4.
Consumers that are concerned with both
price and attributes of products
Young people(age group 22-34)
College going students
Middle earning people
Look for frequent changes
5.
New Entrant
Cosmetic product manufacturer
Not very competent in terms of technology
and experience
Goal : increase there customer base
Low production cost
Reasonable price
Focused on customer needs
8.
Political and regulatory environment
Increases in income taxes
Impact of technology on existing product
Business cycles,inflation,interest rates,other issues
of economic nature
9.
Segment One-> is most price sensitive and values
additional features the least. This segment has one
third of our sample size.
Segment Two-> is more influenced by attributes of
the products and is not a price sensitive segment.
Segment three-> is concerned about the
attributes, additional features as well as price. This
segment comprised of more than forty percent of
the survey sample
11.
High quality and more effective
Good value and moderately priced
Target customer satisfaction
Skin care benefit
12.
Product
Slower hair regrowth
No Itching and after shave lotion not required
Flagrance
Eye capturing Packaging
Available in various sizes and forms
Antiseptic Ingredients
15.
Aqua(40%): Air trapping
Stearic Acid(5%): Emollient and thickening
agent
Myristic Acid(10%) : Emulsifying Properties
Coconut Acid(15%): Cleansing Agent
Glycerine(10%): lather density and stability
Tryethonolamine(5%):ph neutralisation
Sodium and Potassium
hydroxides(10%):Saponification
Parfum(5%):fragrance
16.
Strong and sustained advertisement all
through out
Massive influence, recall and salience –
reminder advertising
Focus on brand values,innovation,cutting
edge technology
Aim: To educate customer on product
advancement and improved shaving
performance
17.
Pamphlets to college students and corporate
to make them aware about product
Mass advertising through social media like
facebook,youtube,twitter and shopping
portals
Television and FM radio advertising
19.
New in the top right corner to catch the eye of
consumer
Focus on Aesthetics
Tubes for creams and gel , metallic cylinder for
Foam should be designed in shapes of fruits
like lemon etc depending on fragrance
Small pouches
Logo wrapped across the bottle and on one
side for tubes
Tag line “Smile is On” to be imprinted
