1. Google Analytics
Presentation by Yet Another Studio
We do not just build websites,
We make sure your websites bring you results.
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2. What is Analytics?
• Free, web hosted analytics tool to help you create
more effective websites and analyse ROI
• Making your online investment more accountable
• Tweak your website to ensure you are getting
maximum conversion
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3. Why Google
Analytics?
• Free
• Custom reporting
• Easy to use, intuitive
• Gets you most of the data you require
• Secure - first party cookies
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4. Disadvantages of
Google Analytics
• Browser needs to be Java Script enabled
• Cannot compute how much time is spent on one
page if the visitors exits immediately
• Not real time analytics, there is a short delay before
the data is captured
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5. Basic Reports
• These few reports are bound to be “enough” as a basic exploration for
your company on Google Analytics
• Dashboard
• Visitors (who are they, how many times they viewed
information, which city are they from, how many of them are
new visits)
• Traffic Sources (which sites sent you the most traffic, what
keywords do people search on Google to get to your website)
• Content (which pages are most viewed, which ones have
immediate exits “high bounce rates” which means that the
content is irrelevant/not interesting to visitors)
• Goals (how many visitors perform actions which will generate
sales/sales lead for your business)
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6. Basic Reports
• This is how a Dashboard looks like
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7. A little deeper into
Analytics
• A. Visitors (cross tab to see which contents are visitors
from a particular city interested in, etc)
• B. Traffic Sources (which traffic sources produce the
highest bounce rate etc)
• C. Content (how do users navigate through your
website, which pages first, second third and where do
they leave your website)
• D. Goals (discovering at which process you lost your
customers at sales funnel, e.g. users click on products,
then add to shopping cart, check out, submit payment
details, confirm)
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8. A. Visitors You can still dive
deeper into who they
are, where are they from,
which browsers are
they using etc
Summary of the visitor’s
data and averages
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9. B. Traffic Sources
What did they google
in order to get to your
content?
Where are your visitors
coming in from?
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10. C. Content
More information on
how they enter, where
they enter etc
Which content is most
interesting to your
visitors
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11. D. Goals
Set Goal Conversion
rate and how many % is
achieved
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12. Even more
advanced stuff
• You are able to track events on your page (something GA does not
pick up on automatically), e.g.:
• Clicks on “Add to shopping Cart” or “Sign Up here”
• Set up sales funnels
• Set up multiple profiles filtering information which is essential
to you, e.g. look at customers from a certain part of the world
only
• Set up Internal Site Search using Google to maximise results
• Customise reporting
• Campaign attribution (Tag email marketing campaigns, etc)
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13. Sales funnel
A total of 3481
visitors viewed the
shopping cart.
395 came to this page from
another page within this website
3,244 left the shopping cart
page. 2,452 exitted this page
immediately while others
proceeded to other pages
within website.
237 proceeded to Login which is
the second goal.
146 proceeded to Place Order
which is the third goal.
118 proceeded to Complete Order
page which is the final goal.
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14. Advanced Stuff II
• A/B Testing
• A website is sometimes akin to a physical shop. Even after you build it, you
wait and wait for people to enter your shop.
• Once they enter your shop, you pray and hope they buy things from you.
• What can you do to increase visitors?
• Answer: Promotions, Marketing, Publicity.
• What can you do to increase sales from the visitors?
• Answer: Test and understand your visitors. Perhaps multi-coloured
shelves are not their cup of tea.
• There are so many things to test on a website. This is what we call A/B
Testing.
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15. What can A/B Testing do?
• Small changes can often produce really dramatic results in a website.
• Would you want to miss out?
• For example, Change of call to action button: [Free Consultation] vs [Work
With Us]
•Version B convinced 171% more visitors to click the call to action button, which
led visitors to a ‘contact us’ form.
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16. Sounds
complicated?
• You have experts to help you out.
• YAS recommends that it is necessary/ essential for
your business.
• Don’t just take our word for it. See for yourselves
what the reports/ data from Analytics have done for
some clients.
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17. Yet Another Studio’s
website
• We were interested in the following metrics:
• What was the most visited page?
• What websites referred them to the page?
• Did they bounce out?
• Home page: How many of the visitors went on to
look at our portfolio, blog, About Us?
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18. (1) From Yet Another Studio’s website,
we found out that ...................
• The homepage was the most visited site.
• Most people typed the web address into their browser
(meaning it was word of mouth)
• Second highest referrer is Facebook and Google organic
search (People found us via Google!) of which most people
found our website by typing in “Yet Another Studio”
• This indicates a high % of visitors already heard of YAS but
wanted to check out the website.
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19. (2) From Yet Another Studio’s website,
we found out that ...................
• The homepage was the most visited site.
• Bounce rate was very healthy, at a 30%, which meant that
only 30% of people exited the page when they entered it.
The rest stayed to check out the other 3 highest visited
pages:
• Porfolio (31%)
• About Us (26%)
• Freebies (12%)
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20. If you feel .....
• That your current website is not working well, but you cannot
pinpoint why
• If you want to get into Google Top 10, but cannot
• That your website is a waste of investment
• That your current developer charges you more than $1,000 for
simple maintenance/ suggestions......
We suggest you get in touch
for a Free Consultation
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21. In this free report,
• A 10 page report where you will find out what competition
does better than you, taking scores from:
• Alexa, Google Page Rank, SEO Moz, Readability test, Blog
rank, keyword search
• In other words, showing you who is more visible online
and likely to win customers
• Some FREE recommendations you can start to improve
yourself on.
• And if you want to step your business further, try YAS’ services.
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22. is here to save
your website
• info@yetanotherstudio.com
• Or if you are feeling gutsy, Call us at Skype:
Yetanotherstudio
• Other details on www.yetanotherstudio.com
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23. The End
Thank you so much for reading.
Feedback welcome at
info@yetanotherstudio.com,
Twitter:YetAStudio,
Skype: Yetanotherstudio
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