1. Competitive
Analysis
Siberian Huskies

2. Who are the 787
Dreamliner’s Competitors?
 Airbus 350
 Boeing 767
 Boeing 737 Next Gen
 777 Freighter

3. Airbus A350

4. Airbus A350
STRENGTH WEAKNESS
 Lower operating cost  Still in the early
 25% lower fuel concept phase
consumption
 Easier maintenance
 Delay first delivery to
 True long-range capability 2014
 Seating capacities from  Give Boeing more
250 to 400+ passengers
time for development
 more comfortable &
efficient cabin  Customer’s order
 Powerful engine for cancelation
pay-load range
capability

5. Airbus A350
OPPORTUNITY THREAT
 Increasing air traffic in  Increasing price of raw
Asia materials
 China  Titanium and
aluminum goes up
 India
 Unexpected oil price
fluctuation

6. Boeing 767

7. Boeing 767
Strengths Weaknesses
 Lowest operating cost  Consumes 20% more
fuel than the 787
per trip Dreamliner
 Superior passenger  The 787 Dreamliner is
comfort planning to replace the
767
 Commonality with  Slightly narrower
jetliners throughout the fuselage diameter than
other wide-body aircraft
world
 Unable to carry ordinary
 Clean Emissions Unit Load Devices

8. Boeing 767
Opportunities Threats
 Commonality  Replacement
 Increasing air traffic in  Oil Prices
Asia
 China
 India

9. Boeing 737 Next Gen

10. Boeing 737 Next Gen
Strength Weakness
 Made for medium to  Possible labor strike in
short range flights. 2015 due to contract
renewal

11. Boeing 737 Next Gen
Opportunities Threats
 Rising fuel prices  ComacC919 being
demanding for fuel more fuel efficient than
efficient plane. Boeing 737.

12. 777 Freighter

13. 777 Freighter
Strengths Weaknesses
 Boeing’s best selling  Costs $280.1 mil
freighters compared to $227.8
mil of a 787
 Replaced older Dreamliner
freighters
 Max fuel capacity of
47,890 US gallons
 Higher seating
capacity

14. 777 Freighter
 Opportunity  Threat
 Increasing air traffic  Customers may shift
in Asia to lower cost, more
fuel efficient, and
luxurious aircraft
such as the 787
Dreamliner

15. Position of Different
Commercial Airplanes
Quality – High
Dreamliner
A350
767 & 737
Not Fuel Efficient 777 Fuel Efficient
Quality – Low