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Entry Strategy for a canned food brand in UAE
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The presentation suggests how a Canned food brand can enter in UAE market
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Entry Strategy for a canned food brand in UAE
2.
3.
Target two major
hypermarkets like Lulu, Carrefour and one supermarket Spinneys.
4.
A big distributor
with a large product portfolio and catering to the above mentioned retailers.
5.
Product portfolio to
have pineapples, corn , mushrooms and green peas.
6.
7.
8.
Amajor trading and
distribution hub
9.
The Asian Food
Factory is within easy access to the food processing and production facilities in Asia
10.
Leading supplier of
canned fruits and vegetables, under the Brand Sonnamera
11.
Private label solutions
company to both Retail and wholesale trade
12.
14.
15.
16.
Estimated average annual
growth in canned food market is 5-10 percent.
17.
Percent of imported
consumer-ready products is 75-80
18.
Percent of locally
processed foods is 20-25
19.
In UAE -
Abu Dhabi, Dubai and Sharjah are home for nearly 75 percent of the population and retail development
20.
21.
22.
23.
26.
27.
28.
Majority of the
corporate offices of distributors and retailers are based out of Dubai
29.
Reduces the replenishment
time
30.
31.
High cost of
living for employees
32.
33.
34.
35.
Faster penetration into
the market
36.
Get better visibility
in shelves
37.
38.
39.
Less Cost
40.
41.
42.
43.
Upfront marketing cost
44.
45.
46.
47.
48.
49.
50.
51.
52.
More sales
53.
54.
55.
57.
58.
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