1. SALIM
ANUJ
SHRISHAILYA

2. What’s in a Logo ?
Logo = Face of the Company
Logo change = Refresh their manifesto + recharge
their employees + boost trade sentiments
Logo change= Life cycle of product or service of the
company

3. What’s in a Logo ?
 Some companies change the logo when they
ought to change the strategy
( Logo= Aesthetic Strategy)
 A logo is the ultimate and most visible
manifestation of a brand
 Logo change does not means change in the value
or DNA of the organization

4. Starbucks Aesthetic Strategy

5. The Best Logo

6. The Worst Logo

7. The Colour Code
• Green- Harmony
• Red - Exciting , Aggressive and Pasionate.
• Blue – Calming and relaxing
• Yellow and Black – Most Readable