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Real Time Link Building Strategies

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shuey03

This is the slide deck of how I got about building links in real time. It's a creative method of link building that takes some effort, but the results and phenomenal.

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Real Time Link Building
What Is Real Time Link Building?
Real Time Link Building Greg Shuey’s Definition: Real time link building is finding link building opportunities that present themselves right this very minute and for a short period of time thereafter.
Three Strategies
Strategy 1 People Are Talking About Your… Business Products Services (Social Sites)
Strategy 2 People Are Creating & Publishing Content About Your… Business Products Services (Blogs/News/Personal Sites)
Strategy 3 Creation & Promotion of Viral Content Blog Posts Infographics Video (Company Blog)
Strategy 1 People Talking On Social Sites
People Talking On Social Sites Three Sites You Want To Monitor Twitter Facebook Yahoo Answers
People Talking On Social Sites Twitter Replyz.com Replyz.com Monitor Twitter for when people mention a particular keyword Brand Name Product/Service Name General Product/Service
People Talking On Social Sites Replyz.com Once you find mentions Pitch your company Drop a backlink to your website
People Talking On Social Sites Facebook YourOpenBook.com YourOpenBook.com Monitor Facebook for when profile or pages mention a particular keyword Brand Name Product/Service Name General Product/Service
People Talking On Social Sites YourOpenBook.com Once you find mentions Either friend the person & build a relationship, or comment on the page and… Pitch your company Drop a backlink to your website
People Talking On Social Sites Yahoo Answers Search & Monitor Yahoo Answers For When People Ask About… Brand Name Product/Service Name General Product/Service Reply & Provide Answers Pitching Your Company Dropping A Backlink
Why? Build Brand Awareness Drive Targeted Traffic Build Social Driven Backlinks
Strategy 2 People Creating & Publishing Content
People Creating & Publishing Content Once Your Name Gets Out There, People Start Talking About You Blogs News Sites Social Sites Personal Websites
People Creating & Publishing Content Find These Mentions Build Relationships Ask For Backlinks Social Monitoring Tools Trackur WhosTalkin Social Mention
People Creating & Publishing Content Trackur Scour The Internet For Mentions of Brand Products Services Keywords Build Relationships With Website Owners Ask For Backlinks
People Creating & Publishing Content That’s Great For Medium – BIG Brands What About My Brand New Business? Get Creative! Udder Covers & Seven Slings
Strategy 3 Creation & Promotion of Viral Content
Creation & Promotion of Viral Content Blog Posts Infographics Video Take Content & Add To Company Blog Begin Heavy Promotion
Creation & Promotion of Viral Content When promoting a potential viral piece, there is pretty much one rule to live by… Hit ‘Em Fast - - - Hit ‘Em Hard
Questions?

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Real Time Link Building Strategies

  • 1. Real Time Link Building
  • 2. What Is Real Time Link Building?
  • 3. Real Time Link Building Greg Shuey’s Definition: Real time link building is finding link building opportunities that present themselves right this very minute and for a short period of time thereafter.
  • 5. Strategy 1 People Are Talking About Your… Business Products Services (Social Sites)
  • 6. Strategy 2 People Are Creating & Publishing Content About Your… Business Products Services (Blogs/News/Personal Sites)
  • 7. Strategy 3 Creation & Promotion of Viral Content Blog Posts Infographics Video (Company Blog)
  • 8. Strategy 1 People Talking On Social Sites
  • 9. People Talking On Social Sites Three Sites You Want To Monitor Twitter Facebook Yahoo Answers
  • 10. People Talking On Social Sites Twitter Replyz.com Replyz.com Monitor Twitter for when people mention a particular keyword Brand Name Product/Service Name General Product/Service
  • 11. People Talking On Social Sites Replyz.com Once you find mentions Pitch your company Drop a backlink to your website
  • 12. People Talking On Social Sites Facebook YourOpenBook.com YourOpenBook.com Monitor Facebook for when profile or pages mention a particular keyword Brand Name Product/Service Name General Product/Service
  • 13. People Talking On Social Sites YourOpenBook.com Once you find mentions Either friend the person & build a relationship, or comment on the page and… Pitch your company Drop a backlink to your website
  • 14. People Talking On Social Sites Yahoo Answers Search & Monitor Yahoo Answers For When People Ask About… Brand Name Product/Service Name General Product/Service Reply & Provide Answers Pitching Your Company Dropping A Backlink
  • 15. Why? Build Brand Awareness Drive Targeted Traffic Build Social Driven Backlinks
  • 16. Strategy 2 People Creating & Publishing Content
  • 17. People Creating & Publishing Content Once Your Name Gets Out There, People Start Talking About You Blogs News Sites Social Sites Personal Websites
  • 18. People Creating & Publishing Content Find These Mentions Build Relationships Ask For Backlinks Social Monitoring Tools Trackur WhosTalkin Social Mention
  • 19. People Creating & Publishing Content Trackur Scour The Internet For Mentions of Brand Products Services Keywords Build Relationships With Website Owners Ask For Backlinks
  • 20. People Creating & Publishing Content That’s Great For Medium – BIG Brands What About My Brand New Business? Get Creative! Udder Covers & Seven Slings
  • 21. Strategy 3 Creation & Promotion of Viral Content
  • 22. Creation & Promotion of Viral Content Blog Posts Infographics Video Take Content & Add To Company Blog Begin Heavy Promotion
  • 23. Creation & Promotion of Viral Content When promoting a potential viral piece, there is pretty much one rule to live by… Hit ‘Em Fast - - - Hit ‘Em Hard