Indian Startup Mantra @ BootConf '14
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This document summarizes an Indian startup mantra presentation. It outlines a three phase process: Phase I involves fetching ingredients like an idea, team, money, and research & planning. Phase II involves decoding through planning, project development, documentation, and choosing a technology stack. Phase III involves executing through launching, testing & debugging, marketing, troubleshooting, and ensuring security. Examples and advice are provided for each phase from industry leaders. The presentation concludes with discussing how to succeed and is available for questions.
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Indian Startup Mantra @ BootConf '14
- 2. Take up one idea, make that one idea your life; think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. -Swami Vivekananda Green Acre, USA 1894 !2
- 4. Agenda Phase I- Fetch ! Phase II - Decode ! Phase III - Execute !4
- 6. A person is known by the path he travels and the choices he makes. What works out for someone might not work for you!
- 7. Why to have a startup? Create Experiment Freedom Make a difference in society Commit Mistakes
- 8. How to have a startup? Grab an idea Build a team Develop a product/service Deliver to masses
- 9. Why a web-based startup? Re:imagine with Digital - Google Easily Found Low Risk Mobile First Strategy Global Platform
- 10. Internet Statistics 61% Feedback 66% Publicity 73% Publish views and ideas to world Source: Google Day 2013
- 11. Phase I Fetch
- 13. Idea “Good for Ego or Good for Business - Aditya Ghosh, IndiGo Tools of Self Expression Micro Universe Focussed Shareable/Embeddable
- 14. Team “Know the members by skills not by name - Venky Mysore, KKR Demarcate friendship and professionalism Staggered Equity (5=>33% else 10%) Respect Emotions drive action and actions drive decisions
- 15. Money Start Fast, Fail Fast; try till you succeed - Richard Harshman, Amazon Seed Funding?? Accelerator?? Incubator??
- 16. Research & Planning “Imagine a football ground without the goal posts. Scenario of a company which doesn’t plans - Venky Mysore, KKR Have a mission that matters. Solve a problem! Never ending process and the crux of a startup!
- 17. Phase II Decode
- 18. Ingredients Plan Project Development Model Documentation Technology Stack Best Practices
- 19. Plan “Never develop a product; you yourself don’t wish to use or pay for… SRS Document Short Term and Long Term Plan “Sarpa Drishti” and “Garuda Drishti”
- 20. Project Development Model SCRUM git JIRA Continuous Integration
- 21. Documentation Process Documentation Code Documentation Mockups Document all Communication
- 22. Technology Stack “Learning a programming language; doesn’t makes a difference but what you create with it? Let the need dictate the choice! Speed Performance Scalability
- 23. Best Practices Develop Fast Community Development Create Free Platform for Paid to Run Rubber Duck Debugging UI and Usability Standards
- 26. Launch Launch the product with bare-minimum features then keep on adding/removing based on feedback Launch the product quickly; helpful for supercharging the team Initial focus on users and traffic volume Invite-only Beta Ghost and Discourse
- 27. Testing & Debugging Test beyond use-case Don’t make user think Refine & Iterate Solicit User Feedback
- 28. Marketing Word of Mouth Connections->Conversations->Community Short Attention Spans, Narrow Interest Graphs, Social Serendipity, Community Curation, Remix in Context, Emergent Storylines Development Updates Piggybacking
- 29. Troubleshooting Make traction or Fake Traction Blog about failures also Free/Paid on basis of usage Steal Battle Criticism with a smile
- 30. Security Required at every phase Defamers are won’t leave a chance Trust No one can steal your idea but can steal your source code
- 31. Definition of Security Separate asset from threat using control
- 32. The Dynofy Story Case Study
- 33. Single Slide Case Study Logic: Status = 200 then UP else DOWN Python’s Flask Framework, MongoDB and AngularJS PhoneGap for Android App Template Blunder Major Bugs
- 34. How to succeed? Love criticism Look at the bigger picture Avoid negative approach syndrome Never jump on incidental success
- 35. Questions???
- 36. Thank You :)