1. Marketing Blunders
Group Members
Siddharth Bhardwaj
Divya Jha
2013B69
2013B16

2. Absolute Failure: Daewoo’s Matiz
Daewoo which had predicted an annual turnover of over Rs 10
billion and sales of 20,000 cars by March 1996 – managed to
record a turnover of Rs 6.05 billion and sales of only 9,044
cars
.Why failure ?

3. Relative Failure : Google Plus
Google may have been one of the most dominating companies ever
the computer industry has seen as well as the ruler of Alexa
rankings and the probably the name of the internet but there is a
place where the scene may be diminishing, The place which is
called Social media or social networking.
Why Failure?

4. Pepsi blue-Partial Failure
Although heavily promoted by PepsiCo, including advertisements by
the pop singer Britney Spears and the bands Sev and Papa Roach, as
well as in the movies The Italian Job and Garfield: The Movie, it is
widely seen as a commercial flop as sales remained low. Even with the
failure of Pepsi Blue, PepsiCo still managed to post double-digit growth
Pepsi blue was launched in India just before the Cricket world cup 2003
and although heavily promoted by PepsiCo, it was widely seen as a
commercial flop as sales remained low.
A few reasons:
For many people colour of the drink matters and colour of Pepsi Blue
was somewhat similar to kerosene, window cleaner(who would want to
drink a soda that looks like window cleaner?)
It didn't taste like Pepsi.
It was dyed with Blue No. 1, a colouring agent that was thought to cause
cancer
Pepsi Blue only lasted about 1 year in stores before it was pulled from
shelves.