This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

1. Magnifying Organic SEO via Infographics

2. What is an Infographic? Infographics or information graphics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly and make it interesting to the average individual.

3. Why Infographics? Lots of Visibility

4. Why Infographics? Loads of Social Signals

5. Why Infographics? Unique Backlinks That Are Natural

6. Characteristics of a Successful Graphic (We Need Your Help)

7. Awesome Concept

8. Specific Content Goals +1s Traffic Leads Likes Tweets Links Sales

9. Specific Content Goals Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.

10. Specific Content Goals Examples: 15,000 page views 65 new backlinks 25 new leads 100 Facebook shares

11. Excited Team

12. Amazing Design

13. Solid Promotion Plan Just clicking “Publish” ain’t gonna do it for ya

14. Tap Into Social Networks Leverage Social Networks

15. Blogger Outreach

16. Results

17. Conclusion Infographics are a powerful tool for link building and generating more visibility and interest online.

18. Conclusion Need everyone’s buy in and participation to increase the chances of success.

19. Conclusion Winners Losers Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.

20. Let’s Answer Some Questions