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Mpace Presentation 12.9.09 Updated 12.15.09
- 1. Welcome! Networking in a 2.0 World Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordinator
- 8. Student Feedback “ I was able to get in touch with a Pomona alumnus working in the entertainment industry. I contacted him through LinkedIn and was able to schedule a valuable informational interview.” Bjorn Commers (Junior, Economics Major) “ I was hesitant [about joining LinkedIn] because I didn't know people who used it, but when I joined it automatically added everyone from my e-mail contacts, and I knew a surprisingly large number of people. ” Eliot Chang (Senior, Environmental Analysis Major)
- 12. Company Groups
- 17. Twitter What is it ? “ It’s one of the fastest growing phenomena on the internet” -New York Times
- 18. Twitter Who is using it? What are they posting?
- 19. Twitter
- 22. Twitter Handles/Avatars StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
- 23. Using Twitter’s Search StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
- 25. TwitterJobSearch
- 27. Twitter Handles/Avatars Articles: http://www.stumbleupon.com/s/#26oUpZ/jobmob.co.il/blog/twitter-lists-job-search//
- 30. Twitter by Email
Notas do Editor
- -K & S introduce self and how long at Pomona - K & S talk about how they got interested in Twitter & LinkedIn -Poll how many people work in career center and how many people here are employers -Let them know that this presentation is focused towards career centers -Poll audience about usage of Twitter and LinkedIn Role of social media feeds into our need for social interaction and dialogue through the use of technology.
- K – first 3 bullets S – last 3 bullets Here are some other interesting stats from PEW: median age of a twitter user is 31 media age of a linkedin user is 40 According to Jobvite.com survey of 440 Human Resource Professionals: -72% plan to spend more time recruiting via social media -Half expect to spend less time on job boards -The most popular sites for recruiters & HR Pros: +LinkedIn (used by 95% of those who responded) +Twitter (42%) -66% have successfully hired a candidate through an online social network
- Here are some other interesting stats from PEW: median age of a twitter user is 31 media age of a linkedin user is 40
- 30% of Google searches are job related
- 80+ members in the Pomona College Career Connections Group Ways to share information and connect current students and alumni
- Companies like Sodexo and Microsoft are proactively using LinkedIn to reach their future hiring candidates and finding ways to engage them. This is also a great way for students and job seekers to engage with recruiters and current employees of a company they hope to work for.
- Click on Purple hyperlink for the Video.
- Some helpful resources.
- How many of you refer students to Twitter for their job/internship search? Twitter – you choose the message – not the recipient – in Facebook only your friends see your posts.
- Twitter is having a bit of an identity crisis – people using Twitter for all sorts of purposes (i.e. deals, jobs, personal updates, political organizing, etc.) Examples: Receive updates on wildfires, Jetblue tickets for under $15.
- Login to Twitter.com – show job sites
- Login to Twitter.com – show job sites EMPLOYERS: http://www.ehow.com/how_4906493_recruit-using-twitter.html Establish a network in Twitter by connecting with passive job seekers. Make use of prominent twitter directories to follow the job seekers from the target industry. Listed are some of twitter directories: WeFollow. WeFollow site groups together Twitter users and messages using hash tags--words that can be added to Twitter messages and begin with an "#". Twitter users can update their stream with a tweet containing up to three hashtags they want to be included in and WeFollow adds their messages into the proper categories. Just Tweet It. Just Tweet it is similar to WeFollow ,it asks users to add themselves to the directory listing that's relevant to them. Whether it's writing, movies, or genealogy, the site covers every conceivable topic and it's very easy to use. MediaOnTwitter. MediaOnTwitter is a fine resource for those who want to find out which journalists, bloggers, and media outlets are on Twitter, it has the most comprehensive list of colleagues. It’s easy to use because of the capability to search by location or name
- Companies must be authentic, include real voices of their employees, and engage Millennials in conversations they are already having online. “ Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you. Why? Because they’re looking for you. They want to talk to you – so if you follow the rules of good conversation, your labor market will actually seek you out.” Source: Brand For Talent Zappos has good Twitter presence.
- Twitter’s search tool is not very good.
- Twitter’s search tool is not very good.
- Explain that search aggregators can pull different results (i.e. Indeed.com vs. Simply Show Peoplebrowsr Hash Tags - # - used to filter, find content JobShouts.com – Only certain companies pay to post – limited listings; looks helpful because it appears you can enter certain skills, but not JobAngeles – goal is to try to help one person at a time with their job need – opportunities too broad
- JobShouts.com – Only certain companies pay to post – limited listings; looks helpful because it appears you can enter certain skills, but not JobAngeles – goal is to try to help one person at a time with their job need – opportunities too broad
- Show Peoplebrowsr Hash Tags - # - used to filter, find content
- Doug Berg, co-founder of Jobs2Web said "We've had thousands of people visit our Web site from links on Twitter,“ And many find it more appealing to respond to a Twitter job posting, rather than a job board because it allows users to associate the posting with a real face and get to know the recruiter. "Twitter puts the humanity back into recruiting," he said. Students don’t want to be part of the “herd” and Twitter helps enable this.
- Find recruiters on Twitter – view bios, read tweets Recently someone posted a tweet asking what job candidates should wear to interviews at Google. A little over an hour later, a recruiter tweeted back: "We care more about your mind than your clothes," the spokeswoman says. Show example of how you can research companies on Twitter (i.e. Deloitte, DaVita, SCE)
- Show Peoplebrowsr