Goody Good Stuff, a UK subsidiary of leading European confectionery company Cloetta, used Shoutlet to unlock insights on customers and increase valuable customer data.

1. Shoutlet, Inc. • 2/2014 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
HOW UK CANDY COMPANY USED SOCIAL
TO INCREASE CUSTOMER DATA BY 64%
BRITISH COMPANY PARTNERS WITH SHOUTLET TO DISCOVER PURCHASE
INSIGHT TO OPTIMIZE MARKETING MESSAGING
GOAL
DISCOVER CONSUMER PURCHASE INSIGHT
Goody Good Stuff, a UK subsidiary of leading European confectionery company Cloetta,
offers consumers a healthy alternative to typical sweets. With a variety of all natural
meat-free, gluten-free, dairy-free, and soy-free candies, the brand attracts a target audience
largely comprised of vegetarians, those with allergen intolerances, and other health
conscious consumers. To better understand its fans and why they purchase Goody
Good Stuff, the company conducted market research through a social promotion.
CAMPAIGN
KOALATY TASTE TEAM
In an effort to gain deeper, more
vital insights on its consumer base,
Goody Good Stuff ran a promotion
on Facebook recruiting fans to be
part of an exclusive taste-testing
team. Built in Shoutlet Canvas™,
the Facebook app featured an
application requesting basic
demographic information and
a strategic question to uncover
what drives fans to purchase
Goody Good Stuff. After the
promotion, the company chose
250 winners to be part of the taste
test team, creating a customer
centric product and supporting
future product development.

2. Shoutlet, Inc. • 2/2014 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
In a digital world of
data overload, Shoutlet is a
fantastic tool to help define
and understand a brand’s
digital presence. Shoutlet’s
capabilities aid brands in
their quest to discover
consumer insights digitally.
Charlie Jenkins
Marketing Manager
Goody Good Stuff
HOW SHOUTLET HELPED
Shoutlet empowered Goody Good Stuff to create the Koalaty
Taste Team app entirely in-house, avoiding the services of a
designer. Working strategically with their Account Manager
and Tech Therapy, the Goody Good Stuff team built the app
in Shoutlet Social Canvas™, tailoring the promotion to their
unique audience. This allowed them to automatically gather
customer data as fans entered to build their Shoutlet Profiles.
To monitor the success of the promotion, the company used
Shoutlet Reports™ weekly to correct and define its marketing
strategies throughout the promotion period.
With seamless data acquisition and customized apps, Shoutlet
made it possible for Goody Good Stuff to reach their target
demographic, uncover a key insight, and tailor their future
marketing message to impact sales.
RESULTS
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities on
social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry-
leading, enterprise class functionality includes tools for social CRM, creative design, social listening,
ads, workflow management, contest design and execution, and top-notch analytics for easy integration
with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture,
and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want
and need, and is rooted in a strategic partnership that provides the necessary resources and counsel
to execute successful social campaigns.
64%
INCREASE IN NEW
CUSTOMER DATA
4,800
ACQUIRED SHOUTLET
PROFILES
KEY INSIGHT
“ALL NATURAL”
After the six-week promotion, the team analyzed data collected through the contest and discovered
a high volume of fans purchased because of the brand’s “all natural” element. Based on this key insight,
Goody Good Stuff aims to shift a portion of its marketing strategy to promote a more natural theme to
increase sales with its target demographic.
In addition, Goody Good Stuff acquired nearly 5,000 new Shoutlet Profiles for its database, a 64% increase
in new customer data. Growing Shoutlet Profiles with customer data empowers Goody Goody Stuff to
understand their fans on a deeper level and to provide a tailored customer care experience.