog.blogspot.com) – Elaborating on the role of                                               on d Web
FOCUS & DIVERGENCE in building businesses & brands                                                       Watching Tennis
in India                                                                                                 Following T20
SECOND INDEX (secondindex.blogspot.com) – Sharing
thoughts through graphs and venn diagrams
ProfSS drums (profSS.blogspot.com) – Sharing thoughts
on education, better governance & policy-making
poetic pastime (poeticpastime.blogspot.com) – Moods in 3
lines and few words


Inspiration for CVitti®                                   About the Author
Sitting at French window and observing the                The author/developer of CVitti® was born in Bhilwara, Rajasthan on 2nd April 1978.
surroundings – a little blue swimming pool, light         He loves the barrenness of his native place. He has spent almost 25 years of his
movements of the water reflecting patterns in the         life in Ahmedabad. He likes and dislikes Mumbai. He can speak, read and write in
bright sunlight, flock of pigeons taking bath and         Hindi, Gujarati and English. He reads people speaking all languages.
satiating their thirst and little green plants – all
against the backdrop of a rockbricked-wall, inspired
the creation of CVitti® on a Saturday afternoon, 10th    Online reference for CVitti® : www.cvitti.com
May ’08. CVitti® saves paper and makes optimum
                                                         CVitti® is a patented product. Use of CVitti® without permission by any individual
use of space.
                                                         or organization is highly encouraged. Save paper. Appreciate space.

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Siddharth Soni One Page CV

  • 1. 9920032117 smi@siddharthsoni.net SiddharthSoni Tinkher & Reader 101, Panchsmruti, Panchsrishti Complex, Powai, Mumbai - 400072 WorkEx PostGradMICA PostGradEDI GradB.COM 5 yrs 3 mths PGPCM 2002-04 Batch PG Entrepreneurship & Bus 1996-1999 Batch CGPA: 3.37/4 Mgmt 1999-2000 Batch 67.5 % CGPA: 3.37/4 Abilities CareerGoals JobExpctn Sound understanding of strategy, processes, online Extend my career in the areas of 8 hrs/day sleep business, communication, marketing and brands business analysis and tech-enabled 45 mins/day exercise Inventive thinking and analysis and transforming it into processes, scenario building, 15mins/day massage practical, usable ideas marketing communication, product Creative with words but a stickler for precision and design, communication design/ unambiguity in communication and presentation alike interaction design IMC.AgencySr.Mgr.Planning&Res. Take.HomeSal How to read a Perspectrum Consultancy (Percept Ltd.) 9 lac/annum CVitti® ? High Point: All 7 mths I’ve spent here If the format of the CVitti® Contribution: Worked on brands like Nissan (LCV), Gulf poses a problem: Finance House, Catch, JSW (GC Sheets), Benefit Film Follow the conventional system Academy, Zicom, Videocon, Cooper Foundries… of reading from left to right. Bricks considered very important (from the author’s PortalProd.Mgr PortalBus.Proc.Anlyst/Mktg.Mgr point-of-view) have been highlighted using a background Indiainfo.com (Bhaskar Group) Flora2000.com – Ecommerce color. High Point: Core Member of the High Point: The whole one year I spent there For work-experience related ‘Vote for Taj’ Campaign Contribution: Developed online products, introduced details, rule followed is ‘recent- Contribution: Recommended processes, streamlined existing processes, and introduced placed-higher’. new properties, and tried bringing analytical tools/reports in processes Coachng.InstCntr.Mngr/Mktg.Mgr Lapsed Current TIME (Ahmedabad Center) – MBA Entrance Preparations High Point: All the 19 mths I spent there Hobbies Hobbies Contribution: Helped many students fulfill their Cycling, Drumming, Running expectations through teaching and counseling, introduced Singing, Writing Motorcycling processes, and marketed the institute in and around A’bad Poems, Playing Photography Tennis, Playing Designing Earrings Cricket, Learning Blogging Blogs Spanish, Teaching, Reading Finding nu Concepts Drawing & Painting FORK (fork-blog.blogspot.com) – Elaborating on the role of on d Web FOCUS & DIVERGENCE in building businesses & brands Watching Tennis in India Following T20 SECOND INDEX (secondindex.blogspot.com) – Sharing thoughts through graphs and venn diagrams ProfSS drums (profSS.blogspot.com) – Sharing thoughts on education, better governance & policy-making poetic pastime (poeticpastime.blogspot.com) – Moods in 3 lines and few words Inspiration for CVitti® About the Author Sitting at French window and observing the The author/developer of CVitti® was born in Bhilwara, Rajasthan on 2nd April 1978. surroundings – a little blue swimming pool, light He loves the barrenness of his native place. He has spent almost 25 years of his movements of the water reflecting patterns in the life in Ahmedabad. He likes and dislikes Mumbai. He can speak, read and write in bright sunlight, flock of pigeons taking bath and Hindi, Gujarati and English. He reads people speaking all languages. satiating their thirst and little green plants – all against the backdrop of a rockbricked-wall, inspired the creation of CVitti® on a Saturday afternoon, 10th Online reference for CVitti® : www.cvitti.com May ’08. CVitti® saves paper and makes optimum CVitti® is a patented product. Use of CVitti® without permission by any individual use of space. or organization is highly encouraged. Save paper. Appreciate space.