Deferred Deep linking (often also referred to as contextual deep linking and post-install deep linking) makes your users much more engaged right from the first time they visit your app. But what is deferred deep linking exactly? Mobile deep linking lets you link your app marketing campaigns to your in-app content or to a specific feature in your app instead of linking your campaigns to the front page of your app. Let’s say you have a recipe app that you want more downloads and more engaged users for and you decide to promote your Chili recipes in Social Media to reach these goals. With Mobile Deep Linking you can do just that; link your users to your in-app content. Shortcut’s mobile deep links are also so smart that they detect if your users have your app installed or not. Only if the users don’t have your app installed yet, they are directed to Apple’s app store, the Google Play store or to the Microsoft App Store. Users that have your app installed get directed to your in-app content immediately. When your user has downloaded your app and wants to open it for the first time they used to be directed to the front page on the app. But with Deferred deep linking you can direct these users to the in-app content you were promoting in the first place. Deferred deep linking gives your user a much better user journey. They are not sent to the front page of your app where they might not find the in-app content you wanted them to see when clicking on your link.