Download this December 2012 Shoutlet webinar to learn how to successfully apply holiday campaign momentum to create future social marketing opportunities. We cover: - Examples of creative campaigns that are delivering long-term value - Tips to leverage contests and designed Facebook apps - Four practical ways to get the most out of your campaign - A metrics checklist you can use to analyze your success

1. 1!
Welcome
to
Today’s
Shoutlet
Webinar
Presented
by:
Jason
Weaver,
CEO
Shoutlet,
Inc.
Tweet
with
us
during
this
presenta=on
#Shoutlet
The
Gi:
That
Keeps
on
Giving
Extending
Your
Holiday
Campaigns
Into
the
New
Year

2. 2!
What
We
Do
Shoutlet
is
the
industry’s
most
comprehensive
Enterprise
Social
Marke8ng
Pla;orm
to
publish,
engage,
and
measure
custom
social
marke8ng
campaigns

3. 3!
Connect
with
Shoutlet

4. 4!
Guess
the
Movie!
“It's
a
membership
to
the
Jelly
of
the
Month
Club.”
“Clark,
that's
the
giK
that
keeps
on
giving
throughout
the
en=re
year.”
Tweet
your
answer
with
#Shoutlet.
We’ll
select
one
random
tweet
to
win
a
Shoutlet
t-­‐shirt.

5. 5!
What
You’ll
Learn
In
This
Webinar
• Holiday campaign opportunities
• Examples of campaigns that are delivering long-term value
• Four practical ways to get the most out of your campaign
• A metrics checklist to analyze your success
We’ll
cover:

6. 6!
December
25
is
Only
The
Beginning
Short-­‐term
opportunity
Keep
fans
engaged
–
current
and
new
AKer
all,
more
than
two-­‐third
of
consumers
take
advantage
of
post-­‐holiday
sales
1
Long-­‐term
opportunity
Brand
awareness
BeTer
rela=onships
Sales
liK
The
list
goes
on…
1
hTp://www.mediapost.com/publica=ons/ar=cle/119740
JANUARY 2013

7. 7!
Social
CRM:
The
Real
Gi:
That
Keeps
On
Giving
MEANINGFUL
RELATIONSHIPS
CONTESTS
CONTENT
NEW
INFORMATION
NEW
FOLLOWERS
Is
your
campaign
a
one-­‐off
or
part
of
an
ongoing
strategy?

8. 8!
Torrid
Women
Pin
to
Win
The
campaign
An
easy-­‐to-­‐navigate
app
+
Pinterest
campaign
encourages
Torrid
girls
to
Pin
to
Win

9. 9!
Why
It
Will
Keep
Delivering
Gets
people
excited
about
Torrid
fashions
Leverages
Facebook
app
and
contest
Builds
relaQonships
with
bloggers
Will
con=nue
to
pay
off
Uses
mulQple
networks
Cross-­‐plaaorm
integra=on
reaches
fans
from
both
communi=es
REAL
WOMEN PINSPIRATION
Powerful Connection

10. 10!
Why
It
Will
Keep
Delivering
We
want
to
grow
our
Pinterest
community
because
we
know
it
has
consistently
been
one
of
our
top
site
referrals,
plus
the
Torrid
girl
is
all
about
fashion
so
she
is
already
on
Pinterest...plus
there's
the
amplifica=on
effect
of
having
them
share
their
favorite
Torrid
items
and
get
those
re-­‐pinned
by
their
followers
and
purchased
as
a
holiday
giK
by
their
friends
and
family.”
Katherine
Hernandez,
Torrid
Social
Media
Specialist

11. 11!
Seven
Steps
to
Facebook
Contests
Facebook
Contests:
A
Step-­‐by-­‐Step
Guide
for
Marketers:
hVp://shout.lt/Ypb
STEP
ONE
STEP
FIVE
STEP
EIGHT
STEP
FOUR
STEP
SEVEN
STEP
THREE
STEP
SIX
STEP
TWO
TACKLING YOUR CONTEST:
A STEP-BY-STEP GUIDE
Set Goals
Define the DetailsBegin the Real
Work: Engage
Get Legal (and
Facebook Compliant)
Analyze The
Results
Prepare to Promote
and Converse
Manage Your
Contest
Launch!

12. 12!
135
shares
500
likes
Heifer
InternaQonal
Gets
Humorous
Heifer
at
Hanukkah
uses
app,
viral
video
and
meme-­‐like
updates
to
encourage
Heifer
giKing
The
campaign

13. 13!
Why
It
Will
Keep
On
Delivering
A
powerful
connecQon
between
the
organiza=on
and
holiday
tradi=ons
Uses
viral
video
&
humor
to
s=mulate
sharing
and
conversa=on
HUMOR RELEVANCE
Brand Affinity

14. 14!
Best
PracQces
For
Pictures
Align
images
with
your
campaign
Be
a
curator
(but
aTribute!)
Play
off
memes
and
Internet
trends
OpQmize
for
size
Include
a
call
to
acQon
in
the
image
Photos
are
power
on
Facebook.
A
Roundup
of
Resources
For
Maximizing
Visual
Content:
hVp://shout.lt/YpB

15. 15!
Sandals
T.W.
Elves
Offers
An
Opportunity
to
Give
The
campaign
Facebook
app
encourages
a
small
dona=on
to
become
an
T.W.
Elf,
help
a
child
in
the
Caribbean

16. 16!
Why
It
Keeps
On
Delivering
Opt-­‐in
list
builds
community
Ties
into
annual
giving
Easy
to
repeat
and
build
on
each
year
TIMELY
OPPORTUNITY
EASE
OF USE
Return donors

17. 17!
Best
PracQces
For
Facebook
Apps
Naviga=on:
K.I.S.S.
Think
810
and
11x74
Visual
>
text
Don’t
forgot
to
focus
on
good
content
to
drive
traffic
OpQmize
for
mobile
(50%
of
Facebook
traffic
from
mobile1)
1hTp://searchengineland.com/10-­‐op=miza=on-­‐secrets-­‐to-­‐drive-­‐more-­‐mobile-­‐traffic-­‐from-­‐facebook-­‐114316

18. 18!
Four
pracQcal
ways
to
get
the
most
from
your
holiday
campaign

19. 19!
“Thank
you”
and
“Welcome”
Say
“Thank
you”
•
Reward
your
power
users/ac=ve
par=cipants
•
Showcase
non-­‐winning
contest
submissions
•
Consider
special
reward
to
other
entrants
Welcome
and
engage
new
fans
and
followers
•
Conduct
a
survey
–
ask
what
types
of
content
they
prefer
•
Line
up
great
content
in
advance
•
Run
email
campaign
with
new
opt-­‐ins,
including
a
special
deal
or
message

20. 20!
“Thank
you”
and
“Welcome”
hTp://www.emarketer.com/Ar=cle.aspx?R=1008630

21. 21!
Look
Back
&
Take
Stock
Look
back
and
take
stock
•
Look
at
sales,
consumer
feedback
and
engagement
•
Ask:
Were
logis=cs
easy?
What
did
we
learn
about
the
process
to
make
it
beTer?
•
Assign
teams
to
address
issues/find
solu=ons
•
Consider
an
innova=on
budget
for
your
next
campaign
•
Funnel
learned
insights
to
other
teams
–
sales,
customer
service,
etc

22. 22!
Repurpose
The
Campaign
•
Re=re
your
holiday
imagery
•
Use
successful
elements
again
for
further
campaigns
•
Repurpose
mul=media
submissions
•
Re-­‐skin
successful
contests
and
re-­‐use
Re-­‐use
and
repurpose

23. 23!
•
Prep
a
few
great
pieces
of
content
to
go
live
•
Play
off
New
Year’s
resolu=ons
•
Run
a
Facebook
offer
(58%
of
Facebook
users
expect
to
receive
discounts
or
promote
when
they
like
a
business
page1)
Prep
a
post-­‐holiday
content
plan
1hTp://www.emarketer.com/Ar=cle.aspx?R=1008630

24. 24!
Next
Stop,
Data:
RevisiQng
the
CRM
Cycle
MEANINGFUL
RELATIONSHIPS
CONTESTS
CONTENT
NEW
INFORMATION
NEW
FOLLOWERS

25. 25!
Next
Stop,
Data:
RevisiQng
the
CRM
Cycle
Learn
From
Your
Social
Customer
Data:
3
Ways
How:
hTp://shout.lt/sqm

26. 26!
Next
Stop,
Data:
RevisiQng
the
CRM
Cycle
Shoutlet
Social
Profiles

27. 27!
Your
Results
Checklist
ConversaQon
Men=ons
Retweets
Hashtag
use
Blog
men=ons
Engagement
Likes
Shares
Comments
Men=ons
Conversion
What’s
actually
conver=ng
to
sales
Follow
the
trail

28. 28!
Extending
Your
Campaigns:
Recap
Plan
for
value
from
the
beginning
Leverage
Facebook
apps
Contests
create
interest
Don’t
forget
pictures
and
video
Say
“thanks”
and
welcome
newbies
Plan
post-­‐holiday
content
Measure
&
analyze

29. 29!
Q
&
A

30. 30!
Connect
With
Shoutlet
Like
us
on
Facebook
To
request
a
demonstra=on
of
Shoutlet,
email
sales@shoutlet.com
or
go
to
Shoutlet.com
and
click
this
buTon.
Read
the
webinar
recap
on
our
blog.

31. 31!