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Entry Strategy for a canned food brand in UAE
Executive Summary,[object Object],	Asian food factory, a leading trading and distribution hub based out of Singapore is looking to expand their flagship brand , Sonnamera by entering the UAE market.  Some of the factors that go into building a good entry strategy would be selecting the best Emirate to start with, choice of distributors and retailers, Market positioning and the product portfolio to start with.,[object Object],Recommendations,[object Object],[object Object]
Target two major hypermarkets like Lulu, Carrefour and one supermarket Spinneys.
A big distributor  with a large product portfolio and catering to the above mentioned retailers.
Product portfolio to have  pineapples, corn , mushrooms and green peas.
Market positioning as a premium brand. ,[object Object]
[object Object]
Amajor trading and distribution hub
The Asian Food Factory is within easy access to the food processing and production facilities in Asia
Leading supplier of canned fruits and vegetables, under the Brand Sonnamera
Private label solutions company to both Retail and wholesale trade
Product Portfolio -Tomatoes and Gherkins from India, Pineapples and Sweet corn from Thailand, mushrooms from France and Olives from Spain.,[object Object]
Entry Strategy for a canned food brand in UAE
UAE as a market for Canned Food,[object Object]
[object Object]
Estimated average annual growth in canned food market is 5-10 percent.
Percent of imported consumer-ready products is 75-80
Percent of locally processed foods is 20-25
In UAE - Abu Dhabi, Dubai and Sharjah are home for nearly 75 percent of the population and retail development
All major chains except Carrefour import most	products stocked. ,[object Object]
Porter’s 5 Forces,[object Object]
Top 3 Entry Barriers,[object Object]
Factors important For A New brand,[object Object]
Entry Strategy for a canned food brand in UAE

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Entry Strategy for a canned food brand in UAE