Morrison, Ross & Kemp (MRK) instructional design model.

1. Morrison, Ross & Kemp
(MRK) Model
A holistic learner approach to instructional design
that considers all factors in the environment.
Julie Kenney & Ellen
Shortell

2. Learner-Focused Approach
 The instructional designer initially asks 6
questions related to the skills or knowledge to
be learned.
 Based on the info attained, the ID determines
which 9 “elements” are to be used to develop
an instructional development plan.
 Can start with any of the 9 elements.
 No interdependencies between the 9
elements.
 Needs constant planning, design,
development and assessment to ensure
effective instruction.

3. Morrison, Ross & Kemp

4. 6 Initial Questions
1. Required level of learner readiness
2. Instructional strategies and media that
are most appropriate for the content and
the target population
3. Level of learner support required
4. Measurement of achievement
5. Strategies for formative evaluation
6. Strategies for summative evaluation

5. 9 Key Elements – within Oval
1. Identify instructional problems, and specify goals for
designing an instructional program.
2. Examine learner characteristic that should receive attention
during planning.
3. Identify subject content, and analyze task components
related to stated goals and purposes.
4. State instructional objectives for the learner.
5. Sequence content within each instructional unit for logical
learning.
6. Design instructional strategies so that each learner can
master the objectives.
7. Plan the instructional message and delivery.
8. Develop evaluation instruments to assess objectives.
9. Select resources to support instruction and learning
activities.

6. ADDIE Steps Applied to MRK

7. Planning and Revision
 The use of ovals for the two out rings
emphasizes the models flexibility and
continuous refinement.
 The inner oval (surrounding the core)
illustrates that revision/formative evaluation
activities can be undertaken at each stage of
the development process.
 The outer oval highlights three elements –
namely project planning, project
management, and support services.

8. Benefits of MRK
 Project Planning
 Project Management
 Support Services (during development
and actual instruction)
 Ease of use by less experienced
designers/teachers
 Holistic approach to instructional
design as it considers all factors in the
environment

9. What makes it different from
other models?
 Instruction is considered from learner
perspective
 Continuous refinement
 Flexibility – no define start or end point
 General systems or object-oriented
view
 Support and Project Management of
the instructional design process

10. Helpful Resources
 Instructional Designers Job aids
(MRK)
◦ http://aesthetech.weebly.com/morrison-
ross--kemp.html
 Designing Effect Instruction (6th
Edition)
◦ Gary R. Morrison, Steven M. Ross, Howard
K. Kallman, Jerrold E. Kemp

11. Sources
 Michael Hanley (2009, June 10). Discovering Instructional Design 11: The
Kemp Model
Retrieved from: http://michaelhanley.ie/elearningcurve/discovering-
instructional-design-11-the-kemp-model/2009/06/10/
 The Herridge Group, Inc. (2004, December ) PDF document
Retrieved from:
http://www.herridgegroup.com/pdfs/The%20use%20of%20Traditional%20ISD
%20for%20eLearning.pdf
 AestheTECH. Instructional Design – Morrison, Ross & Kemp
Retrieved from: http://aesthetech.weebly.com/morrison-ross--kemp.html
 Brooke Loren Seidman. Understanding Instructional Design
Retrieved from:
http://plaza.ufl.edu/brooke83/ID%20website%20template/kmr.html
 Yavuz Akbulut, MA. (2007, April) Implications of two well-known models for
instructional designers in distance education: Dick-Carey Versus Morrison-
Ross-Kemp. Turkish Online Journal of Distance Education-TOJDE, ISSN
1302-6488, Volume: 8 Number:2 Articule:5
Retrieved from https://tojde.anadolu.edu.tr/tojde26/pdf/article_5.pdf